GoAffPro vs UpPromote: Which Is the Better Affiliate Marketing Platform?

Are you looking to create an affiliate program for your store? There are various affiliate marketing apps that you can use for this. Here, we will look at GoAffPro and UpPromote, both offering robust affiliate marketing solutions for stores. Both offer various features to merchants for setting up and customizing the affiliate program as per their requirements. 

GoAffPro vs UpPromote

Here, we will compare GoAffPro and UpPromote, to find out which provides the best value for your business:

Pricing Plans

GoAffPro offers two plans, a free and a premium plan. The free tier is ideal for both new and small merchants. The premium plan pricing is $24/month, which offers all of the premium features. In both plans, GoAffPro offers unlimited affiliates and sales. There are no restrictions or limits on the number of sales/conversions. 

UpPromote offers four plans, starting from the free plan at $0, the growth plan at $21.99, the professional plan at $69.99, and the enterprise plan at $139/month. They offer unlimited affiliates in all their plans. However, there are monthly limits on the number of referral sales that can be approved.

Even their premium plan ($69.99/month) has a limit of 600 referral orders per month. While orders will get recorded by the app, the merchant will not be able to approve those orders once they exceed that limit. The free plan has a limit of 200 referral orders per month. 

Furthermore, most of the features offered in UpPromote’s premium plan ($69.99) are available in GoAffPro’s much more affordable $24/month premium plan. It gives GoAffPro a clear edge in terms of pricing. 

Supported Platforms

While GoAffPro is available for usage on multiple ecommerce platforms, unfortunately, UpPromote is only available on Shopify. 

GoAffPro supports platforms such as Shopify, BigCommerce, WooCommerce, Wix, Magento, PrestaShop, Ecwid, Squarespace, Webflow, Weebly, Square, CommerceHQ, ShopWired, and ShopLazza. Whereas, UpPromote only supports Shopify.

It is, therefore, clear that GoAffPro supports many more ecommerce platforms than UpPromote. It gives merchants much more flexibility in choosing the ecommerce platform for building their store. 

Affiliate Marketing Features

Both apps offer a robust set of affiliate marketing features to merchants. They both provide the option for setting different types of commissions in the program, such as affiliate commissions, product commissions, recurring commissions, etc. 

However, UpPromote has a limit of setting only 15 product commissions in their free ($0) and growth plan ($21.99). This limit is removed only in their professional plan ($69.99). GoAffPro has no such limits. Merchants can set as many product commissions as they like (even in the free plan). 

Both apps offer features such as setting a multi-level network, post-checkout popup, manager/staff accounts, automatic coupons, recurring (lifetime) commissions, target bonuses, tier-based commissions, fixed commissions, and more. UpPromote only offers these features in its premium plan ($69.99).

Whereas GoAffPro provides them in its more affordable $24/month premium plan. Additionally, even GoAffPro’s free plan offers options such as manager accounts, customizing links, automatic coupons, and post-checkout popups. It makes GoAffPro a much more cost-effective solution. 

GoAffPro also offers features like setting membership fees for the program, party plans, form-based referrals, and many more. These features are notably missing from the UpPromote app. These, therefore, make GoAffPro feature-rich and a better offering than UpPromote.

Program Customization 

Both apps offer various customization options for the affiliate program to merchants. However, GoAffPro offers many more customization features to merchants. 

Both GoAffPro and UpPromote, allow merchants to set a custom domain name for the affiliate portal, upload creative media for their affiliates, and customize or shorten the affiliate links (with Bitly shortener). GoAffPro also gives the option to shorten links using the Shopify shortener. 

However, UpPromote only offers a custom domain name, unlimited creative media storage, and the option to customize or shorten affiliate links in its premium plan ($69.99). Whereas, GoAffPro provides all of these in its $24/month premium plan and even allows customization or shortening of links (using the GoAffPro shortener) in its free pricing plan. 

While both apps offer options to customize the signup page of the affiliate portal, only GoAffPro provides the option to customize the landing page and the affiliate dashboard. UpPromote does not offer a landing page for the merchant’s affiliate portal.

GoAffPro also offers features to add or create new dashboard pages, display advanced analytics, add widgets, and even embed videos/forms within the affiliate dashboard. There is also an option to embed a mini-store in the affiliate dashboard. These options give a clear edge to GoAffPro, making it much more customizable than UpPromote. 

Affiliate Management

Affiliate management is a critical part of an affiliate program. Both apps offer various options to make affiliate and program management easier for merchants. 

Both apps offer the option for making commission payments to affiliates via PayPal from within the app. They also provide features like invoices for commission payments, notifications emails to affiliates, and more. Additionally, both offer the option to send bulk emails to affiliates.

UpPromote gives the bulk email option even in its free plan, whereas GoAffPro only offers that in its premium plan. On the other hand, GoAffPro allows merchants to create email campaigns for their affiliates where they can schedule emails and even create drip email campaigns. 

UpPromote also offers in-app chat for merchants to communicate with their affiliates. This option is missing in the GoAffPro app. However, GoAffPro quickly makes up for this by giving many more third-party integrations with services like Klaviyo, MailChimp, MailerLite, etc. 

GoAffPro also provides the affiliate groups option, which allows merchants to set up groups within their program. These groups can have independent commission structures, with customizations like their own multi-level network, party links, signup page, etc. 

Additionally, GoAffPro has a free mobile app that affiliates can conveniently use to access their dashboard from their smartphones. Also, GoAffPro provides multi-site connection as a free service even for free plan users (UpPromote only offers this in its enterprise plan).

Options such as PayPal payments, invoices, third-party integrations, and more are provided only in UpPromote’s premium plan ($69.99). GoAffPro offers these options in its $24/month premium and offers PayPal Payouts integration even for free plan users.

Ultimately, both GoAffPro and UpPromote are powerful tools to boost your business through affiliate marketing. Nevertheless, GoAffPro stands out with its comprehensive feature set and customization options. Moreover, comparing the professional plans of both the apps (that offer their best features), GoAffPro is much more affordable, making it a better option than UpPromote. 


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