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GoAffPro’s Multi Level Affiliate Marketing: Explained

GoAffPro offers merchants the option to set up a multi-level network for their affiliate program. In a multi-level affiliate network, existing affiliates can recruit newer affiliates under them. The parent affiliate will earn a network commission on the referrals made by the recruited affiliates. The network commission becomes an incentive for existing affiliates to expand their network by recruiting more affiliates under them.

Multi-level marketing also helps merchants who are struggling to find affiliates for their program. In the multi-level system, the job of recruiting new affiliates gets delegated to existing affiliates. A multi-level affiliate network can considerably increase an affiliate program’s performance.

It is essential to know how the multi-level network works and how the commission distribution is done through different levels.

For example: If you have a network A > B > C. Where affiliate A has recruited affiliate B and affiliate B has further recruited affiliate C.
Here, we take a look at how the commission distribution will work:

If affiliate C refers the sale:

Affiliate C will earn the regular commission, affiliate B will earn the level-1 commission, and affiliate A will earn the level-2 commission.

If affiliate B refers the sale:

Affiliate B will earn the regular commission, and affiliate A will earn the level-1 commission.

As per the above examples, it can be observed that the immediate parent of the affiliate (who refers the sale) is the one who earns the level-1 commission. This is generally how the commission distribution works in the multi-level affiliate network.

Another significant aspect of the multi-level affiliate network is the network commission. It is the commission that the upline or parent affiliates earn on the sales that are referred by their downline affiliates.
There are two methods of calculating the network commission:

In the simple method, the network commission is calculated as the percentage of the order value.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $5, and the level-2 affiliate will earn $2.

In the dynamic method, the network commission is calculated as the percentage of the sale commission.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $0.5, and the level-2 affiliate will earn $0.2.

The level commission, in this case, is calculated as the percentage of the commission that the affiliate (who refers) the sale earns.

Broadly, the commission distribution and the commission calculation are the two integral parts of the multi-level affiliate network. Merchants should carefully consider these while setting up the multi-level system for their affiliate program.

GoAffPro provides merchants with the option to set up their own multi-level network for their affiliate program. Options such as different commission calculation methods, setting up downlines as customers, and more, allows merchants to tailor it as per their requirements. Check out the app: GoAffPro

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4 Useful Multi-Level Features in the GoAffPro App

Merchants are increasingly opting for a multi-level network system for their affiliate programs. In a multi-level affiliate network, existing affiliates recruit newer affiliates and earn commissions on the sales referred by these recruited affiliates.

GoAffPro provides merchants with the option to set up their own multi-level affiliate network for their program. GoAffPro’s multi-level network feature provides a plethora of options for configuring and customizing the affiliate network.

Here we take a look at some of the multi-level options provided in the GoAffPro app:

Commission Calculation Method

Merchants can choose between two commission calculation methods: simple and dynamic. This allows merchants to set up their multi-level network in a variety of ways.

The commission is measured as a percentage of the order value in the simple method. In the dynamic method, the commission is measured as a percentage of the sale commission.

MLM Availability

The MLM availability option can be used to either enable or disable the MLM network functionality for the affiliates in the program. This will apply to all the affiliates in the program.

Merchants can disable MLM functionality for affiliates in the program, and then manually activate it for select affiliates of their choosing.

Downline Customers

GoAffPro also provides merchants with the option, to set the downline affiliates as customers of their parent affiliates. This way, parent/upline affiliates will earn a sales commission on the personal purchases made by their downline affiliates.

This option creates a customer-affiliate connection between the upline and the downline affiliate. This also acts as an encouragement for existing affiliates, to recruit more affiliates under them.

Recruitment Bonus

Merchants also get the option to set up a recruitment bonus for their affiliates. This bonus is given out to affiliates when they recruit another affiliate under them.

This option works best with the membership fees option, where affiliates pay a fee to register as affiliates in the merchant’s program.

GoAffPro provides merchants with the option to set up their own multi-level network for their affiliate program. In addition to the above-mentioned features such as MLM availability, recruitment bonus, merchants can also set up different level commissions for affiliates and set the parent of affiliates. Check out the app: GoAffPro

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Tips on Protecting your Affiliate Program from Fraud

Running an affiliate program can have various challenges. One of these challenges is protecting your program against fraud. For doing this, merchants need to take several safeguarding measures. These measures can have their downsides, as they can include additional work that needs to be done manually.

Here we take a look at some of the measures that merchants can take to protect their programs against fraud or misuse:

Approving/Rejecting Affiliates

Merchants can disable automatic approval of affiliates into their program and should opt for manually approving/rejecting their accounts. The affiliate accounts need to be vetted before they are approved.

For this, merchants can add extra fields to the signup page, to ask for additional information from the affiliates. Affiliates can then be approved/rejected based on this information.

Coupon Code Usage Limits

To prevent misuse of coupon codes, merchants can set up usage limits. While not preventing misuse, these limits do help in reducing them. Limits such as one use per customer or the total number of times the code can be used are some of the usage limits which can be set.

Furthermore, options such as minimum order value, and limiting the coupon usage to certain products can help in this regard as well.

Commission Settings

Merchants can take various steps to ensure that affiliates in their program, don’t misuse it. An important measure to take here is to disable commission on self purchases by affiliates.

Other options such as giving commission only if affiliates refer new customers, etc. can also be used. Stricter commission settings can be accompanied by higher commission rates for successful referrals, to encourage more affiliates to join.

GoAffPro provides merchants with various tools to prevent fraud and misuse. Merchants can disable automatic approval and manually approve/reject affiliates, set up usage limits for coupon codes, and set up options such as disabling commission on self-referrals for affiliates. These measures allow merchants to safeguard and protect their affiliate programs. Check out the app: GoAffPro

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The GoAffPro Affiliate Dashboard: A Quick Guide

GoAffPro provides affiliates with various tools to help them in their promotions. Every affiliate gets their own account dashboard when they register for a store’s affiliate program.

Affiliates can view various statistics regarding their referrals, access their referral link or coupon code, and set up their payment method, all from within the account dashboard.

Here are some tips for affiliates who are part of programs powered by GoAffPro:

Referral Details

Affiliates can view their referral details straight from the Home tab of the dashboard. The referral details include both the referral link and the referral coupon code (if provided by the merchant).

There are also options for direct sharing of the referral link on social media platforms such as Facebook, Twitter, etc. Affiliates can also use the product link generator tool in the Marketing Tools tab to generate trackable product links to share in their promotions.

Referral Information

In addition to the referral details, affiliates can also view the summary table. The summary table displays statistics such as number of referrals, number of orders, conversion percentage, sales, and earnings.

Affiliates can also view order details and various other widgets like the leaderboard widget or the traffic source widget. Merchants can enable these widgets from their end.

Profile Setup

Affiliates also get the option to enter their profile details from the Settings tab. It is also the tab where affiliates will be selecting their preferred mode of payment and setting up their payment details.

Affiliates can view their payment summary from the Payments tab. There, they can view the amount that has been paid, that is yet to be paid, and further details regarding previous payments.

Customization Options

If the merchant has enabled it, affiliates can also customize their referral link and referral coupon code. The referral code, which is the unique code present at the end of the referral link, can be edited from the referral code section in the Settings tab. The referral coupon code can be set from the Home tab.

Other than this, affiliates can also view media files such as promotional kits, banners or product images for promotions, etc. from the media assets section in the Marketing Tools tab. The merchant can upload these files from their end.

GoAffPro provides merchants with their own affiliate portal for their program. The portal also provides the option for affiliates to signup and log in to their accounts. Affiliates are provided with an easy-to-use dashboard, which is highly customizable, with widgets and new tabs. Check out the app: GoAffPro

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5 Reasons to Choose Affiliate Marketing for Your Business

Affiliate marketing has become one of the preferred ways of marketing for brands and merchants globally. It provides great results and requires little to no money to start.

In affiliate marketing, the affiliate promotes the products of a store and brings in sales. For every referral sale that they bring to the store, they get paid a commission. This way, merchants are assured of sales and only pay the commission after a successful sale has happened.

Here we take a look at some reasons that you should be looking into affiliate marketing for your business:

Beneficial for small/new businesses

Affiliate marketing provides small and new businesses a cost-effective solution for marketing their products. With little to no initial investment needed for affiliate marketing, it makes it a great deal for merchants who are seeking to expand their business and grow.

Economical for merchants

An added benefit of affiliate marketing is that merchants only need to pay the affiliate when they refer a sale successfully. This means, merchants only pay when they get guaranteed returns in terms of actual sales. Such benefits make affiliate marketing quite economical for businesses.

Reach more people

Another advantage of affiliate marketing is that it enables brands, especially smaller ones, to reach a wider audience. Since affiliate marketing involves affiliates promoting brands on social media, businesses profit from a broader reach. It also implies that a greater number of newer customers would visit the store to make a purchase.

Closely tied to influencer marketing

Influencer marketing and affiliate marketing are integrally related. Influencers also receive money or commissions from promotions they run on social media or from their content. Over the last few years, affiliate marketing has grown to incorporate various aspects of influencer marketing and its benefits.

Various tools for affiliates

Affiliates in affiliate marketing may use a variety of methods to generate referral sales, one of which is coupon codes. Coupon codes often boost sales while also attracting new buyers who are unwilling to pay full price for a new product. Discounts inspire them to try out new products and services.

GoAffPro provides merchants with the option to start an affiliate program for their store for free. Check out the app: GoAffPro

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Tips on Building a Healthy Merchant-Affiliate Relationship

A good relationship between the merchant and the affiliate is essential for an affiliate program to succeed. Merchants need to maintain a healthy and functioning relationship with the affiliates in their program. Merchants being on good terms with affiliates also increases their loyalty and trust.

There are various steps merchants can take to build a healthy relationship with their affiliates. Here we take a look at some of the steps merchants can take to do this:

Timely & regular payments

Payments play a significant role in how affiliates feel about a program. It is, therefore, crucial that merchants pay affiliates regularly and on time. The biggest issue that affiliates highlight regarding programs is the payments.

Merchants should establish a plan for regular and timely payments to affiliates. This alone boosts the confidence that affiliates have regarding a program.

Clear and open communication

Merchants must keep an open line of communication with the affiliate of their program. Affiliates should be able to approach the merchant in case of any issues or help.

Merchants, from their end, can use this to send information to affiliates informing them regarding changes to the store or upcoming events. Affiliates can use this to clarify any issues with the promotions or inquire regarding a product.

Provide instructions & resources

Informing affiliates regarding their job and what the merchant expects them to do is necessary. Affiliates should have a clear understanding of what and how they need to promote. It is, therefore, important to provide instructions to the affiliate.

Furthermore, merchants can provide resources, such as promotional images, banners, or even sample products to affiliates, so that they can produce high-quality content according to it.

GoAffPro provides merchants with various options on managing affiliates effectively and building a stronger merchant-affiliate relationship. Merchants have the option to set up payment terms for regular payments. There is also an option to send emails to affiliates, broadcast a message to either all or individual affiliates and to upload creative media files for affiliates to use. Check out the app: GoAffPro

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Key Features of GoAffPro’s Affiliate Groups Option

Managing affiliates in a program can be quite a task for merchants. To make this job easier, merchants usually like to separate affiliates into different groups. This makes it easier for setting up different commission rates for different types of affiliates in the program. It also makes affiliate management simpler.

Through the Affiliate Groups option, GoAffPro provides merchants with a powerful tool. It enables merchants to organize their affiliates into different groups, set different types of commission rates for these groups, and associate membership plans or signup pages with specific groups. This simplifies the process of setting up and managing various types of affiliates within a merchant’s program.

Here we take a look at some of the affiliate group options that GoAffPro provides:

Setting up group commissions

The affiliate groups option provides merchants with various options for setting up commission rates. These include default commission, product commission, collection commission, and multi-level commission.

Merchants can set up different commissions for products and collections with a group. With the multi-level commission option, merchants can set up a multi-level network specific to the group, this includes the option to set up special multi-level commission rates for particular products.

There is also an option to create commission modifiers to modify the commission rates when a special event gets triggered. This can include events such as, when a specific coupon is applied or when a particular product is purchased.

Linking affiliate group with other options

The affiliate groups option is very versatile and can be linked with various other options in the GoAffPro app. These include linking the groups with signup pages, membership plans, and even the post-checkout popup.

Merchants can create multiple signup pages, and link them with different affiliate groups. This way, when an affiliate registers using a signup page, they will automatically get added to the linked group.

Similarly, when it comes to membership plans. The merchant can create different membership plans and link them with affiliate groups. When an affiliate registers and selects a payment plan, they will automatically get added to the linked group.

Finally, this option also extends to the post-checkout popup, which appears on the thank you page to the customer after they make the purchase. The popup can be connected to a specific affiliate group, allowing affiliates who register through the popup to automatically get added to the linked group.

GoAffPro provides merchants with various options to manage affiliates in their program. Merchants can create affiliate groups with different commission rates and link them with other options such as signup pages and membership plans. Check out the app: GoAffPro

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Top 4 GoAffPro Customization Features for the Affiliate Portal

Affiliate Portal is integral to a merchant’s affiliate program. It is where affiliates register for the affiliate program and log in to access their account dashboard. The affiliate portal should be customized and tailored to look as per the merchant’s requirement.

GoAffPro provides merchants with extensive customization options to merchants for customizing their affiliate portals. This involves customization of the portal’s landing page, signup page, and affiliate account dashboard.

Here we take a look at some customization features provided by the GoAffPro app:

Landing Page

The landing page is the home page of the affiliate portal. It consists of all the information regarding the affiliate portal and how it works. Merchants should use this page to inform people about their affiliate program by highlighting information, such as the commission rate or what they want the affiliates to do.

GoAffPro provides extensive customization options for the landing page. Merchants can select their own banner for the page and edit texts on the page. They can also edit the footer section of the portal. There is also an option to add elements using custom HTML.

Signup Page

The signup page is the place where affiliates register for the affiliate program. It is where merchants need to set up the fields to ask for information from their affiliates. The signup page ideally should be kept small to allow for a quick registration.

GoAffPro provides merchants with three distinct styles of signup pages. These include the simple style which only displays the form, the classic style that can be used to add program details, and the modern style that allows the addition of a background image. Additionally, merchants can add or remove signup fields as well as create new ones.

Affiliate Dashboard

The affiliate account dashboard is where accounts access their referral information, set up their profile, and see their pending payments. The affiliate dashboard needs to have the flexibility to be both simple as well as provide advanced information to affiliates regarding their referrals.

GoAffPro provides merchants with various options to customize the affiliate dashboards. Merchants can enable tabs such as Advanced Analytics to show statistics to affiliates and even create new dashboard tabs. There is also an option to add widgets to the affiliate dashboard that can display affiliates the order details, customer information, leaderboard, traffic, and more.

Portal Customization

There are plenty of other options for merchants to customize the affiliate portal. These include setting up the brand primary color, brand font choosing the dashboard colors, setting up the portal’s language, editing the legal or other pages present in the footer.

Merchants can also edit any text present in the affiliate dashboard using the Edit Translations option. There is also the option to add custom code to the affiliate portal and set up the Facebook Messenger widget for the affiliate portal to allow for easier communication with affiliates.

GoAffPro provides merchants with various options to customize the affiliate portal. This includes customizing the landing page, signup page, and affiliate dashboard. With such options, merchants can tailor the affiliate portal as per their needs. Check out the app: GoAffPro

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Top 4 GoAffPro Tools to Communicate with Affiliates

Communicating with affiliates is essential for running a successful affiliate program. Merchants should be open to questions or queries regarding the affiliate program by existing or prospective affiliates. Merchants themselves need to keep actively communicating with affiliates in their program. It improves the merchant-affiliate relationship and builds trust.

Communication between the merchant and the affiliate can include a variety of subjects, such as guidance to affiliates on how to boost their performance or update affiliates on any future sales or commission rate changes or policies of the affiliate program.

GoAffPro offers merchants with various options to communicate and inform their affiliates:

Bulk Mails

GoAffPro gives merchants the ability to send emails from within the app to their affiliates. This includes the option of sending an email to all affiliates of the program in one go. There is also the option to include variables in the email, offering more customization and ease of use. This can be used to send newsletters, information about upcoming sales, etc.

Personal Message

Merchants also have the option of sending personal messages to their affiliates. When the merchant sends these personal messages to the affiliate, they are displayed in the affiliate dashboard. This option allows merchants to link directly to particular affiliates via their account dashboard.

Extra Instructions

Merchants can use the Extra Instructions option to send a message to all affiliates in their program. It is a useful tool that can be used to send a message or alert to all the affiliates. The extra instructions that the merchant adds will be reflected in the affiliate account dashboard. This can also be used to inform affiliates regarding the targets or commission booster that have been set up for them.

Notification Emails

GoAffPro provides merchants with various options on sending notification emails to the affiliates in their program. These notifications include mails for when the affiliate account gets approved, or when a new referral sale is made, or when the affiliate’s payment is processed. There are notifications options for all of these, that the merchant can enable. These emails will get sent out automatically. There is also an option to customize the templates of these emails.

GoAffPro provides merchants with the option to send bulk emails, personal messages as well as broadcast information to all affiliates. There are also various options for email notifications that merchants can set up for their affiliates. Check out the app: GoAffPro

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Tiered Commission System with GoAffPro

Many merchants look to set up commission tiers for their affiliate programs. They look for an option to set up a system where the commission rate for affiliates can change automatically as per the commission tiers.

GoAffPro provides merchants with an easy way of setting up a tiered commission system for their affiliate program. For setting this up, they can use the commission booster option.

Here we take a look at how merchants can set up a tiered commission system using the commission booster option in the GoAffPro app:

Enabling the commission booster option:

The Commission Booster option can only be used after merchants enable the Targets and Bonuses option in the Settings > Extras section (in the GoAffPro app).

After this, they can open the Targets tab and go to the Commission Booster section, to configure a booster from there.

Commission booster settings:

Here, merchants have different parameters for the booster to apply on, such as revenue, sales commission, network commission, total commission, number of orders, and new customer orders. There is also the option to choose the time period for the booster, with options such as current month or week, last 30, 60, or 90 days, last 1 year, and all time.

After this, the option to set the minimum value is given, where the minimum value for the booster to be achieved (as per the parameter). Finally, the boost percentage can be set up, which will be boosting the existing commission of the affiliate (when they become eligible for the boost).

Here we take a look at an example:

If a merchant wants to set up a three-tier commission system, where the commission rate is 10% for the first 15 orders, then the commission will become 15% for the 16-50 orders, and finally, the commission will become 20% when the affiliate crosses 50 orders.

To set up tier one:

For the first tier. merchants can simply set up the default commission to 10%. (The booster will be set only for the second and third tiers).

To set up tiers two and three:

For both the second and third tiers, the “apply on” parameter will be set to the Number of Orders, the time period will be set as All time.

For the second-tier, the minimum value will be set to 16, and the boost percentage will be set as 50%. This will boost the existing commission to 15% (50% of 10 = 5, and final commission after boost = 10+5 = 15%).

Similarly, for the third-tier, the minimum value will be set as 51 and the boost percentage will be set as 50%. This will boost the existing commission to 20% (50% of 10 = 5, and final commission after boosts = 10+5+5 = 20%).

Therefore, as per the above system, affiliates will earn a commission of 10% for the first 15 referral orders, after this, their commission will get boosted to 15% till the 50th order (by the second-tier booster) and finally, the commission will get boosted to 20% (by the third-tier booster) for any orders after that (from the 51st order).

GoAffPro provides merchants with the option to set up a tiered commissions system for their affiliate program. Check out the app: GoAffPro