GoAffPro

Treating every affiliate in your program identically can lead to stagnation. For example, a casual customer sharing a link with friends shouldn’t get the same commission rate as a full-time content creator with 100,000 followers. It’s important to recognize that different affiliates require different strategies and structures.

When programs scale, brands often run into the limits of global settings. High-performing creators demand higher rates or customized commissions. Some may require different payment methods, exclusive promotional assets, and more.

GoAffPro affiliate groups help with this exact problem. In GoAffPro, you segment your affiliates into groups, and each group gets its own commissions, rewards, and settings, all inside one program.

What are Affiliate Groups?

An affiliate group is a set of affiliates that share one commission structure and configuration. Instead of editing affiliates one at a time, you manage the group, and every member follows its rules. This also makes bulk changes to the configuration much faster.

Why do merchants need affiliate groups:

With affiliate groups, you can:

• Reward affiliates appropriately. Give top partners a better commission rate without raising rates for everyone.
• Run several programs in one. Have different types of affiliates, like Influencers, wholesale partners & customers, each with their own group.
• Save time managing the program. With groups, when you change a commission rate, it applies to all the affiliates of the group.

How Affiliate Groups can be customized and configured:

Custom Commission & Reward Configuration:

Default Group Rate: You can set different base (default) rates for groups. This allows you to set up different commission rates for different sets of affiliates. For example, casual customer referrers can be set with a 10% commission, while giving a 20% commission for the influencer group.

Product/Collection Rate: You can also set up different product or collection rates within the group. It will apply equally to all the affiliates present within the group. For example, higher commissions can be offered on higher-margin items or bundles.

Commission Rules/Modifiers: Additionally, you can set up custom commission rules and modifiers within each group to further customize commissions based on parameters like customer status (old vs. new), coupon code, order total, etc.

Affiliate Rewards: With affiliate groups, you can reward your affiliates differently too. Set up different rewards for different groups, such as boosters to boost the commission of affiliates once they reach milestones like X number of orders or revenue, or use targets to reward them with a bonus.

With these, you can easily customize and set up tailor-made group commission and reward structures for different sets of affiliates in your program.

Independent Multi-Level Marketing (MLM) Structures

For brands running affiliate programs with multi level networks. GoAffPro allows you to build unique multi-level structures on a per-group basis. Instead of using a single multi-level structure with the same rate for all affiliates, you can utilize the affiliate groups feature to create various multi-level structures with different rates.

• You can establish different downline tiers, such as 2 levels for general ambassadors and 5 levels for team leaders.
• Additionally, you can set up specific MLM product commissions and rules tailored to each group.
• You also have the option to configure compression settings for a multi-level network within these groups, which allows you to exclude inactive affiliates from receiving commission in the network.

Group-Specific Portals and Configuration

Affiliate groups also allow you to customize the affiliate experience and how they interact with their dashboard.

Custom Dashboard Tabs: Create custom dashboard tabs for groups to display training guides and brand guidelines exclusively to your VIP group affiliates while keeping the standard dashboard clean for casual affiliates.

Segmented Media Asset Folders: Upload product banners, reel templates, and videos in the Digital Assets tab > Create media categories > Add the assets in those categories & assign them to specific groups.

Supported Payment Methods: You can restrict how commission payments are made to affiliates in groups; for instance, offer store credit only to the customer affiliate group while enabling PayPal Payouts for the influencers or creators group.

Recurring & Lifetime Commissions: Enable recurring (lifetime) commissions exclusively for selected partners within the affiliate group without opening it up for all affiliates.

Automated Onboarding via Dedicated Signup Pages

Manually sorting hundreds of applicants into groups is inefficient. GoAffPro automates segmentation at the point of registration.

To do this, you can create different signup pages and link them to their unique group. That way, when anyone registers using that signup page, they will automatically be added to the linked affiliate group.

This enables segmentation during registration, significantly reducing time and manual effort, particularly in a scaling program.

How to Set Up Affiliate Groups in GoAffPro

1. Enable the feature. Go to Settings > Extras section and turn on Affiliate Groups. A Groups tab then appears in your admin panel.
2. Create a group. Click New Group, enter a name, and set the default commission.
3. Configure it. Edit the group to add product commissions, collection commissions, commission rules, multi-level rates, boosters, and bonuses.
4. Add affiliates. Use Edit Members to add or remove affiliates.

Practical Use Cases

Tiered program

Create different groups, such as Bronze, Silver, and Gold, each with increasing rates, like 10%, 15%, and 20%. These groups can also have specific rewards associated with them based on performance targets for affiliates.

Additionally, use the automation feature to move affiliates between groups as their performance changes.

Unique VIP Affiliate Contracts

Brands often face challenges when negotiating custom agreements with high-profile influencers who request unique terms, like higher commission rates or lifetime commissions.

With affiliate groups, you can create a dedicated group for such an affiliate and set up their specific commission structure. This allows you to tailor commissions for each creator without affecting the rest of your affiliate program.

Conclusion

A one-size-fits-all affiliate program caps your growth. By leveraging GoAffPro’s Affiliate Groups, you gain the flexibility to run multiple partner programs, influencer tiers, customer referrals, and B2B wholesale inside a single, unified program.

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