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GoAffPro’s Multi Level Affiliate Marketing: Explained

GoAffPro offers merchants the option to set up a multi-level network for their affiliate program. In a multi-level affiliate network, existing affiliates can recruit newer affiliates under them. The parent affiliate will earn a network commission on the referrals made by the recruited affiliates. The network commission becomes an incentive for existing affiliates to expand their network by recruiting more affiliates under them.

Multi-level marketing also helps merchants who are struggling to find affiliates for their program. In the multi-level system, the job of recruiting new affiliates gets delegated to existing affiliates. A multi-level affiliate network can considerably increase an affiliate program’s performance.

It is essential to know how the multi-level network works and how the commission distribution is done through different levels.

For example: If you have a network A > B > C. Where affiliate A has recruited affiliate B and affiliate B has further recruited affiliate C.
Here, we take a look at how the commission distribution will work:

If affiliate C refers the sale:

Affiliate C will earn the regular commission, affiliate B will earn the level-1 commission, and affiliate A will earn the level-2 commission.

If affiliate B refers the sale:

Affiliate B will earn the regular commission, and affiliate A will earn the level-1 commission.

As per the above examples, it can be observed that the immediate parent of the affiliate (who refers the sale) is the one who earns the level-1 commission. This is generally how the commission distribution works in the multi-level affiliate network.

Another significant aspect of the multi-level affiliate network is the network commission. It is the commission that the upline or parent affiliates earn on the sales that are referred by their downline affiliates.
There are two methods of calculating the network commission:

In the simple method, the network commission is calculated as the percentage of the order value.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $5, and the level-2 affiliate will earn $2.

In the dynamic method, the network commission is calculated as the percentage of the sale commission.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $0.5, and the level-2 affiliate will earn $0.2.

The level commission, in this case, is calculated as the percentage of the commission that the affiliate (who refers) the sale earns.

Broadly, the commission distribution and the commission calculation are the two integral parts of the multi-level affiliate network. Merchants should carefully consider these while setting up the multi-level system for their affiliate program.

GoAffPro provides merchants with the option to set up their own multi-level network for their affiliate program. Options such as different commission calculation methods, setting up downlines as customers, and more, allows merchants to tailor it as per their requirements. Check out the app: GoAffPro

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Tips on Protecting your Affiliate Program from Fraud

Running an affiliate program can have various challenges. One of these challenges is protecting your program against fraud. For doing this, merchants need to take several safeguarding measures. These measures can have their downsides, as they can include additional work that needs to be done manually.

Here we take a look at some of the measures that merchants can take to protect their programs against fraud or misuse:

Approving/Rejecting Affiliates

Merchants can disable automatic approval of affiliates into their program and should opt for manually approving/rejecting their accounts. The affiliate accounts need to be vetted before they are approved.

For this, merchants can add extra fields to the signup page, to ask for additional information from the affiliates. Affiliates can then be approved/rejected based on this information.

Coupon Code Usage Limits

To prevent misuse of coupon codes, merchants can set up usage limits. While not preventing misuse, these limits do help in reducing them. Limits such as one use per customer or the total number of times the code can be used are some of the usage limits which can be set.

Furthermore, options such as minimum order value, and limiting the coupon usage to certain products can help in this regard as well.

Commission Settings

Merchants can take various steps to ensure that affiliates in their program, don’t misuse it. An important measure to take here is to disable commission on self purchases by affiliates.

Other options such as giving commission only if affiliates refer new customers, etc. can also be used. Stricter commission settings can be accompanied by higher commission rates for successful referrals, to encourage more affiliates to join.

GoAffPro provides merchants with various tools to prevent fraud and misuse. Merchants can disable automatic approval and manually approve/reject affiliates, set up usage limits for coupon codes, and set up options such as disabling commission on self-referrals for affiliates. These measures allow merchants to safeguard and protect their affiliate programs. Check out the app: GoAffPro

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5 Reasons to Choose Affiliate Marketing for Your Business

Affiliate marketing has become one of the preferred ways of marketing for brands and merchants globally. It provides great results and requires little to no money to start.

In affiliate marketing, the affiliate promotes the products of a store and brings in sales. For every referral sale that they bring to the store, they get paid a commission. This way, merchants are assured of sales and only pay the commission after a successful sale has happened.

Here we take a look at some reasons that you should be looking into affiliate marketing for your business:

Beneficial for small/new businesses

Affiliate marketing provides small and new businesses a cost-effective solution for marketing their products. With little to no initial investment needed for affiliate marketing, it makes it a great deal for merchants who are seeking to expand their business and grow.

Economical for merchants

An added benefit of affiliate marketing is that merchants only need to pay the affiliate when they refer a sale successfully. This means, merchants only pay when they get guaranteed returns in terms of actual sales. Such benefits make affiliate marketing quite economical for businesses.

Reach more people

Another advantage of affiliate marketing is that it enables brands, especially smaller ones, to reach a wider audience. Since affiliate marketing involves affiliates promoting brands on social media, businesses profit from a broader reach. It also implies that a greater number of newer customers would visit the store to make a purchase.

Closely tied to influencer marketing

Influencer marketing and affiliate marketing are integrally related. Influencers also receive money or commissions from promotions they run on social media or from their content. Over the last few years, affiliate marketing has grown to incorporate various aspects of influencer marketing and its benefits.

Various tools for affiliates

Affiliates in affiliate marketing may use a variety of methods to generate referral sales, one of which is coupon codes. Coupon codes often boost sales while also attracting new buyers who are unwilling to pay full price for a new product. Discounts inspire them to try out new products and services.

GoAffPro provides merchants with the option to start an affiliate program for their store for free. Check out the app: GoAffPro

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Tips on Building a Healthy Merchant-Affiliate Relationship

A good relationship between the merchant and the affiliate is essential for an affiliate program to succeed. Merchants need to maintain a healthy and functioning relationship with the affiliates in their program. Merchants being on good terms with affiliates also increases their loyalty and trust.

There are various steps merchants can take to build a healthy relationship with their affiliates. Here we take a look at some of the steps merchants can take to do this:

Timely & regular payments

Payments play a significant role in how affiliates feel about a program. It is, therefore, crucial that merchants pay affiliates regularly and on time. The biggest issue that affiliates highlight regarding programs is the payments.

Merchants should establish a plan for regular and timely payments to affiliates. This alone boosts the confidence that affiliates have regarding a program.

Clear and open communication

Merchants must keep an open line of communication with the affiliate of their program. Affiliates should be able to approach the merchant in case of any issues or help.

Merchants, from their end, can use this to send information to affiliates informing them regarding changes to the store or upcoming events. Affiliates can use this to clarify any issues with the promotions or inquire regarding a product.

Provide instructions & resources

Informing affiliates regarding their job and what the merchant expects them to do is necessary. Affiliates should have a clear understanding of what and how they need to promote. It is, therefore, important to provide instructions to the affiliate.

Furthermore, merchants can provide resources, such as promotional images, banners, or even sample products to affiliates, so that they can produce high-quality content according to it.

GoAffPro provides merchants with various options on managing affiliates effectively and building a stronger merchant-affiliate relationship. Merchants have the option to set up payment terms for regular payments. There is also an option to send emails to affiliates, broadcast a message to either all or individual affiliates and to upload creative media files for affiliates to use. Check out the app: GoAffPro

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Key Features of GoAffPro’s Affiliate Groups Option

Managing affiliates in a program can be quite a task for merchants. To make this job easier, merchants usually like to separate affiliates into different groups. This makes it easier for setting up different commission rates for different types of affiliates in the program. It also makes affiliate management simpler.

Through the Affiliate Groups option, GoAffPro provides merchants with a powerful tool. It enables merchants to organize their affiliates into different groups, set different types of commission rates for these groups, and associate membership plans or signup pages with specific groups. This simplifies the process of setting up and managing various types of affiliates within a merchant’s program.

Here we take a look at some of the affiliate group options that GoAffPro provides:

Setting up group commissions

The affiliate groups option provides merchants with various options for setting up commission rates. These include default commission, product commission, collection commission, and multi-level commission.

Merchants can set up different commissions for products and collections with a group. With the multi-level commission option, merchants can set up a multi-level network specific to the group, this includes the option to set up special multi-level commission rates for particular products.

There is also an option to create commission modifiers to modify the commission rates when a special event gets triggered. This can include events such as, when a specific coupon is applied or when a particular product is purchased.

Linking affiliate group with other options

The affiliate groups option is very versatile and can be linked with various other options in the GoAffPro app. These include linking the groups with signup pages, membership plans, and even the post-checkout popup.

Merchants can create multiple signup pages, and link them with different affiliate groups. This way, when an affiliate registers using a signup page, they will automatically get added to the linked group.

Similarly, when it comes to membership plans. The merchant can create different membership plans and link them with affiliate groups. When an affiliate registers and selects a payment plan, they will automatically get added to the linked group.

Finally, this option also extends to the post-checkout popup, which appears on the thank you page to the customer after they make the purchase. The popup can be connected to a specific affiliate group, allowing affiliates who register through the popup to automatically get added to the linked group.

GoAffPro provides merchants with various options to manage affiliates in their program. Merchants can create affiliate groups with different commission rates and link them with other options such as signup pages and membership plans. Check out the app: GoAffPro

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Top 4 GoAffPro Customization Features for the Affiliate Portal

Affiliate Portal is integral to a merchant’s affiliate program. It is where affiliates register for the affiliate program and log in to access their account dashboard. The affiliate portal should be customized and tailored to look as per the merchant’s requirement.

GoAffPro provides merchants with extensive customization options to merchants for customizing their affiliate portals. This involves customization of the portal’s landing page, signup page, and affiliate account dashboard.

Here we take a look at some customization features provided by the GoAffPro app:

Landing Page

The landing page is the home page of the affiliate portal. It consists of all the information regarding the affiliate portal and how it works. Merchants should use this page to inform people about their affiliate program by highlighting information, such as the commission rate or what they want the affiliates to do.

GoAffPro provides extensive customization options for the landing page. Merchants can select their own banner for the page and edit texts on the page. They can also edit the footer section of the portal. There is also an option to add elements using custom HTML.

Signup Page

The signup page is the place where affiliates register for the affiliate program. It is where merchants need to set up the fields to ask for information from their affiliates. The signup page ideally should be kept small to allow for a quick registration.

GoAffPro provides merchants with three distinct styles of signup pages. These include the simple style which only displays the form, the classic style that can be used to add program details, and the modern style that allows the addition of a background image. Additionally, merchants can add or remove signup fields as well as create new ones.

Affiliate Dashboard

The affiliate account dashboard is where accounts access their referral information, set up their profile, and see their pending payments. The affiliate dashboard needs to have the flexibility to be both simple as well as provide advanced information to affiliates regarding their referrals.

GoAffPro provides merchants with various options to customize the affiliate dashboards. Merchants can enable tabs such as Advanced Analytics to show statistics to affiliates and even create new dashboard tabs. There is also an option to add widgets to the affiliate dashboard that can display affiliates the order details, customer information, leaderboard, traffic, and more.

Portal Customization

There are plenty of other options for merchants to customize the affiliate portal. These include setting up the brand primary color, brand font choosing the dashboard colors, setting up the portal’s language, editing the legal or other pages present in the footer.

Merchants can also edit any text present in the affiliate dashboard using the Edit Translations option. There is also the option to add custom code to the affiliate portal and set up the Facebook Messenger widget for the affiliate portal to allow for easier communication with affiliates.

GoAffPro provides merchants with various options to customize the affiliate portal. This includes customizing the landing page, signup page, and affiliate dashboard. With such options, merchants can tailor the affiliate portal as per their needs. Check out the app: GoAffPro

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Top 4 GoAffPro Tools to Communicate with Affiliates

Communicating with affiliates is essential for running a successful affiliate program. Merchants should be open to questions or queries regarding the affiliate program by existing or prospective affiliates. Merchants themselves need to keep actively communicating with affiliates in their program. It improves the merchant-affiliate relationship and builds trust.

Communication between the merchant and the affiliate can include a variety of subjects, such as guidance to affiliates on how to boost their performance or update affiliates on any future sales or commission rate changes or policies of the affiliate program.

GoAffPro offers merchants with various options to communicate and inform their affiliates:

Bulk Mails

GoAffPro gives merchants the ability to send emails from within the app to their affiliates. This includes the option of sending an email to all affiliates of the program in one go. There is also the option to include variables in the email, offering more customization and ease of use. This can be used to send newsletters, information about upcoming sales, etc.

Personal Message

Merchants also have the option of sending personal messages to their affiliates. When the merchant sends these personal messages to the affiliate, they are displayed in the affiliate dashboard. This option allows merchants to link directly to particular affiliates via their account dashboard.

Extra Instructions

Merchants can use the Extra Instructions option to send a message to all affiliates in their program. It is a useful tool that can be used to send a message or alert to all the affiliates. The extra instructions that the merchant adds will be reflected in the affiliate account dashboard. This can also be used to inform affiliates regarding the targets or commission booster that have been set up for them.

Notification Emails

GoAffPro provides merchants with various options on sending notification emails to the affiliates in their program. These notifications include mails for when the affiliate account gets approved, or when a new referral sale is made, or when the affiliate’s payment is processed. There are notifications options for all of these, that the merchant can enable. These emails will get sent out automatically. There is also an option to customize the templates of these emails.

GoAffPro provides merchants with the option to send bulk emails, personal messages as well as broadcast information to all affiliates. There are also various options for email notifications that merchants can set up for their affiliates. Check out the app: GoAffPro

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GoAffPro Tools for Affiliate Recruitment

Recruiting affiliates to the affiliate program can often be a challenging job. It is particularly true for newly launched stores that might not have a lot of customers or audience outreach.

There are plenty of things that merchants can do at a bare minimum. Such as adding the affiliate portal link to the footer or menu section of the store. Also, reaching out to existing customers by sharing the affiliate portal link on social media channels.

However, sometimes even these can fall short or might not be enough to gather enough steam. To tackle this issue, GoAffPro provides merchants with useful tools that can help them in recruiting affiliates.

Here we take a look at some of the tools that GoAffPro offers to merchants to help in the recruitment of affiliates:

Affiliate Portal Customization

GoAffPro offers merchants their own affiliate portal, that they can use to recruit and manage affiliates. It also offers a variety of customization options for the affiliate portal. Merchants can edit the texts on the landing page and change the banner. They can also customize the signup page of the affiliate portal, by adding fields. GoAffPro also offers multiple signup page layouts, in which affiliates can add images or put up program details.

There are further customization options also available to merchants, that they can use to customize the affiliate dashboard. They can add new affiliate tabs to the dashboard and add widgets like a leaderboard that provides affiliates with more information.

Post Checkout Popup

Merchants can set up a post-checkout popup to appear in the order status/thank you page of the store. This popup appears for customers after they have completed their purchase. It gives customers a convenient way of joining your affiliate program. Since the customer already knows about your store and products (since they have made a purchase), they are most likely to join in and promote them.

GoAffPro offers various popup styles, with different level of customizations. While some popups just direct the customer to your affiliate portal, others can automatically signup the customer and send them a welcome email with their referral link and coupon code. It also offers options like setting up a signup bonus for people who join up through popups or allowing the popup to only appear for certain products.

Marketplace

The marketplace is a directory of merchants who use GoAffPro. If enabled, the marketplace lists your store in the directory for affiliates who join the GoAffPro network to discover. This gives a convenient way to merchants to get more affiliates into their program. The marketplace option is provided for free to both merchants and affiliates.

Merchants can set up their store’s logo and description to be shown in the marketplace. Affiliates can then accordingly view the details of the program and register for it. This is especially beneficial for newer merchants who are struggling to get affiliates for their program.

GoAffPro provides merchants with advanced customization options for their affiliate portal. It also gives merchants the option to set up a post-checkout pop in their store, that will help them recruit customers as affiliates. It also offers the marketplace option, which merchants can use to find affiliates for their program. Check out the app: GoAffPro

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3 Influencer Marketing Tips for Merchants

In recent times, affiliate marketing and influencer marketing have become harder to distinguish. Since social media has become available to more people, affiliate/influencer marketing has become one of the leading ways for people to earn an income by promoting a brand’s products.

Influencer marketing has evolved steadily in the past few years. Using social media, influencers have been able to reach out to a larger audience, far more organically than traditional advertising. This offered a perfect opportunity for brands to reach out to more people using influencers.

Here we take a look at some tips for merchants who are considering using influencers for marketing:

Choosing influencers

It is essential to know the people whom you want to cater to with your products. Accordingly, you will be approaching influencers who create content that suits your product’s marketing. Looking out for influencers does take time, and getting the right one can make a huge difference in how your product reaches the audience.

Merchants do need to be diligent in seeking out influencers that would suit their products and can be used to market their products.

Video content is key

Social media trend is nowadays clearly in favor of video content, and especially shorter-form of videos. In recent times, we have seen platforms like TikTok come up solely as a platform for short-form video content. Similarly, platforms like Facebook and Instagram have also brought in features that cater to this form of video content.

It is therefore necessary for merchants to actively look for influencers who create such video content to reach out to a wider audience.

Partner/collaborate with influencers

In the past, brands would partner with celebrities and athletes to produce a special range of products. In particular, these unique ranges of products would sell well with the followers of that celebrity. This trend has also extended to social media influencers, where brands are tapping into them to create products that appeal to their fans.

Therefore, partnering or collaborating with an influencer to create a special range of products, can yield great returns.

In conclusion, it can easily be said that influencer marketing is only going to grow. It provides a cost-effective and fairly organic way of reaching out to audiences. This is especially true for brands that create products in more niche categories. Merchants should seriously be looking at and considering influencer marketing.

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GoAffPro’s Advanced Commission Options

GoAffPro provides merchants a range of customization options. These provide several commission calculation options that allow the merchant to measure the referral commissions according to their preference.

These options help in the commission calculation by taking into account, the discount applied, the shipping fees, and even taxes. These also include the option to add limits on commissions for affiliates on self-referrals or for bringing in new customers.

Here we take a look at these options, and they can help merchants:

Commission calculation options

Merchants can choose from various options to set how the commission on a referral sale gets calculated. Merchants can start by choosing to include discounts from coupon codes (or store discounts) in the commission calculation process, where the total discount gets deducted from the order.

Further options are offered to adjust this option by adjusting the commission, either with the discount percentage, the discount amount or by a custom percentage. Similar options are given, for shipping and taxes where, after deducting those values from the total order, the commission will be calculated.

Disabling or adding limitations on commissions

GoAffPro also provides merchants with the option to disable the commission on self-referrals. This disables the commission on sales that an affiliate makes using their own referral link or coupon code. An additional option is also offered, which disables the commission when the customer is another affiliate in the merchant’s program. By disabling the commission, the order, in this case, will not get recorded within the app.

Furthermore, merchants can also choose to give commissions to affiliates only on the orders made by new customers. It is meant to encourage affiliates to bring in more new customers to your store. For this option, exceptions can be made for particular affiliates in the program.

Automatically approval and rejection of sales

The “Verify Automatically” option is a powerful tool that merchants can use to automate the order approval and rejection process. With this option enabled, GoAffPro will automatically approve or reject sales based upon the current status of the order from the store. It will approve sales that have been processed or paid and will reject sales that have been refunded or canceled.

In the case, where the order gets rejected after the commission has been paid to the affiliate, GoAffPro will automatically credit a negative balance (equal to the commission paid) to the affiliate’s account.

GoAffPro provides advanced options to merchants to choose how commissions will get calculated in their program. These include options to include the discount, shipping or taxes while calculating the commission. There are also options to disable commission on self referrals and automatic approval or rejection of referral orders. Check out the app: GoAffPro