Categories
Blog Posts GoAffPro

GoAffPro’s Multi Level Affiliate Marketing: Explained

GoAffPro offers merchants the option to set up a multi-level network for their affiliate program. In a multi-level affiliate network, existing affiliates can recruit newer affiliates under them. The parent affiliate will earn a network commission on the referrals made by the recruited affiliates. The network commission becomes an incentive for existing affiliates to expand their network by recruiting more affiliates under them.

Multi-level marketing also helps merchants who are struggling to find affiliates for their program. In the multi-level system, the job of recruiting new affiliates gets delegated to existing affiliates. A multi-level affiliate network can considerably increase an affiliate program’s performance.

It is essential to know how the multi-level network works and how the commission distribution is done through different levels.

For example: If you have a network A > B > C. Where affiliate A has recruited affiliate B and affiliate B has further recruited affiliate C.
Here, we take a look at how the commission distribution will work:

If affiliate C refers the sale:

Affiliate C will earn the regular commission, affiliate B will earn the level-1 commission, and affiliate A will earn the level-2 commission.

If affiliate B refers the sale:

Affiliate B will earn the regular commission, and affiliate A will earn the level-1 commission.

As per the above examples, it can be observed that the immediate parent of the affiliate (who refers the sale) is the one who earns the level-1 commission. This is generally how the commission distribution works in the multi-level affiliate network.

Another significant aspect of the multi-level affiliate network is the network commission. It is the commission that the upline or parent affiliates earn on the sales that are referred by their downline affiliates.
There are two methods of calculating the network commission:

In the simple method, the network commission is calculated as the percentage of the order value.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $5, and the level-2 affiliate will earn $2.

In the dynamic method, the network commission is calculated as the percentage of the sale commission.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $0.5, and the level-2 affiliate will earn $0.2.

The level commission, in this case, is calculated as the percentage of the commission that the affiliate (who refers) the sale earns.

Broadly, the commission distribution and the commission calculation are the two integral parts of the multi-level affiliate network. Merchants should carefully consider these while setting up the multi-level system for their affiliate program.

GoAffPro provides merchants with the option to set up their own multi-level network for their affiliate program. Options such as different commission calculation methods, setting up downlines as customers, and more, allows merchants to tailor it as per their requirements. Check out the app: GoAffPro

Categories
Blog Posts GoAffPro

Key Features of GoAffPro’s Affiliate Groups Option

Managing affiliates in a program can be quite a task for merchants. To make this job easier, merchants usually like to separate affiliates into different groups. This makes it easier for setting up different commission rates for different types of affiliates in the program. It also makes affiliate management simpler.

Through the Affiliate Groups option, GoAffPro provides merchants with a powerful tool. It enables merchants to organize their affiliates into different groups, set different types of commission rates for these groups, and associate membership plans or signup pages with specific groups. This simplifies the process of setting up and managing various types of affiliates within a merchant’s program.

Here we take a look at some of the affiliate group options that GoAffPro provides:

Setting up group commissions

The affiliate groups option provides merchants with various options for setting up commission rates. These include default commission, product commission, collection commission, and multi-level commission.

Merchants can set up different commissions for products and collections with a group. With the multi-level commission option, merchants can set up a multi-level network specific to the group, this includes the option to set up special multi-level commission rates for particular products.

There is also an option to create commission modifiers to modify the commission rates when a special event gets triggered. This can include events such as, when a specific coupon is applied or when a particular product is purchased.

Linking affiliate group with other options

The affiliate groups option is very versatile and can be linked with various other options in the GoAffPro app. These include linking the groups with signup pages, membership plans, and even the post-checkout popup.

Merchants can create multiple signup pages, and link them with different affiliate groups. This way, when an affiliate registers using a signup page, they will automatically get added to the linked group.

Similarly, when it comes to membership plans. The merchant can create different membership plans and link them with affiliate groups. When an affiliate registers and selects a payment plan, they will automatically get added to the linked group.

Finally, this option also extends to the post-checkout popup, which appears on the thank you page to the customer after they make the purchase. The popup can be connected to a specific affiliate group, allowing affiliates who register through the popup to automatically get added to the linked group.

GoAffPro provides merchants with various options to manage affiliates in their program. Merchants can create affiliate groups with different commission rates and link them with other options such as signup pages and membership plans. Check out the app: GoAffPro

Categories
GoAffPro

4 Affiliate Marketing Tips for Merchants

Managing an affiliate program can sometimes look like a tough job. Since it involves setting up commissions, managing and paying affiliates, it can often look like a lot. However, there are ways that merchants can use to make it easier for them to run and manage their affiliate programs.

Here we take a look at some affiliate marketing tips for merchants:

Actively seeking out affiliates

Getting affiliates to join your program can be a challenging job. Merchants should actively search out affiliates and send invites to influencers to join their affiliate network. For traders who have recently launched their affiliate program, they may reach out to their current customers to get them to join their program.

Merchants can also ask their existing affiliates to recruit newer affiliates by giving them a commission on sales referred by the affiliates they recruit.

Encourage affiliates to perform better

Having a higher number of affiliates in your program, but still not getting enough sales isn’t great. To encourage affiliates in the program to perform, merchants need to provide competitive commission rates. They should also look into giving out bonuses and commission boosts to affiliates when they achieve sale targets.

Criteria and information on these incentives must be clearly explained to the affiliates so that they can work harder to achieve the targets.

Communicate with affiliates

Keeping your program affiliates informed is essential. Merchants need to interact with their affiliates regularly. For this purpose, merchants can use email marketing to send out weekly newsletters to affiliates. These could provide information on upcoming promotions or tips to affiliates. Merchants may also use sites such as Discord or Facebook to build communities and reach out more easily.

They can also send messages to affiliates that are lacking in their performance by giving them tips and motivating them to improve.

Using discounts smartly

Discounts are the most powerful way a merchant can influence the affiliate program. Merchants can assign coupons to affiliates for them to share. In the age of social media, with videos seemingly being the preferred way of content consumption, coupons provide a great option for marketing. Merchants can also give out discounts to their affiliates, this will also bring in sales.

Merchants can create special codes for influencers to suit their brand and image, this will make it easier for sharing and promotions by them.

Categories
Blog Posts GoAffPro

GoAffPro Tools for Affiliate Recruitment

Recruiting affiliates to the affiliate program can often be a challenging job. It is particularly true for newly launched stores that might not have a lot of customers or audience outreach.

There are plenty of things that merchants can do at a bare minimum. Such as adding the affiliate portal link to the footer or menu section of the store. Also, reaching out to existing customers by sharing the affiliate portal link on social media channels.

However, sometimes even these can fall short or might not be enough to gather enough steam. To tackle this issue, GoAffPro provides merchants with useful tools that can help them in recruiting affiliates.

Here we take a look at some of the tools that GoAffPro offers to merchants to help in the recruitment of affiliates:

Affiliate Portal Customization

GoAffPro offers merchants their own affiliate portal, that they can use to recruit and manage affiliates. It also offers a variety of customization options for the affiliate portal. Merchants can edit the texts on the landing page and change the banner. They can also customize the signup page of the affiliate portal, by adding fields. GoAffPro also offers multiple signup page layouts, in which affiliates can add images or put up program details.

There are further customization options also available to merchants, that they can use to customize the affiliate dashboard. They can add new affiliate tabs to the dashboard and add widgets like a leaderboard that provides affiliates with more information.

Post Checkout Popup

Merchants can set up a post-checkout popup to appear in the order status/thank you page of the store. This popup appears for customers after they have completed their purchase. It gives customers a convenient way of joining your affiliate program. Since the customer already knows about your store and products (since they have made a purchase), they are most likely to join in and promote them.

GoAffPro offers various popup styles, with different level of customizations. While some popups just direct the customer to your affiliate portal, others can automatically signup the customer and send them a welcome email with their referral link and coupon code. It also offers options like setting up a signup bonus for people who join up through popups or allowing the popup to only appear for certain products.

Marketplace

The marketplace is a directory of merchants who use GoAffPro. If enabled, the marketplace lists your store in the directory for affiliates who join the GoAffPro network to discover. This gives a convenient way to merchants to get more affiliates into their program. The marketplace option is provided for free to both merchants and affiliates.

Merchants can set up their store’s logo and description to be shown in the marketplace. Affiliates can then accordingly view the details of the program and register for it. This is especially beneficial for newer merchants who are struggling to get affiliates for their program.

GoAffPro provides merchants with advanced customization options for their affiliate portal. It also gives merchants the option to set up a post-checkout pop in their store, that will help them recruit customers as affiliates. It also offers the marketplace option, which merchants can use to find affiliates for their program. Check out the app: GoAffPro

Categories
Blog Posts

3 Influencer Marketing Tips for Merchants

In recent times, affiliate marketing and influencer marketing have become harder to distinguish. Since social media has become available to more people, affiliate/influencer marketing has become one of the leading ways for people to earn an income by promoting a brand’s products.

Influencer marketing has evolved steadily in the past few years. Using social media, influencers have been able to reach out to a larger audience, far more organically than traditional advertising. This offered a perfect opportunity for brands to reach out to more people using influencers.

Here we take a look at some tips for merchants who are considering using influencers for marketing:

Choosing influencers

It is essential to know the people whom you want to cater to with your products. Accordingly, you will be approaching influencers who create content that suits your product’s marketing. Looking out for influencers does take time, and getting the right one can make a huge difference in how your product reaches the audience.

Merchants do need to be diligent in seeking out influencers that would suit their products and can be used to market their products.

Video content is key

Social media trend is nowadays clearly in favor of video content, and especially shorter-form of videos. In recent times, we have seen platforms like TikTok come up solely as a platform for short-form video content. Similarly, platforms like Facebook and Instagram have also brought in features that cater to this form of video content.

It is therefore necessary for merchants to actively look for influencers who create such video content to reach out to a wider audience.

Partner/collaborate with influencers

In the past, brands would partner with celebrities and athletes to produce a special range of products. In particular, these unique ranges of products would sell well with the followers of that celebrity. This trend has also extended to social media influencers, where brands are tapping into them to create products that appeal to their fans.

Therefore, partnering or collaborating with an influencer to create a special range of products, can yield great returns.

In conclusion, it can easily be said that influencer marketing is only going to grow. It provides a cost-effective and fairly organic way of reaching out to audiences. This is especially true for brands that create products in more niche categories. Merchants should seriously be looking at and considering influencer marketing.

Categories
Blog Posts GoAffPro

GoAffPro Marketplace for Merchants & Affiliates

While starting an affiliate program is simple, recruiting affiliates into the program can, more often than not, prove to be a challenge. Getting affiliates to join the program, especially for newer stores, can become a real difficulty for merchants who are just starting out with affiliate marketing.

GoAffPro has introduced the Marketplace option to help merchants tackle this issue. The marketplace is a curated directory of affiliate programs that are run by merchants using the GoAffPro platform.

Marketplace for merchants

Merchants who use GoAffPro can go to the marketplace tab within the app and set up their store’s marketplace listing. They can upload their store’s logo and icon, as well as set up their store’s category and description. There is also an option for geo-restriction, where merchants can choose to allow affiliates from certain countries to apply for their program.

After setting up their listing, they can then enable the marketplace listing, after which their store’s affiliate program will get displayed in the marketplace’s directory. This option allows merchants who are looking to recruit more affiliates into their program, or for merchants who are struggling to find any affiliates, an easy way to get discovered.

Marketplace for affiliates

The marketplace also offers a great opportunity for affiliates or for people who are looking to become affiliates. Affiliates can register on the GoAffPro website and get access to all the stores in the marketplace directory.

Affiliates, after signing up, are provided with an easy to use dashboard. In this dashboard, affiliates can browse the stores in the marketplace and view their details. Affiliates do have the option to join multiple affiliate programs. The dashboard also provides affiliates with information such as their referral sales, the traffic from their referral, and payouts.

While all of this information will be present in much more detail in the individual store portals, the marketplace dashboard gives affiliates a single location to view all essential details.

In conclusion, the marketplace option provides an easy and convenient way for merchants to get discovered by affiliates, making the task of recruiting affiliates easier. For affiliates, it gives a vast directory of stores that they can join. The marketplace option is free for both affiliates and merchants to use.

Categories
Blog Posts

Top 5 Tips on Managing Affiliates

When operating an affiliate program, one of the key challenges can be handling the affiliates in the system. Effective management of affiliates may result in better performance of the system.

Affiliates are a big part of the overall affiliate marketing cycle, and it is very important to direct and handle them properly to get the most out of your system.

Here we take a look at some tips for effectively managing affiliates in your program:

Recruiting good quality affiliates

Having high-quality affiliates in your network is key to the success of your affiliate program. The goal here should be to concentrate on the quality of the affiliates rather than the quantity.

Furthermore, the recruitment of affiliates who create content for promotions is also going to be beneficial for sales. The content that affiliates create can range from writing blog reviews to making and posting videos on social media platforms. It is especially true for influencers who create content to appeal to their audiences.

Use different ways of getting affiliates

You can also get existing affiliates to recruit sub-affiliates under them by offering them with incentives such as a small commission on every sale that their sub-affiliates bring.

Sometimes, instead of investing money into partner networks to employ affiliates, it’s always easier to hire them on your own. Although the recruiting of affiliates may be difficult at first, it is often a wiser option.

Making signing up easier on the portal

While recruiting affiliates you also need to make sure that the affiliate portal has an easy to navigate interface, should include information such as what needs to be done by an affiliate, how the program works and how much commission will an affiliate earn on referral sales.

The signup or the create-account page should also be kept very simple, and should only have fields that are necessary to fill up. It is to make the signup process as quick as possible. All the other profile fields can be included in the affiliate account’s dashboard for them to fill up later on.

Sending sample products

Merchants can provide these affiliate/influencers with a sample or promotional product, which will allow them to create content to promote it. This promotion can be either in the form of a review or a tutorial on its application.

For example, a store selling beauty products can send a sample product to its affiliates or influencers, so that they can review it, either through a video review or a blog post.

Educating affiliates regarding the products

It is important to educate the affiliates that register for your program. It is crucial to provide them with the required resources to better understand the product they are promoting.

Keeping the affiliate informed about the product would enable them to develop successful promotions. It involves presenting the necessary product details and specifications and highlighting the features that you want customers to know about.

Use data to help improve performance

Analytical data from the system may be used to assess the performance of the affiliate. Affiliates may be provided with guidance so that they can improve their promotional activities.

Affiliates can also be provided with insights into their performance by providing the data they need to analyze themselves in their account dashboard. It is also important to have an open line of communication with affiliates so that they can easily approach you in case of questions or queries.

Categories
Blog Posts

Tips on Managing Different Types of Affiliates

When you run an affiliate program, the common thing to notice is the different types of affiliates that are present in your program. To improve the efficiency and performance of your affiliate program, you need to look at the types of affiliates you have and information about them. 

Here we look at some tips on managing different types of affiliates that are present in an affiliate program:

Identify different types of affiliates

When affiliates register with your affiliate program, you should check upon the information, they have provided on their profiles. It’s necessary to analyze which platform the affiliate uses for promotions. For example, some affiliates may be promoting your products on their blogs, while others may be using social media. 

Information such as location, the medium used for promotions and the type of content they produce is an essential part of the identification of different types of affiliates. Then you can use these details to set different commission rates and make the appropriate changes to how the affiliate program works. Also, for influencers, the social media platform they use for promotions, the content they produce and the number of followers they have are some of the metrics that are important to note. 

Have different commission rates for them

Once you have reviewed the information that your affiliates have provided, you can set the commission rate for them accordingly. Depending on the type of affiliate, the platform used by the affiliate  and the reach of the affiliate, the commission may be determined accordingly. 

For affiliates with a higher reach, i.e. more followers, the commission rate can be set higher to encourage the affiliate to potentially attract more customers. Whereas, in the case of affiliates, who are beginners or are just starting can have a lower rate of a commission set for them. However, it is important to note that, as an affiliate grows, you should be flexible enough to revise commission rates. 

Customize the affiliate program 

A great way to save time in setting up different commission rates for different types of affiliates can be by creating multiple signup pages for your affiliate portal. These sign-up pages can also be set in such a way that a specific commission rate is set for the affiliate that registers through a specific sign-up page. Multiple sign-up pages can be created to be shared on different platforms, which would help to a large extent to filter out affiliates, based on the platforms they use for promotions. 

Other than this, a great way to get more affiliates into your program is to set up a multi-level affiliate network in which existing affiliates can recruit newer affiliates. The existing affiliate shall be paid a percentage commission on any sale made by the affiliate under them. This not only gives them a financial incentive to recruit more affiliates but also encourages them to manage their affiliates by encouraging them to make more sales. 

GoAffPro provides merchants with easy access to affiliate information. You can set different commission rates for each affiliate and customize the affiliate portal by setting up multiple signup pages. You also have the option to have a multi-level affiliate network of up to 20 levels. 

Categories
Blog Posts

5 Tips on Managing Affiliates

While it can be easy to start an affiliate program and recruit affiliates, good management of affiliates is key to an affiliate program’s success. This includes providing affiliates with proper guidance and knowledge about the brand and products.

Here we look at some tips for merchants on managing affiliates:

Evaluate Affiliates

While it may sound good to get more affiliates into your program, it’s very important to check who you are letting into your program. Therefore, determining potential affiliates by analyzing things like their online presence, their followers and the content they create is necessary for a merchant. 

By analyzing, their presence on social media and the content they produce, merchants can then determine whether the affiliate is good to associate with their brand.

Guide Affiliates 

Giving affiliates simple advice will go a long way to get more sales. Guiding new affiliates on how to carry out promotions will help them bring in more sales, quickly. Informing affiliates about the products in the store will help affiliates develop appropriate content for promotions, describing their features in detail. 

This also prevents affiliates from advertising products unfairly, where they may exaggerate a product’s features or benefits. 

Provides Insights to Affiliates

A great way of improving an affiliate’s performance is to give them feedback and insight on their activity. By supplying them with data showing indicators such as the device or operating system used by customers to visit the store, the origin from where the customer is gets directed to the store, etc. 

Such type of data can be very useful for affiliates, who can then use it to improve their performance by modifying their promotions and content to better suit customers. 

Inform Affiliates of the Target Audience

This is an extension of the aforementioned point, where the merchant needs to inform the affiliate about the target audience. It helps affiliates to create promotional content, which is better suited to the target market. 

By providing affiliates with the information about the audience that the merchant wants to reach, the affiliate’s energy and resources are more properly utilized.