Running an affiliate program can have various challenges. One of these challenges is protecting your program against fraud. For doing this, merchants need to take several safeguarding measures. These measures can have their downsides, as they can include additional work that needs to be done manually.
Here we take a look at some of the measures that merchants can take to protect their programs against fraud or misuse:
Merchants can disable automatic approval of affiliates into their program and should opt for manually approving/rejecting their accounts. The affiliate accounts need to be vetted before they are approved.
For this, merchants can add extra fields to the signup page, to ask for additional information from the affiliates. Affiliates can then be approved/rejected based on this information.
Coupon Code Usage Limits
To prevent misuse of coupon codes, merchants can set up usage limits. While not preventing misuse, these limits do help in reducing them. Limits such as one use per customer or the total number of times the code can be used are some of the usage limits which can be set.
Furthermore, options such as minimum order value, and limiting the coupon usage to certain products can help in this regard as well.
Merchants can take various steps to ensure that affiliates in their program, don’t misuse it. An important measure to take here is to disable commission on self purchases by affiliates.
Other options such as giving commission only if affiliates refer new customers, etc. can also be used. Stricter commission settings can be accompanied by higher commission rates for successful referrals, to encourage more affiliates to join.
GoAffPro provides merchants with various tools to prevent fraud and misuse. Merchants can disable automatic approval and manually approve/reject affiliates, set up usage limits for coupon codes, and set up options such as disabling commission on self-referrals for affiliates. These measures allow merchants to safeguard and protect their affiliate programs. Check out the app: GoAffPro
GoAffPro provides affiliates with various tools to help them in their promotions. Every affiliate gets their own account dashboard when they register for a store’s affiliate program.
Affiliates can view various statistics regarding their referrals, access their referral link or coupon code, and set up their payment method, all from within the account dashboard.
Here are some tips for affiliates who are part of programs powered by GoAffPro:
Affiliates can view their referral details straight from the Home tab of the dashboard. The referral details include both the referral link and the referral coupon code (if provided by the merchant).
There are also options for direct sharing of the referral link on social media platforms such as Facebook, Twitter, etc. Affiliates can also use the product link generator tool in the Marketing Tools tab to generate trackable product links to share in their promotions.
In addition to the referral details, affiliates can also view the summary table. The summary table displays statistics such as number of referrals, number of orders, conversion percentage, sales, and earnings.
Affiliates can also view order details and various other widgets like the leaderboard widget or the traffic source widget. Merchants can enable these widgets from their end.
Affiliates also get the option to enter their profile details from the Settings tab. It is also the tab where affiliates will be selecting their preferred mode of payment and setting up their payment details.
Affiliates can view their payment summary from the Payments tab. There, they can view the amount that has been paid, that is yet to be paid, and further details regarding previous payments.
If the merchant has enabled it, affiliates can also customize their referral link and referral coupon code. The referral code, which is the unique code present at the end of the referral link, can be edited from the referral code section in the Settings tab. The referral coupon code can be set from the Home tab.
Other than this, affiliates can also view media files such as promotional kits, banners or product images for promotions, etc. from the media assets section in the Marketing Tools tab. The merchant can upload these files from their end.
GoAffPro provides merchants with their own affiliate portal for their program. The portal also provides the option for affiliates to signup and log in to their accounts. Affiliates are provided with an easy-to-use dashboard, which is highly customizable, with widgets and new tabs. Check out the app: GoAffPro
A good relationship between the merchant and the affiliate is essential for an affiliate program to succeed. Merchants need to maintain a healthy and functioning relationship with the affiliates in their program. Merchants being on good terms with affiliates also increases their loyalty and trust.
There are various steps merchants can take to build a healthy relationship with their affiliates. Here we take a look at some of the steps merchants can take to do this:
Timely & regular payments
Payments play a significant role in how affiliates feel about a program. It is, therefore, crucial that merchants pay affiliates regularly and on time. The biggest issue that affiliates highlight regarding programs is the payments.
Merchants should establish a plan for regular and timely payments to affiliates. This alone boosts the confidence that affiliates have regarding a program.
Clear and open communication
Merchants must keep an open line of communication with the affiliate of their program. Affiliates should be able to approach the merchant in case of any issues or help.
Merchants, from their end, can use this to send information to affiliates informing them regarding changes to the store or upcoming events. Affiliates can use this to clarify any issues with the promotions or inquire regarding a product.
Provide instructions & resources
Informing affiliates regarding their job and what the merchant expects them to do is necessary. Affiliates should have a clear understanding of what and how they need to promote. It is, therefore, important to provide instructions to the affiliate.
Furthermore, merchants can provide resources, such as promotional images, banners, or even sample products to affiliates, so that they can produce high-quality content according to it.
GoAffPro provides merchants with various options on managing affiliates effectively and building a stronger merchant-affiliate relationship. Merchants have the option to set up payment terms for regular payments. There is also an option to send emails to affiliates, broadcast a message to either all or individual affiliates and to upload creative media files for affiliates to use. Check out the app: GoAffPro
Affiliate Portal is integral to a merchant’s affiliate program. It is where affiliates register for the affiliate program and log in to access their account dashboard. The affiliate portal should be customized and tailored to look as per the merchant’s requirement.
GoAffPro provides merchants with extensive customization options to merchants for customizing their affiliate portals. This involves customization of the portal’s landing page, signup page, and affiliate account dashboard.
Here we take a look at some customization features provided by the GoAffPro app:
The landing page is the home page of the affiliate portal. It consists of all the information regarding the affiliate portal and how it works. Merchants should use this page to inform people about their affiliate program by highlighting information, such as the commission rate or what they want the affiliates to do.
GoAffPro provides extensive customization options for the landing page. Merchants can select their own banner for the page and edit texts on the page. They can also edit the footer section of the portal. There is also an option to add elements using custom HTML.
The signup page is the place where affiliates register for the affiliate program. It is where merchants need to set up the fields to ask for information from their affiliates. The signup page ideally should be kept small to allow for a quick registration.
GoAffPro provides merchants with three distinct styles of signup pages. These include the simple style which only displays the form, the classic style that can be used to add program details, and the modern style that allows the addition of a background image. Additionally, merchants can add or remove signup fields as well as create new ones.
The affiliate account dashboard is where accounts access their referral information, set up their profile, and see their pending payments. The affiliate dashboard needs to have the flexibility to be both simple as well as provide advanced information to affiliates regarding their referrals.
GoAffPro provides merchants with various options to customize the affiliate dashboards. Merchants can enable tabs such as Advanced Analytics to show statistics to affiliates and even create new dashboard tabs. There is also an option to add widgets to the affiliate dashboard that can display affiliates the order details, customer information, leaderboard, traffic, and more.
There are plenty of other options for merchants to customize the affiliate portal. These include setting up the brand primary color, brand font choosing the dashboard colors, setting up the portal’s language, editing the legal or other pages present in the footer.
Merchants can also edit any text present in the affiliate dashboard using the Edit Translations option. There is also the option to add custom code to the affiliate portal and set up the Facebook Messenger widget for the affiliate portal to allow for easier communication with affiliates.
GoAffPro provides merchants with various options to customize the affiliate portal. This includes customizing the landing page, signup page, and affiliate dashboard. With such options, merchants can tailor the affiliate portal as per their needs. Check out the app: GoAffPro
Many merchants look to set up commission tiers for their affiliate programs. They look for an option to set up a system where the commission rate for affiliates can change automatically as per the commission tiers.
GoAffPro provides merchants with an easy way of setting up a tiered commission system for their affiliate program. For setting this up, they can use the commission booster option.
Here we take a look at how merchants can set up a tiered commission system using the commission booster option in the GoAffPro app:
Enabling the commission booster option:
The Commission Booster option can only be used after merchants enable the Targets and Bonuses option in the Settings > Extras section (in the GoAffPro app).
After this, they can open the Targets tab and go to the Commission Booster section, to configure a booster from there.
Commission booster settings:
Here, merchants have different parameters for the booster to apply on, such as revenue, sales commission, network commission, total commission, number of orders, and new customer orders. There is also the option to choose the time period for the booster, with options such as current month or week, last 30, 60, or 90 days, last 1 year, and all time.
After this, the option to set the minimum value is given, where the minimum value for the booster to be achieved (as per the parameter). Finally, the boost percentage can be set up, which will be boosting the existing commission of the affiliate (when they become eligible for the boost).
Here we take a look at an example:
If a merchant wants to set up a three-tier commission system, where the commission rate is 10% for the first 15 orders, then the commission will become 15% for the 16-50 orders, and finally, the commission will become 20% when the affiliate crosses 50 orders.
To set up tier one:
For the first tier. merchants can simply set up the default commission to 10%. (The booster will be set only for the second and third tiers).
To set up tiers two and three:
For both the second and third tiers, the “apply on” parameter will be set to the Number of Orders, the time period will be set as All time.
For the second-tier, the minimum value will be set to 16, and the boost percentage will be set as 50%. This will boost the existing commission to 15% (50% of 10 = 5, and final commission after boost = 10+5 = 15%).
Similarly, for the third-tier, the minimum value will be set as 51 and the boost percentage will be set as 50%. This will boost the existing commission to 20% (50% of 10 = 5, and final commission after boosts = 10+5+5 = 20%).
Therefore, as per the above system, affiliates will earn a commission of 10% for the first 15 referral orders, after this, their commission will get boosted to 15% till the 50th order (by the second-tier booster) and finally, the commission will get boosted to 20% (by the third-tier booster) for any orders after that (from the 51st order).
GoAffPro provides merchants with the option to set up a tiered commissions system for their affiliate program. Check out the app: GoAffPro
Many merchants who are thinking about starting affiliate programs for their store, as well as people who are interested in becoming affiliates, are always wondering how affiliate commissions work and how are they set up?
While starting an affiliate program for a merchant and joining an affiliate program for an affiliate can be easy, it is important to understand how the affiliate commissions work, as it is an essential part of the affiliate program. In the case of the merchant, there is also the added responsibility to set up and manage commission rates for their affiliate program.
Here we take a look at how the affiliate commissions work and all the details that relate to it:
How Affiliate Commission Works
Affiliates earn a commission if the customer either uses their referral link or the coupon code that encourages customers to visit the merchant’s store and purchase. There are now different types of affiliate marketing models where affiliates can pay for the number of visits that take place using their referral or the number of sales that customers place using their referral.
These commissions are credited to the affiliate after the sale or visit is made. The commission then adds for each subsequent referral, and the merchants then pay the affiliate based on the payment terms for the program. In other words, the merchant pays the affiliate for bringing customers to his store.
Setting the Commission Rate
Now, the setting up of the commission is an important part of running an affiliate program, merchants need to maintain competitive rates to compete with the competition. There are different types of commissions that merchants can set up for their affiliate program.
In the case of GoAffPro, a merchant has various options to set up different types of commission.
Default Commission: it is the Commission which, by default, applies to all affiliates and products in the store. This provides a single go-to option to merchants if they want to have a single commission rate set for everyone in the program.
Product Commission: Here, a merchant can set different commission rates for different products in the store, allowing more versatility for merchants who can, for instance, adjust the commission rate for a product that they want affiliates to promote more by setting a higher commission rate for it. This can also be used for setting a different commission rate for a particular affiliate by selecting an affiliate and setting the commission rate to be applied to all products for that particular affiliate.
Collection Commission: This can be used to set a commission rate for a specific range or category of products. If, for example, the merchant has accessories for the product, but wants to have a lower commission rate for them, as the accessories margins are already less, thus, this type of commission can be used where a single commission rate can be set for the entire collection or category of products.
Fixed Commission: This type of commission is also referred to as royalty, which can be for an affiliate to receive a fixed commission for the sale of a product, irrespective of which affiliate refers to the sale. Thus, in addition to the affiliate which referred to the sale receiving the commission, the affiliate which is appointed to the fixed commission for the product will also receive the commission. A good example of the use case of a fixed commission can be graphic design or a t-shirt made by a designer, who can then earn royalties using a fixed commission for each t-shirt with its design that is sold.
There is also the Commission Modifier option, which allows further customization of how commission rates can be set for the program, by using the Commission Modifier function, merchants can set different commission rates for the first-time customers, for customers in a particular country or products with a common name. These options can be used to make it very easy to handle different types of commissions for different products.
In conclusion, it is important to note that the timely payment of the affiliate commission is quite important for merchants as it establishes a good merchant-affiliate relationship and improves the loyalty of the affiliate. Also by offering rewards such as commission boosters as a bonus for good results will go a long way in making an affiliate program run smoothly.
Checkout all of these options and take your affiliate program to the next level by using these commission customization option in the GoAffPro app.