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4 Ways to Increase Affiliate Sales

Affiliate Marketing is a great way for an e-commerce business to increase its sales without spending too much money on marketing. It provides a win-win situation for both the merchant and the affiliate. The merchant benefits from an increase in sale and the affiliate earn commissions on the sales that are made using his/her referral.

Here we look at 4 ways that you can use to increase your affiliate sales.

Table of Contents

  1. Build Trust with Customers
  2. Use Discount Coupons
  3. Relationship with your Affiliates
  4. Reward Affiliates with Bonuses

1. Build Trust with Customers

Before a customer purchases from your store, they need to be able to trust you. Building credibility and trust with your customers is a vital part of increasing your sales. A problem commonly faced by smaller businesses and startups is the lack of customer confidence in their store and products.

Build Trust with Customers

By using affiliates, who already have a large number of followers to promote your store and products also helps in building up customer confidence in your brand. Customer support also plays a big role here, good customer service will build your brand identity as reliable and trustworthy.‌

2. Use Discount Coupons

Coupons work best in highly competitive markets, it lets customers buy products from you through a discount. Discount coupons are a great way of getting new customers. Using affiliates to share coupon codes is quite a common practice, nowadays a lot off social media influencers provide a coupon code when they promote a brand or product. Coupon codes provides potential customers with an incentive to try out products from your store at a discounted price.

Coupons use is increasing worldwide

It is a great way of bringing over new customers, who may be apprehensive to buy products on your store at a full price, so coupon codes provide them an incentive to buy products on your store at a discounted price. ‌

3. Relationship with your Affiliates

The relationship you have with your affiliates is very important to run a successful affiliate program. It is the affiliate’s work to promote the products on your store and in return they earn commissions on every sale that is made using their referral. It is vital to communicate with your affiliates.

Build a healthy relationship with your affiliates

Explaining your affiliates about the program you run and sending them media files, product descriptions will naturally help them with the promotion. It is also important to provide feedback to affiliates on their performance as an affiliate. In addition to this, you can do your part by setting the affiliate commission rates generously.‌

4. Reward Affiliates With Bonuses

Affiliates earn commissions when a customer makes a purchase using the referral link assigned to them. To increase your affiliate sales, you can set up targets for your affiliates. These targets can be set either for the number of sales or the sale value. When an affiliate achieves that target, you can reward him/her with a commission bonus.

Rewarding your affiliates can drive up sales

Rewarding your affiliates for their work is a useful strategy that can lead to an increase in affiliate sales. Your affiliates will naturally be more meticulous in their promotions of your products when they are provided with additional financial incentives. This also leads to a better merchant-affiliate relationship.‌

Conclusion

Affiliate marketing when done right is great for businesses. It can rapidly drive up your sales and increase customer confidence in your brand. Businesses can benefit greatly by maintaining a healthy relationship with their affiliates.

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4 Easy Ways to Recruit Affiliates

Setting up an affiliate program for your store has become very easy with apps such as GoAffPro. The main objective of an affiliate program is the promotion of your products and store by your affiliates.

However, as many merchants may know, it isnt an easy task to get people to enroll into your affiliate program. To help you out, here we provide you with 4 methods you can use to recruit more affiliates.‌

4 Easy Ways You Can Use to Recruit Affiliates

Table of Contents

  1. Use Social Media Platforms
  2. Provide Footer or Header links in your store
  3. Use Post Checkout Popups
  4. Use Existing Affiliates to Recruit New Affiliates

1. Use Social Media Platforms

Social media platforms are a great place to promote your affiliate program, you can make use of your business’s Facebook page or Twitter handle to spread the word about your affiliate program. You can also use your own individual profile to promote your affiliate program with your friends and family.

By using social media, you can reach a large number of people.

You can use these platforms to put out posts, that promote your affiliate program and ask people to join in. Using different platforms helps you reaching a wider audience.‌

You can provide a link to your affiliate registration page in your store’s header or footer section. The best place to show that you have an affiliate program is your own store. People who are exploring your store can then be given a direct message about your program.

E-commerce giants such as Amazon and eBay provide affiliate registration links in their footer section.

Affiliate marketing has been seen as one of the factors for increasing the sales of online businesses, around 30% of the sale is brought in, by using affiliate marketing.‌

3. Use Post Checkout Popups

Use post checkout popups to inform your customers about your affiliate program. Unlike other ways of reaching out to people, showing a popup to your customers after they have checked out, is a great way to get their attention towards your affiliate program.

You can use the GoAffPro app’s Post Checkout Popup feature, to automatically show your customers a popup when they checkout. GoAffPro also provides you with the option to customize the popup with different popup styles. Visit https://goaffpro.com for more information.

4. Use Existing Affiliates to Recruit New Affiliates

A great way of finding new affiliates is by using your existing affiliates to promote your affiliate program and recruit newer affiliates. You can do this by providing incentives to your existing affiliates, where they can earn rewards for bringing in new affiliates to the program.

You can also make use of multi-level network where you can set up different levels of affiliates, with a different rate of commission for each level. The existing affiliates can then recruit sub-affiliates under them. The multi-level network incentives the parent affiliate by giving a percentage of commission from any sale that the sub-affiliate makes. ‌

The GoAffPro app provides its customers with the feature to set up a multi level network of affiliates.

Conclusion

Even though recruiting affiliates may look like a daunting task, it really is quite easy. If you use the tools we listed above, you can easily spread the word about your affiliate program and generate interest in your program.

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5 Benefits of Affiliate Marketing

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing where a business rewards its affiliates for each visitor or sale that is brought by the affiliate’s marketing efforts.

It is beneficial to both the merchant and affiliates as affiliate marketing is based on a revenue-sharing model, for merchants this is a low-risk way of promoting their products and for affiliates, it offers a great opportunity as they can promote products and for every sale or visit that takes place through their promotion they can earn rewards such as commissions.‌

5 BENEFITS THAT AFFILIATE MARKETING PROVIDES

Table of Contents

  1. Enables you to reach out to a wider audience
  2. Increases customer confidence in your products
  3. Cheaper than traditional marketing
  4. Turns visitors into customers
  5. Provides a better return on investment (ROI)

1. Enables you to reach out to a wider audience

Affiliates can help you reach out to a wider audience since many affiliates already have an established base of followers, your products get directly marketed to their follower base. It is one of the best ways of marketing for smaller companies, although even bigger companies like eBay and Amazon use affiliate marketing to promote their products.

Affiliate marketing also helps you in reaching a large number of people by the use of social media platforms such as Instagram or YouTube.‌

2. Increases customer confidence in your products

A major problem faced by new businesses is that customers are not ready to spend money on a new store or try a new product. When affiliates, who have credibility among their followers, promote your product, this helps in building up customer confidence for your products and store.

Affiliate recommendations play a huge part in getting newer customers to trust new businesses and products.‌

3. Cheaper than traditional marketing

Affiliate marketing is a low-cost form of marketing. Traditional marketing methods such as billboards, banners, pay-per-click ads are expensive and become difficult to sustain especially for smaller businesses.

Affiliate marketing is practically free to set up and you only pay affiliates when you see results, such as sales of your products.‌

4. Turns visitors into customers

The more affiliates you have, the better chance you will have of converting visitors into customers. The higher number of visitors that visit your store using referral links of affiliates, would also translate into more chances of those visitors making a purchase.

This increase in visitors also translates into a higher number of organic traffic, as a result, more people will be searching for your products and navigate pages of your website‌

5. Provides a better return on investment (ROI)

Affiliate marketing provides the best return on investment compared to any other form of marketing as you only pay once a sale has been made. Affiliate marketing programs are easy to track and manage.

It helps in rapidly scaling your business and sales, without putting out a lot of money into marketing.

Conclusion

Affiliate marketing has become a great way for merchants to get their products out to customers in a much more cheaper and efficient way, it also helps you reach a wider audience. It also increases customer confidence in your products. This translates into better sales.

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Affiliate Marketing: Using Social Media

Social Media plays a big role in marketing these days. For a business to reach out to more people, social media platforms serve as the perfect place. In affiliate marketing, social media can be a very useful tool. It can be used to get more people to enroll in your affiliate program.

Even affiliates make use of these platforms to make promotions. It has become quite common to see influencers recommending or promoting a product. Therefore, social media has not only made it easier for merchants to grow their business and get more people to signup for their affiliate program but also for affiliates or influencers who use social media to make promotions.‌

There are plenty of social media platforms that can be used for promotions and reaching out. These include Facebook, Instagram, YouTube, etc.‌

Here we look at some social media tips for merchants

Have a plan for your promotions

To have a successful social media promotional campaign, it is important to have a plan. By setting up an objective that is practical and timely, a strategy can be formalized. Before setting up a plan it is also important to research the market.‌

Questions such as which creative media to use or timing your posts so several people can see it can be answered by looking analytics and doing your research. You can also take inspiration from other successful promotional campaigns and base your strategy accordingly. ‌

Using the correct platform to promote

It is important to know which social media platform suits your business better, as there are plenty of social media platforms that can be used for promotions.

Platforms such as Instagram and Facebook rely on visual content, so using pictures or short videos can be great for promotions on these platforms. YouTube, which is a video hosting platform, can also be great for educating audiences about products and your store. Other platforms such as LinkedIn can be used to connect with professionals. ‌

Communicate with your audience

One of the most important things about promotions on social media platforms is that it provides a great medium for customers and businesses to connect. Connecting with customers is important since it helps people understand your products and business better. This also builds customer loyalty towards your brand.

These platforms also provide you with a great way of addressing customer support requests and problems. Customers can reach out to you using these social media platforms. It is good practice to embed social media icons on your website, so customers can easily connect with you.‌

Using proper creative media for every platform

Since there are a lot of platforms that can be used for promotions, it is also important to know that if a promotion works well on one platform, it isn’t a guarantee that it will work on other platforms. The reason for this is that all of these platforms are quite distinct from each other. ‌

A platform like Twitter relies on the short texts and hashtags, whereas Instagram relies on visual media such as a picture or a short video. It is therefore important to plan out a promotional strategy that will work out best for each platform.

For example, many platforms have their own standard for picture dimensions. So if you are using a picture say for promotion on Instagram, that picture might not be suitable for posting on Facebook or Twitter since it would not sit well with the UI of the platform. In the case of YouTube, it is important to upload clear and timely paced videos. Also by embedding the video on your website can be a great help for customers.‌

Merchants can make this process easier for the affiliates in their program by providing them with creative media. It makes it easier for affiliates, who can use this media to directly get working on their promotional activities.‌

Conclusion

Being focused and consistent is the key to success for social media promotions. It takes time and effort to build your brand following. Social media is a great cost effective-way of promotions. It can also help in affiliate marketing by building up your affiliate program by bringing in more people to signup.

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Multi-level Affiliate Network

Affiliate Marketing is a great way of boosting your sales and reaching out to more customers. It is based on this simple revenue sharing model where both the affiliate and the merchant are benefited. The merchant gets more sales, while affiliates earn a commission on each sale they bring in.

Usually, an affiliate marketing program comprises of a simple structure where affiliates come under the management of the merchant. However, there are multi-level affiliate programs as well, where a different level of affiliates is present in a single network. In this type of affiliate network, each level has its rate of commission depending upon the hierarchy. ‌

Since affiliate marketing is based on “pay for performance” model, therefore, merchants only pay their affiliates when they see sales being brought in by them. This means that affiliate marketing is a low risk and cost-effective way of marketing. This is also a great way of expanding an affiliate program since existing affiliates will work to recruit new ones.

Multi-level Affiliate Network

Multi-level Affiliate Network

In a multi-level affiliate network, a merchant enables its existing affiliates to recruit sub-affiliates into the affiliate program. When a sale takes place where the referral of the sub-affiliate is used, in addition to the commission earned by the sub-affiliate, the parent affiliate (who recruited the sub-affiliate) will also receive a commission on the sale. ‌

This commission on a sale made using the referral of the sub-affiliate becomes an incentive for existing affiliates to recruit sub-affiliates and build their network. It is important to remember that the merchant still manages the whole program, so the merchant can choose the number of levels of affiliates in a network and the commission rates for each level.‌

How does GoAffPro help merchants with setting up their multi-level affiliate network?

GoAffPro makes it very easy for merchants to set up a multi-level network. By enabling the Multi-level Marketing option, affiliates can then recruit sub-affiliates.

Merchants can easily view the affiliate network that is currently operating. The network or Geneology option provides merchants with the option to view the affiliates and the sub-affiliate that have been recruited by them.

This makes it easier for merchants to manage their affiliate network. ‌

Setting up a number of levels for the network and the commission for each level

In a multi-level marketing network, it is important to set up the number of levels in the network and the commission for each level. GoAffPro gives merchants an easy-to-use method to set up the number of level in the affiliate network and the commission for each level.

Number of Levels and Commission per level

There is also an example of the network provided on the right, which shows how the commission works for the multi-level network. ‌

For Example:

Here we have set up a 2 level multi-level network, where the commission for Level 1 is 20% and for Level 2 is 10%. In this network, there will be three affiliates. The Parent affiliate who recruited a sub-affiliate and the sub-affiliate who recruited another second-tier sub-affiliate. Therefore when a sale takes place using the referral of the second-tier sub-affiliate, all the affiliates up the network earn a commission on the sale.

Level Affiliate Network

Test your multi-level network using Playground

GoAffPro offers merchants with a great tool called Playground, which allows merchants to get familiar with the multi-level network with the parameters they have set up. This is a great tool for learning and testing how a multi-level network would operate.‌

Here the merchant can choose the number of partners in the network chain. There is also an option to choose which affiliate’s referral was used in the sale. The commission calculation can be made using two different methods which are simple or dynamic. There is also a field for commission for the sale. In the simple calculation method of commission, there is also an option to choose the order amount value.

Playground

Once all the fields have been filled, the playground will generate a network with a commission breakdown for each level. This helps the merchant in how the commission flow will work in a multiple network of affiliates.

The Number of Levels and Commission per level parameters can be changed using the previous section to see how they will work in the playground.‌

Choose the commission calculation method of your choice

GoAffPro offers two different commission calculation method for the multi-level network:‌

  1. Simple
  2. Dynamic

The merchant can choose from either of these calculation methods for their affiliate network. There is also an option, where the merchant can choose to apply the level commission even when the sale commission is nil.

Level Commission Calculation Method

Simple Commission Calculation

In the simple commission calculation, the parent affiliate (who recruited the sub-affiliate) will earn the rate of commission that is applied to the order value. ‌

So for an order value of $1000, with a 20% commission rate kept for the level of the parent affiliate. The parent affiliate will earn 20% of the $1000 order value, which is $200.

Simple Commission Calculation

Dynamic Commission Calculation

In dynamic commission calculation, the parent affiliate (who recruited the sub-affiliate) will earn a rate of commission that is applied to the sub-affiliate’s sale commission.‌

Here the sub-affiliate’s commission is $100 on the sale that was made using his/her referral. Therefore the parent affiliate will earn a 20% commission on the sub-affiliate’s $100 sale commission which is $20.

Dynamic Commission Calculation

If an affiliate higher up in the hierarchy earns a commission on their referral, then any affiliate below them will not receive any commission.‌

For Example:

Here a sale was made using the referral of Partner B, therefore Partner A (who recruited Partner B) will receive a commission but Partner C (who was recruited by Partner B) will not earn any commission.

GoAffPro also offers the option to show the affiliate who’s referral is being used to create a new affiliate account.

Showing Sponsor

Conclusion

A multi-level affiliate network is a great way for expanding one’s affiliate program. It incentivizes existing affiliates to recruit new affiliates into the program. This means, that with more affiliates working to promote your products, the higher the number of sales you will see for your business.

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Getting Started with your Affiliate Program

Affiliate marketing is a great way of increasing sales by getting affiliates to promote your products. Since it is performance-based marketing, you only pay when you see actual results such as an increase in sales or revenue. It is based on a revenue-sharing model where both the merchant and the affiliate get benefited.

Setting up an affiliate program can seem like a daunting task, with things such as recruiting affiliates, setting the commission rates and making timely payouts. With so many tasks, an affiliate program can be very time-consuming.‌

Here we look at the steps that you can take to set up your affiliate program fast and easily.

Table of Contents

  1. Choosing an affiliate marketing service
  2. Recruiting affiliates in your program
  3. Setting up of commission rates
  4. Using additional features to boost sales
  5. Making timely payments to affiliates

1. Choosing an affiliate marketing service

It is very important to make the right choice when choosing an affiliate marketing service. The service should consist of all the features that would make it easy for you to manage the affiliate program. It is also important to look for a service that offers a good amount of customization options and provides decent support in times of need.

GoAffPro is a great affiliate marketing app, it offers a high level of customization and provides an easy-to-use UI for users.

2. Recruiting affiliates in your program

After setting up an affiliate program, the next step is to recruit affiliates into your program. This can be done by promoting your affiliate program on social media, highlighting the benefits of becoming an affiliate. This can also be done within the store by providing a header and footer link in your store. Another great way of promoting your affiliate program is by using post-checkout popups.

GoAffPro provides you with the option to set up and customize your affiliate landing and signup page. It also provides additional options such as accepting or rejecting affiliate registrations.

3. Setting up of commission rates

The next step is setting up commissions rates for your affiliate program. You need to set up the rate of commission that an affiliate will earn when a sale takes place using an affiliate’s referral. Setting a suitable commission rate is very important, if the commission rate is too low then it will not provide the affiliates with a financial incentive to do promotions and if the commission rate is too high then it will eat into profits.

GoAffPro provides an extensive set of options for setting up commission rates in an affiliate program. You can set up a default commission rate for all affiliates and products or set up different commission rates for different products or affiliates. In addition to this, the app also offers the functionality to set up collection and fixed type commissions for affiliates.

4. Using additional features to boost sales

Simply setting up an affiliate program is not enough, to take your affiliate program to the next level it is important to clearly understand features and make use of them. Using coupon-based commissions, setting up targets for affiliates or using a multi-level affiliate program can boost sales.

GoAffPro provides you with the option to set up coupon-based commissions, targets of affiliates, making customer-affiliate connections and enabling the multi-level affiliate program. These features can be easily used in the GoAffPro admin panel.

5. Making timely payouts to affiliates

Making payments is an important part of an affiliate marketing process. Affiliates do promotions, in return for commissions. It is therefore very important to maintain a healthy relationship with the affiliates in your program. By making regular and timely payments to affiliates, it improves both the loyalty and confidence of affiliates. It also gives your affiliate program a good reputation among the affiliate community, therefore making it easy to recruit more affiliates.

GoAffPro provides with an easy to use payouts tab in its admin panel, it shows you how the pending payouts and payouts that have already been made. Also, keeping security and privacy in focus, GoAffPro does not become a middle man in the payment chain, therefore saving merchants additional fees. It also allows PayPal integration, where affiliates can be paid individually or in bulk by using PayPal.