When the COVID-19 pandemic broke out last year, everyone was affected. It also impacted the affiliate marketing industry, with many merchants and affiliates losing their revenue. Many merchants also had to shut their stores due to the impact that the pandemic caused on their businesses.
In 2021, it does look that things will go back to normal. However, both merchants and affiliates should look into strategies and trends while working to make their marketing campaigns more effective during these times.
Here we take a look at some affiliate marketing trends for 2021 that we believe are going to be impactful this year:
Create relevant and engaging content
While creating content, it is essential to be aware of the trends going viral on social media. These viral trends can be used to create and publish content on a short-term basis. Also, video content is still one of the most preferred ways of content consumption by customers. So, moving forward into 2021, affiliates should look into producing more video content for their followers.
Thoughtfully select products to promote
When creating content, it is essential to be aware of the viral trends in social media. These viral trends can be used to produce and publish content on a short-term basis. Also, video content is now one of the most preferred methods of consumer content. As a result, looking forward to 2021, affiliates should look into producing more video content for their followers.
Diversify into multiple programs
Owing to the pandemic many affiliate programs reduced their commission rates, which has adversely affected affiliate revenues. Most popularly, Amazon was in the news for slashing commission rates for its affiliate program. Affiliates can also look into affiliate programs hosted by smaller stores, as they tend to offer higher commission rates. It is essential for affiliates to diversify their source of income and look into multiple channels.
Future of affiliate marketing
Due to the COVID-19 pandemic, there have been many changes in the affiliate marketing space. Many of the changes brought in by the pandemic are most likely to stay for the long term. It is, therefore, vital that both merchants and affiliates consider this while working.
Affiliate marketing still offers a lot of value and has a bright future ahead. In such times, it is better for people who are in the affiliate marketing space to stick to it and keep working to get better at it.