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GoAffPro’s Multi Level Affiliate Marketing: Explained

GoAffPro offers merchants the option to set up a multi-level network for their affiliate program. In a multi-level affiliate network, existing affiliates can recruit newer affiliates under them. The parent affiliate will earn a network commission on the referrals made by the recruited affiliates. The network commission becomes an incentive for existing affiliates to expand their network by recruiting more affiliates under them.

Multi-level marketing also helps merchants who are struggling to find affiliates for their program. In the multi-level system, the job of recruiting new affiliates gets delegated to existing affiliates. A multi-level affiliate network can considerably increase an affiliate program’s performance.

It is essential to know how the multi-level network works and how the commission distribution is done through different levels.

For example: If you have a network A > B > C. Where affiliate A has recruited affiliate B and affiliate B has further recruited affiliate C.
Here, we take a look at how the commission distribution will work:

If affiliate C refers the sale:

Affiliate C will earn the regular commission, affiliate B will earn the level-1 commission, and affiliate A will earn the level-2 commission.

If affiliate B refers the sale:

Affiliate B will earn the regular commission, and affiliate A will earn the level-1 commission.

As per the above examples, it can be observed that the immediate parent of the affiliate (who refers the sale) is the one who earns the level-1 commission. This is generally how the commission distribution works in the multi-level affiliate network.

Another significant aspect of the multi-level affiliate network is the network commission. It is the commission that the upline or parent affiliates earn on the sales that are referred by their downline affiliates.
There are two methods of calculating the network commission:

In the simple method, the network commission is calculated as the percentage of the order value.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $5, and the level-2 affiliate will earn $2.

In the dynamic method, the network commission is calculated as the percentage of the sale commission.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $0.5, and the level-2 affiliate will earn $0.2.

The level commission, in this case, is calculated as the percentage of the commission that the affiliate (who refers) the sale earns.

Broadly, the commission distribution and the commission calculation are the two integral parts of the multi-level affiliate network. Merchants should carefully consider these while setting up the multi-level system for their affiliate program.

GoAffPro provides merchants with the option to set up their own multi-level network for their affiliate program. Options such as different commission calculation methods, setting up downlines as customers, and more, allows merchants to tailor it as per their requirements. Check out the app: GoAffPro

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4 Useful Multi-Level Features in the GoAffPro App

Merchants are increasingly opting for a multi-level network system for their affiliate programs. In a multi-level affiliate network, existing affiliates recruit newer affiliates and earn commissions on the sales referred by these recruited affiliates.

GoAffPro provides merchants with the option to set up their own multi-level affiliate network for their program. GoAffPro’s multi-level network feature provides a plethora of options for configuring and customizing the affiliate network.

Here we take a look at some of the multi-level options provided in the GoAffPro app:

Commission Calculation Method

Merchants can choose between two commission calculation methods: simple and dynamic. This allows merchants to set up their multi-level network in a variety of ways.

The commission is measured as a percentage of the order value in the simple method. In the dynamic method, the commission is measured as a percentage of the sale commission.

MLM Availability

The MLM availability option can be used to either enable or disable the MLM network functionality for the affiliates in the program. This will apply to all the affiliates in the program.

Merchants can disable MLM functionality for affiliates in the program, and then manually activate it for select affiliates of their choosing.

Downline Customers

GoAffPro also provides merchants with the option, to set the downline affiliates as customers of their parent affiliates. This way, parent/upline affiliates will earn a sales commission on the personal purchases made by their downline affiliates.

This option creates a customer-affiliate connection between the upline and the downline affiliate. This also acts as an encouragement for existing affiliates, to recruit more affiliates under them.

Recruitment Bonus

Merchants also get the option to set up a recruitment bonus for their affiliates. This bonus is given out to affiliates when they recruit another affiliate under them.

This option works best with the membership fees option, where affiliates pay a fee to register as affiliates in the merchant’s program.

GoAffPro provides merchants with the option to set up their own multi-level network for their affiliate program. In addition to the above-mentioned features such as MLM availability, recruitment bonus, merchants can also set up different level commissions for affiliates and set the parent of affiliates. Check out the app: GoAffPro

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The GoAffPro Affiliate Dashboard: A Quick Guide

GoAffPro provides affiliates with various tools to help them in their promotions. Every affiliate gets their own account dashboard when they register for a store’s affiliate program.

Affiliates can view various statistics regarding their referrals, access their referral link or coupon code, and set up their payment method, all from within the account dashboard.

Here are some tips for affiliates who are part of programs powered by GoAffPro:

Referral Details

Affiliates can view their referral details straight from the Home tab of the dashboard. The referral details include both the referral link and the referral coupon code (if provided by the merchant).

There are also options for direct sharing of the referral link on social media platforms such as Facebook, Twitter, etc. Affiliates can also use the product link generator tool in the Marketing Tools tab to generate trackable product links to share in their promotions.

Referral Information

In addition to the referral details, affiliates can also view the summary table. The summary table displays statistics such as number of referrals, number of orders, conversion percentage, sales, and earnings.

Affiliates can also view order details and various other widgets like the leaderboard widget or the traffic source widget. Merchants can enable these widgets from their end.

Profile Setup

Affiliates also get the option to enter their profile details from the Settings tab. It is also the tab where affiliates will be selecting their preferred mode of payment and setting up their payment details.

Affiliates can view their payment summary from the Payments tab. There, they can view the amount that has been paid, that is yet to be paid, and further details regarding previous payments.

Customization Options

If the merchant has enabled it, affiliates can also customize their referral link and referral coupon code. The referral code, which is the unique code present at the end of the referral link, can be edited from the referral code section in the Settings tab. The referral coupon code can be set from the Home tab.

Other than this, affiliates can also view media files such as promotional kits, banners or product images for promotions, etc. from the media assets section in the Marketing Tools tab. The merchant can upload these files from their end.

GoAffPro provides merchants with their own affiliate portal for their program. The portal also provides the option for affiliates to signup and log in to their accounts. Affiliates are provided with an easy-to-use dashboard, which is highly customizable, with widgets and new tabs. Check out the app: GoAffPro

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Top 4 Things to Consider Before Joining an Affiliate Program

It can be difficult to get started as an affiliate at first. While building a following and producing quality content is essential, joining affiliate programs and managing through them is also required.

As a result, affiliates must consider a variety of factors before deciding on an affiliate program to join. Affiliates must carefully consider several key factors before deciding to join a program.

Here we take a look at some of the things that affiliates need to consider before joining an affiliate program:

Commission rate

An essential part of the affiliate program for the affiliate is the commission rate. Affiliates earn a commission on every sale that they refer to the store. Therefore, the commission rate is a vital aspect to consider while signing up for a program.

Commission rates can vary for affiliates, the rate decided by the merchant will depend upon the affiliate’s outreach, followers, and the content that is produced.

Store reputation

A common issue that affiliates face is regarding the payment of their commissions. Some stores tend to be irregular in their payments, it is, therefore, advised to research about the store program, prior to registering.

Regular and timely payments, as well as more choices to receive them, are considered ideal. These also result in a better merchant-affiliate relationship.

Affiliate conditions

Payments are only one aspect, there are plenty of other conditions that the affiliates need to look into. These include minimum payout amount, payment terms, order cancellation policy, etc.

In addition to this, affiliates also need to clear up with the merchant regarding the objectives and the type of promotion that they expect. This will also help in clearing any issues beforehand.

Content promotions

Affiliates must consider the type of content they produce and enter relevant store programs accordingly. If affiliates produce content about fashion or clothing, they can look at store programs that sell clothing.

The same goes for other product categories and niches, affiliates must find and promote products of stores that they are knowledgeable about.

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5 Reasons to Choose Affiliate Marketing for Your Business

Affiliate marketing has become one of the preferred ways of marketing for brands and merchants globally. It provides great results and requires little to no money to start.

In affiliate marketing, the affiliate promotes the products of a store and brings in sales. For every referral sale that they bring to the store, they get paid a commission. This way, merchants are assured of sales and only pay the commission after a successful sale has happened.

Here we take a look at some reasons that you should be looking into affiliate marketing for your business:

Beneficial for small/new businesses

Affiliate marketing provides small and new businesses a cost-effective solution for marketing their products. With little to no initial investment needed for affiliate marketing, it makes it a great deal for merchants who are seeking to expand their business and grow.

Economical for merchants

An added benefit of affiliate marketing is that merchants only need to pay the affiliate when they refer a sale successfully. This means, merchants only pay when they get guaranteed returns in terms of actual sales. Such benefits make affiliate marketing quite economical for businesses.

Reach more people

Another advantage of affiliate marketing is that it enables brands, especially smaller ones, to reach a wider audience. Since affiliate marketing involves affiliates promoting brands on social media, businesses profit from a broader reach. It also implies that a greater number of newer customers would visit the store to make a purchase.

Closely tied to influencer marketing

Influencer marketing and affiliate marketing are integrally related. Influencers also receive money or commissions from promotions they run on social media or from their content. Over the last few years, affiliate marketing has grown to incorporate various aspects of influencer marketing and its benefits.

Various tools for affiliates

Affiliates in affiliate marketing may use a variety of methods to generate referral sales, one of which is coupon codes. Coupon codes often boost sales while also attracting new buyers who are unwilling to pay full price for a new product. Discounts inspire them to try out new products and services.

GoAffPro provides merchants with the option to start an affiliate program for their store for free. Check out the app: GoAffPro

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Tips on Building a Healthy Merchant-Affiliate Relationship

A good relationship between the merchant and the affiliate is essential for an affiliate program to succeed. Merchants need to maintain a healthy and functioning relationship with the affiliates in their program. Merchants being on good terms with affiliates also increases their loyalty and trust.

There are various steps merchants can take to build a healthy relationship with their affiliates. Here we take a look at some of the steps merchants can take to do this:

Timely & regular payments

Payments play a significant role in how affiliates feel about a program. It is, therefore, crucial that merchants pay affiliates regularly and on time. The biggest issue that affiliates highlight regarding programs is the payments.

Merchants should establish a plan for regular and timely payments to affiliates. This alone boosts the confidence that affiliates have regarding a program.

Clear and open communication

Merchants must keep an open line of communication with the affiliate of their program. Affiliates should be able to approach the merchant in case of any issues or help.

Merchants, from their end, can use this to send information to affiliates informing them regarding changes to the store or upcoming events. Affiliates can use this to clarify any issues with the promotions or inquire regarding a product.

Provide instructions & resources

Informing affiliates regarding their job and what the merchant expects them to do is necessary. Affiliates should have a clear understanding of what and how they need to promote. It is, therefore, important to provide instructions to the affiliate.

Furthermore, merchants can provide resources, such as promotional images, banners, or even sample products to affiliates, so that they can produce high-quality content according to it.

GoAffPro provides merchants with various options on managing affiliates effectively and building a stronger merchant-affiliate relationship. Merchants have the option to set up payment terms for regular payments. There is also an option to send emails to affiliates, broadcast a message to either all or individual affiliates and to upload creative media files for affiliates to use. Check out the app: GoAffPro

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Key Features of GoAffPro’s Affiliate Groups Option

Managing affiliates in a program can be quite a task for merchants. To make this job easier, merchants usually like to separate affiliates into different groups. This makes it easier for setting up different commission rates for different types of affiliates in the program. It also makes affiliate management simpler.

Through the Affiliate Groups option, GoAffPro provides merchants with a powerful tool. It enables merchants to organize their affiliates into different groups, set different types of commission rates for these groups, and associate membership plans or signup pages with specific groups. This simplifies the process of setting up and managing various types of affiliates within a merchant’s program.

Here we take a look at some of the affiliate group options that GoAffPro provides:

Setting up group commissions

The affiliate groups option provides merchants with various options for setting up commission rates. These include default commission, product commission, collection commission, and multi-level commission.

Merchants can set up different commissions for products and collections with a group. With the multi-level commission option, merchants can set up a multi-level network specific to the group, this includes the option to set up special multi-level commission rates for particular products.

There is also an option to create commission modifiers to modify the commission rates when a special event gets triggered. This can include events such as, when a specific coupon is applied or when a particular product is purchased.

Linking affiliate group with other options

The affiliate groups option is very versatile and can be linked with various other options in the GoAffPro app. These include linking the groups with signup pages, membership plans, and even the post-checkout popup.

Merchants can create multiple signup pages, and link them with different affiliate groups. This way, when an affiliate registers using a signup page, they will automatically get added to the linked group.

Similarly, when it comes to membership plans. The merchant can create different membership plans and link them with affiliate groups. When an affiliate registers and selects a payment plan, they will automatically get added to the linked group.

Finally, this option also extends to the post-checkout popup, which appears on the thank you page to the customer after they make the purchase. The popup can be connected to a specific affiliate group, allowing affiliates who register through the popup to automatically get added to the linked group.

GoAffPro provides merchants with various options to manage affiliates in their program. Merchants can create affiliate groups with different commission rates and link them with other options such as signup pages and membership plans. Check out the app: GoAffPro

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4 Tips for Affiliates to Get More Sales

Affiliate marketing gives people a perfect way to make a passive income. It does not need any money to get started and does not have any obstacles to getting started. Affiliates promote products through links or discounts in affiliate marketing and receive a commission on any sales made using their referral.

It’s easy to get started in affiliate marketing, but success takes hard work and time. Since affiliate marketing is one of the main ways that brands or stores use to sell their products, it is crucial to stand out from the crowd. It is also necessary to have patience as it may take time to get actual results.

Here we take a look at some tips for affiliates to get more sales:

Promote Relevant Products

Affiliates must promote only relevant products. This means that the affiliates should focus on the products or types of products they know about. Furthermore, promoting a wide range of products can stretch an affiliate thin, resulting in poorer quality content.

This also does not mean that affiliates should not get into a new category of products. If they are ready to learn and get to know the space of that product, then they should go ahead with that.

Create Good Content

Affiliates can use various ways to reach out to their audience. This can range from publishing blog posts to writing product reviews, or making videos to advertise or review products. It must be of high quality, regardless of the type of content that the affiliate chooses to make.

Content that affiliates create should be oriented towards answering questions or addressing problems that people might have. This way, the content will gain more views and will be interesting to more people. Good quality content these days is a crucial factor in the success of an affiliate.

Use Data to Improve

A significant part of being an affiliate is to keep changing and developing. Affiliates need to use statistics and data to evaluate their content and promotions, see where they can develop, and make necessary changes.

Not only that, but affiliates often need to change in tune with the current trends. They need to use new tools and strategies, as well as to make adjustments to how their content is produced, and to reach audiences as a result of new trends on the Internet.

Building an Audience

Finally, one of the most critical aspects of an affiliate’s journey is to create an audience. This will take real work, since having an audience requires the affiliate and their content to be unique and special. It needs to be relatable to people so that they can share it further.

Affiliates can use tools such as email marketing or social media marketing to reach wider audiences. While targeting a wider audience is fantastic, affiliates should also ensure that they reach out and get more people to purchase products using their referrals as well.

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Affiliate Portal Customization Options in GoAffPro

A significant aspect of the affiliate program is the affiliate portal. It is where people register and access their account dashboard for the merchant’s program. It is, therefore, essential for merchants to give special attention to the look and feel of their affiliate portal.

GoAffPro offers various customization options for the affiliate portal to merchants. From customizing the landing page and the signup page of the affiliate portal to adding widgets or creating new tabs within the affiliate’s dashboard, GoAffPro offers it all.

Here we take a look at some of the customization options that merchant should take a look into while setting up their affiliate portal for their program:

Landing Page

GoAffPro provides merchants with the option to completely customize the landing page of their affiliate portal. This includes adding a banner, editing texts, customizing the footer section, and also providing the option to add custom HTML elements. The landing page section is divided into different parts, this allows merchants to adjust the position of these sections and add/remove them from the page.

Signup Page

Merchants get the option to choose from three signup page styles, where they can set up the signup page to display information (in classic page style) or add an image (in modern page style). There is also the option to add additional signup fields and with the choice of creating new ones. There is also an option to add social media logins like Google or Facebook to the signup page as well.

Affiliate Dashboard

Merchants can choose what sections they want to display in the affiliate dashboard pages. There is also the option to add dashboard pages or create completely new ones, which can be used by merchants to build guides or FAQs for their affiliates. Furthermore, there is also an option to add widgets, such as order details, commissions table, leaderboard to the affiliate dashboard.

Affiliate Profile

Additional profile fields for the profile picture or social media handles can be added to the dashboard of the affiliate. It allows merchants to gather more information about the affiliates they are employing. In addition to merchants can also allow affiliates to add their Facebook Pixel Id to track their referrals.

GoAffPro provides merchants with advanced customization options for their affiliate portal. With various options to customize the landing page, signup page, and affiliate dashboard, merchants can set up the affiliate portal as per their choice. Check out the app: GoAffPro

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Affiliate Marketing Trends for 2021

When the COVID-19 pandemic broke out last year, everyone was affected. It also impacted the affiliate marketing industry, with many merchants and affiliates losing their revenue. Many merchants also had to shut their stores due to the impact that the pandemic caused on their businesses.

In 2021, it does look that things will go back to normal. However, both merchants and affiliates should look into strategies and trends while working to make their marketing campaigns more effective during these times.

Here we take a look at some affiliate marketing trends for 2021 that we believe are going to be impactful this year:

Create relevant and engaging content

While creating content, it is essential to be aware of the trends going viral on social media. These viral trends can be used to create and publish content on a short-term basis. Also, video content is still one of the most preferred ways of content consumption by customers. So, moving forward into 2021, affiliates should look into producing more video content for their followers.

Thoughtfully select products to promote

When creating content, it is essential to be aware of the viral trends in social media. These viral trends can be used to produce and publish content on a short-term basis. Also, video content is now one of the most preferred methods of consumer content. As a result, looking forward to 2021, affiliates should look into producing more video content for their followers.

Diversify into multiple programs

Owing to the pandemic many affiliate programs reduced their commission rates, which has adversely affected affiliate revenues. Most popularly, Amazon was in the news for slashing commission rates for its affiliate program. Affiliates can also look into affiliate programs hosted by smaller stores, as they tend to offer higher commission rates. It is essential for affiliates to diversify their source of income and look into multiple channels.

Future of affiliate marketing

Due to the COVID-19 pandemic, there have been many changes in the affiliate marketing space. Many of the changes brought in by the pandemic are most likely to stay for the long term. It is, therefore, vital that both merchants and affiliates consider this while working.

Affiliate marketing still offers a lot of value and has a bright future ahead. In such times, it is better for people who are in the affiliate marketing space to stick to it and keep working to get better at it.