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GoAffPro’s Multi Level Affiliate Marketing: Explained

GoAffPro offers merchants the option to set up a multi-level network for their affiliate program. In a multi-level affiliate network, existing affiliates can recruit newer affiliates under them. The parent affiliate will earn a network commission on the referrals made by the recruited affiliates. The network commission becomes an incentive for existing affiliates to expand their network by recruiting more affiliates under them.

Multi-level marketing also helps merchants who are struggling to find affiliates for their program. In the multi-level system, the job of recruiting new affiliates gets delegated to existing affiliates. A multi-level affiliate network can considerably increase an affiliate program’s performance.

It is essential to know how the multi-level network works and how the commission distribution is done through different levels.

For example: If you have a network A > B > C. Where affiliate A has recruited affiliate B and affiliate B has further recruited affiliate C.
Here, we take a look at how the commission distribution will work:

If affiliate C refers the sale:

Affiliate C will earn the regular commission, affiliate B will earn the level-1 commission, and affiliate A will earn the level-2 commission.

If affiliate B refers the sale:

Affiliate B will earn the regular commission, and affiliate A will earn the level-1 commission.

As per the above examples, it can be observed that the immediate parent of the affiliate (who refers the sale) is the one who earns the level-1 commission. This is generally how the commission distribution works in the multi-level affiliate network.

Another significant aspect of the multi-level affiliate network is the network commission. It is the commission that the upline or parent affiliates earn on the sales that are referred by their downline affiliates.
There are two methods of calculating the network commission:

In the simple method, the network commission is calculated as the percentage of the order value.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $5, and the level-2 affiliate will earn $2.

In the dynamic method, the network commission is calculated as the percentage of the sale commission.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $0.5, and the level-2 affiliate will earn $0.2.

The level commission, in this case, is calculated as the percentage of the commission that the affiliate (who refers) the sale earns.

Broadly, the commission distribution and the commission calculation are the two integral parts of the multi-level affiliate network. Merchants should carefully consider these while setting up the multi-level system for their affiliate program.

GoAffPro provides merchants with the option to set up their own multi-level network for their affiliate program. Options such as different commission calculation methods, setting up downlines as customers, and more, allows merchants to tailor it as per their requirements. Check out the app: GoAffPro

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The GoAffPro Affiliate Dashboard: A Quick Guide

GoAffPro provides affiliates with various tools to help them in their promotions. Every affiliate gets their own account dashboard when they register for a store’s affiliate program.

Affiliates can view various statistics regarding their referrals, access their referral link or coupon code, and set up their payment method, all from within the account dashboard.

Here are some tips for affiliates who are part of programs powered by GoAffPro:

Referral Details

Affiliates can view their referral details straight from the Home tab of the dashboard. The referral details include both the referral link and the referral coupon code (if provided by the merchant).

There are also options for direct sharing of the referral link on social media platforms such as Facebook, Twitter, etc. Affiliates can also use the product link generator tool in the Marketing Tools tab to generate trackable product links to share in their promotions.

Referral Information

In addition to the referral details, affiliates can also view the summary table. The summary table displays statistics such as number of referrals, number of orders, conversion percentage, sales, and earnings.

Affiliates can also view order details and various other widgets like the leaderboard widget or the traffic source widget. Merchants can enable these widgets from their end.

Profile Setup

Affiliates also get the option to enter their profile details from the Settings tab. It is also the tab where affiliates will be selecting their preferred mode of payment and setting up their payment details.

Affiliates can view their payment summary from the Payments tab. There, they can view the amount that has been paid, that is yet to be paid, and further details regarding previous payments.

Customization Options

If the merchant has enabled it, affiliates can also customize their referral link and referral coupon code. The referral code, which is the unique code present at the end of the referral link, can be edited from the referral code section in the Settings tab. The referral coupon code can be set from the Home tab.

Other than this, affiliates can also view media files such as promotional kits, banners or product images for promotions, etc. from the media assets section in the Marketing Tools tab. The merchant can upload these files from their end.

GoAffPro provides merchants with their own affiliate portal for their program. The portal also provides the option for affiliates to signup and log in to their accounts. Affiliates are provided with an easy-to-use dashboard, which is highly customizable, with widgets and new tabs. Check out the app: GoAffPro

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Key Features of GoAffPro’s Affiliate Groups Option

Managing affiliates in a program can be quite a task for merchants. To make this job easier, merchants usually like to separate affiliates into different groups. This makes it easier for setting up different commission rates for different types of affiliates in the program. It also makes affiliate management simpler.

Through the Affiliate Groups option, GoAffPro provides merchants with a powerful tool. It enables merchants to organize their affiliates into different groups, set different types of commission rates for these groups, and associate membership plans or signup pages with specific groups. This simplifies the process of setting up and managing various types of affiliates within a merchant’s program.

Here we take a look at some of the affiliate group options that GoAffPro provides:

Setting up group commissions

The affiliate groups option provides merchants with various options for setting up commission rates. These include default commission, product commission, collection commission, and multi-level commission.

Merchants can set up different commissions for products and collections with a group. With the multi-level commission option, merchants can set up a multi-level network specific to the group, this includes the option to set up special multi-level commission rates for particular products.

There is also an option to create commission modifiers to modify the commission rates when a special event gets triggered. This can include events such as, when a specific coupon is applied or when a particular product is purchased.

Linking affiliate group with other options

The affiliate groups option is very versatile and can be linked with various other options in the GoAffPro app. These include linking the groups with signup pages, membership plans, and even the post-checkout popup.

Merchants can create multiple signup pages, and link them with different affiliate groups. This way, when an affiliate registers using a signup page, they will automatically get added to the linked group.

Similarly, when it comes to membership plans. The merchant can create different membership plans and link them with affiliate groups. When an affiliate registers and selects a payment plan, they will automatically get added to the linked group.

Finally, this option also extends to the post-checkout popup, which appears on the thank you page to the customer after they make the purchase. The popup can be connected to a specific affiliate group, allowing affiliates who register through the popup to automatically get added to the linked group.

GoAffPro provides merchants with various options to manage affiliates in their program. Merchants can create affiliate groups with different commission rates and link them with other options such as signup pages and membership plans. Check out the app: GoAffPro

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GoAffPro Tools for Affiliate Recruitment

Recruiting affiliates to the affiliate program can often be a challenging job. It is particularly true for newly launched stores that might not have a lot of customers or audience outreach.

There are plenty of things that merchants can do at a bare minimum. Such as adding the affiliate portal link to the footer or menu section of the store. Also, reaching out to existing customers by sharing the affiliate portal link on social media channels.

However, sometimes even these can fall short or might not be enough to gather enough steam. To tackle this issue, GoAffPro provides merchants with useful tools that can help them in recruiting affiliates.

Here we take a look at some of the tools that GoAffPro offers to merchants to help in the recruitment of affiliates:

Affiliate Portal Customization

GoAffPro offers merchants their own affiliate portal, that they can use to recruit and manage affiliates. It also offers a variety of customization options for the affiliate portal. Merchants can edit the texts on the landing page and change the banner. They can also customize the signup page of the affiliate portal, by adding fields. GoAffPro also offers multiple signup page layouts, in which affiliates can add images or put up program details.

There are further customization options also available to merchants, that they can use to customize the affiliate dashboard. They can add new affiliate tabs to the dashboard and add widgets like a leaderboard that provides affiliates with more information.

Post Checkout Popup

Merchants can set up a post-checkout popup to appear in the order status/thank you page of the store. This popup appears for customers after they have completed their purchase. It gives customers a convenient way of joining your affiliate program. Since the customer already knows about your store and products (since they have made a purchase), they are most likely to join in and promote them.

GoAffPro offers various popup styles, with different level of customizations. While some popups just direct the customer to your affiliate portal, others can automatically signup the customer and send them a welcome email with their referral link and coupon code. It also offers options like setting up a signup bonus for people who join up through popups or allowing the popup to only appear for certain products.


The marketplace is a directory of merchants who use GoAffPro. If enabled, the marketplace lists your store in the directory for affiliates who join the GoAffPro network to discover. This gives a convenient way to merchants to get more affiliates into their program. The marketplace option is provided for free to both merchants and affiliates.

Merchants can set up their store’s logo and description to be shown in the marketplace. Affiliates can then accordingly view the details of the program and register for it. This is especially beneficial for newer merchants who are struggling to get affiliates for their program.

GoAffPro provides merchants with advanced customization options for their affiliate portal. It also gives merchants the option to set up a post-checkout pop in their store, that will help them recruit customers as affiliates. It also offers the marketplace option, which merchants can use to find affiliates for their program. Check out the app: GoAffPro

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3 Mistakes that Affiliates Need to Avoid

While becoming an affiliate is an easy process, it requires commitment and hard work to be successful. While affiliate marketing is a great way to earn a passive income, it does require affiliates to produce quality content and create promotions that bring in sales.

Here we take a look at some mistakes that affiliates should avoid making:

Avoid promoting a lot of products

Many affiliates are making the mistake of promoting too many products. It can hinder the quality of the content, and it also consumes more time. Promoting too many products or products in various categories can also contribute to issues of credibility for affiliates.

Affiliates should pick a niche that they are enthusiastic and knowledgeable about and focus on it. Also, instead of marketing a whole host of products, they should focus on a handful of decent products.

Producing poor-quality content affects sales

Affiliates often make the mistake of trying to sell through the content they produce. Rather than focusing on selling a product, affiliates should create content that helps or guides customers. Affiliates can use the tried and tested formats for content such as best-of or top 5 guides to products. While they are age-old formats, they still bring in customers.

Good and quality content is essential to become a successful affiliate. Ideally, the content published by the affiliate should illustrate a solution to the issue. It should also respond to frequently asked questions about the product and highlight its benefits.

Avoid relying on a single source of income

Affiliates sometimes make the mistake of relying on a single affiliate network or program for their profits. It may contribute to various problems, such as in the case of affiliates that are part of Amazon’s affiliate network, which could have their income impacted by Amazon’s commission rate when they choose to change it.

It has become a widely debated issue in the past, when Amazon has slashed its commission rates, resulting in a drop in affiliate incomes. It is, therefore, advised that affiliates diversify into multiple affiliate programs.

In conclusion, success as an affiliate requires patience as well as the ability to learn and adapt to changes. They need to be creative with their marketing, and they need to keep trying out new stuff.

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Referral Link Customization for Affiliates

Referral links are an essential part of the entire affiliate marketing system. Affiliates share these referral links with their followers/audience and earn commissions on any sales made using these links.

Referral links are allocated to the affiliate when they register with the affiliate program. They carry out promotions using these links on different platforms. It is useful to provide customization options for these referral links to affiliates. In this way, they will tailor their referral links to match the type of promotions they carry out.

Here, we take a look at some of the ways that affiliates can customize their referral links:

Referral link customization

Referral codes are codes that are present at the end of each referral link, and this code is unique to each affiliate. Referral codes are used by the affiliate marketing program to track the referral sale and credit the commission to the affiliate who’s referral link was used to make the purchase.

By allowing referral code customization, affiliates can then customize their referral links by customizing their referral codes. They may also be given the option of having multiple referral codes that they can use in their promotions.

Shortening referral links

Affiliates tend to use different platforms for their promotions, which can sometimes make it difficult for them to share these long referral links. It is, therefore, beneficial to offer affiliates the opportunity to shorten their referral links to match their style of promotion.

Referral link shortening can help affiliates use shorter links in their promotions that can make a huge difference, especially in the case of social media platforms such as Facebook or Instagram.

Product links for affiliates

The majority of times, affiliates focus on the promotion of a specific product in a merchant’s store. Therefore this makes sense that they are given the option of either creating product links or having their default referral link set to direct customers to the product that they want to promote.

Merchants can also set the default referral link for affiliates that will, by default, change the referral link for all affiliates in the program to direct customers to a specific store page.

Referral link statistics

Many affiliate marketing services have the option of providing affiliate with statistics on their promotions. These statistics can provide useful analytical data that can help affiliates view the performance of their promotions and help them understand where they can improve.

This data may include the origin of a click, such as the browser, device, or operating system used by the visitor, etc. Merchants can also incorporate referral link parameters that will help them use Google Analytics for analytical data.

GoAffPro provides merchants with options such as referral code customization, shortening referral links, and even setting up or generating product links for affiliates. It also offers advanced analytics for affiliates to view in their account dashboards. 

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Improve the Performance of an Affiliate Program by Guiding Affiliates

When running an affiliate program, the merchant needs to ensure that the affiliates in the program operate efficiently and perform well by bringing sales to the store.

While there may be experienced affiliates in a merchant’s program, it is likely that there are a lot of people in the program who are new to affiliate marketing and are just starting out as affiliates. It is therefore important to guide and help these affiliates to improve their performance.

Here we take a look at how merchants can guide affiliates and help improve their performance:

Providing creative media to affiliates

A great way to help affiliates get started on the program is by providing them with creative promotional media. These creative media can include banners, product images, graphics, videos, etc. that can help the affiliate in their promotions.

Merchants should look at what platforms affiliates use for promotions and then provide them with appropriate creative media. For example, an affiliate that promotes products and services through YouTube videos may be provided with video ads that they can integrate into their videos or, in the case of an Instagram influencer, may be provided with product images and graphics that they can use to create promotional posts.

While some work is needed to get this creative media ready, not only does it make it faster for affiliates to start promotions after they register for the program, but it also gives merchants more control over promotions.

Informing affiliates about the products and the store

When affiliates register on a program, merchants need to inform and guide them about the products they sell. They should provide all the details of the products, including the features and specifications of the product.

Affiliates should also be told what features and points should be highlighted during promotions. This is particularly important, as merchants would like to highlight the benefits of their product over other competing products.

This also helps to keep promotions factual and affiliates will not make the mistake of overstating the advantages of a product or misleading customers into buying a product, as this may lead to a bad reputation for the store.

Recruiting affiliates depending upon the promotion

There are many different types of affiliates, and the platforms they use to promote also vary from one affiliate to another. It is therefore better for merchants to plan out what kind of promotions they want and what platform they want promotions to take.

For example, if your target audience is primarily present on Instagram, then it would be better to hire affiliates who mainly do promotions on Instagram, this not only saves money but also helps to keep the promotions more focused on the groups that the merchant wants to bring to a store.

A great way to recruit affiliates for your niche, which you are targeting, is by promoting your affiliate program with existing customers and people who are present in the forums and interest groups for that product category.

Communicating & providing feedback to affiliates

Communication with affiliates is an important part of running a successful affiliate program. Merchants should provide easy access for affiliates to reach out and communicate, which goes a long way towards building a strong merchant-affiliate relationship.

Finally, providing feedback is a great way to improve the performance of an affiliate. By providing feedback to the affiliate, what they can do to improve their performance can help them a lot. This can also work by providing them with the success stories of other successful affiliates in your program and by providing them with strategies to make their promotions successful.

This can be done by emulating a successful affiliate marketing model and by creating strategies based on that for affiliates to follow and improve the performance of their promotions.

It is, therefore, quite an important task to guide and offer advice to affiliates. This helps in improving the performance of affiliates and also makes the affiliate program more successful.

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Tips to Improve Merchant-Affiliate Partnership

It is very important to maintain a healthy merchant-affiliate relationship in the affiliate program. This helps to enhance affiliate loyalty and build long-term trust. 

While running an affiliate program, a merchant can do a lot to improve their partnership with affiliates. In exchange, this is also advantageous to the merchant and the program he is running, because this ensures that the affiliates are working harder to bring in more sales. 

Here we take a look at some of the steps that a merchant can take to ensure this:

Commission Rates for Affiliates 

The commission is an important part of this partnership between the merchant and the affiliate. A competitive commission rate can go a long way in running a successful affiliate program, which also helps to make it easier for more affiliates to be recruited into the program. 

Some affiliate marketing platforms also offer merchants to set custom commission rates for specific affiliates. Affiliate experience can be further improved by setting goals for them that can be compensated with rewards. This also helps to boost the morale of affiliates and keep them going. 

Paying Commission to Affiliates

Affiliate payments play a significant role here, merchants should look at increasing the number of supported payment methods to make it easier for affiliates to collect payments and also to allow making payments on time. Timely commission payments can significantly boost affiliate loyalty and trust.

To make paying affiliates simpler, merchants may consider setting payment terms, such as paying affiliates on a weekly or monthly basis, which would make paying affiliates a more efficient operation. A minimum amount of payout may also be set for affiliates, which will not only help merchants reduce their transaction fees on payments, but will also encourage affiliates to promote as soon as they join the program to get paid. Affiliates can also be issued with payment invoices for tax purposes and to make the process more formal.

Customization Option for Affiliates

Many traders are missing the affiliate experience or their services. By offering personalized options for coupon codes and referral links, affiliates will have more control over their promotions. Not only that creative media files such as videos or banners that are appropriate for various social media sites can also be created.

Also, merchants can use a multi-level affiliate network feature that allows affiliates to recruit affiliates under them and to earn a sales commission on sales made by affiliates down the line in the network.

It is therefore an essential job to maintain a health merchant-affiliate partnership, prompt payments to affiliates, fair and reasonable commission rates, and a range of configuration options that allow affiliates to easily build promotions are great ways to enhance their affiliate experience with your system.

We would recommend looking into GoAffPro, the number one affiliate marketing app on Shopify. It offers merchants, the option to set up custom commission rates, set up payment terms, automatically generate payment invoices and provides various customization options for affiliates.

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Use Data to Improve an Affiliate Program’s Performance

Making use of analytics to boost the efficiency of the affiliate program has become well known these days. Nearly all affiliate marketing programs offer data to merchants that can be used to evaluate how the affiliate program operates.  

This data can come in handy, particularly when merchants face a slump in their sales, by using this analytical data, merchants can tweak around their affiliate program and make it much more efficient. 

Here we take a look at some of the data points that can be used by merchants to improve their program’s performance:

Number of Unique Visits

A lot of people think that the number of visits is the same as the number of clicks, however, that is not the case. The number of unique visits signifies the times a unique visitor has visited the store using an affiliate’s referral, whereas clicks are the total number of times a referral link has been clicked. 

The number of unique visits can tell how well the affiliate promotions are working. Since better promotions would mean a higher number of people visiting the store. If this is not the case, improvement in affiliate promotions could be needed to bump up the count of unique visitors to the store. This number of visits also shows how broadly are affiliate promotions targeting visitors. 

Conversions & Orders

Converting a visitor to a customer is an essential part of running an online store. While affiliate marketing will help in bringing visitors to the store, various factors such as the good products, discounts, or even the design of the store, can largely contribute to converting a visitor into a customer. An important metric to keep an eye on here is the conversion percentage, it tells you how many visitors are making purchases in the store. 

A higher conversion rate would mean a more number of sales. In the case of a lower conversion rate, merchants can look at changes such as making the process of purchasing on the store easier and quicker, providing discounts or even providing more number of supported payment methods can go a long way in increasing the conversion rate. 

After a successful conversion, a visit can be converted into an order. The number of orders can help in telling you how many visitors have made purchases in your store and can be used to track the performance of affiliates by the metric of how many customers they are bringing to your store. 

Revenue and Commission

The revenue will tell the merchant the referral order’s amount. This can also give an idea of what products are being promoted and sold using affiliate referrals. This will also inform the merchant about the performance of affiliates in their program, a higher performance equates to more revenue an affiliate brings to the store. 

Higher affiliate revenue is not only good for the merchant but is also beneficial for the affiliate since, higher revenue means more commission for the affiliate. The commission data shows how much commission affiliates have earned from their referral sales. Revenue and commission data combined can give a broader idea to the merchant on how the affiliate is performing and how effectively are the affiliate’s promotions working. 

All of this data and more can be used by merchants to improve the performance of their affiliate programs, steps can be taken to make the affiliate program leaner by using resources carefully and guidance can be provided to affiliates to improve their performance. Therefore, this analytical data can be used to significantly make the program more efficient and get more out of it. 

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5 Ways to Use Data to Improve your Affiliate Program

Data plays a significant role in running a successful affiliate program. Using data properly can make a big difference for an affiliate campaign, it can result in more sales and better overall performance for the affiliate. These days both social media platforms and affiliate marketing services can provide merchants with a decent set of data to use and develop their marketing strategies. 

Here we look at the 5 ways merchants can use data to improve their affiliate programs

Identifying customers is essential

Data can reveal a lot of information about customers. Merchants can learn about the location, language that is spoken, gender, age group, etc. of customers, which can then be used to create effective marketing strategies. Once the basic customer information is known and their interests established, marketing campaigns can be introduced to target customers. 

By identifying customers, merchants can make proper use of their resources at the right place. Instead of marketing products to a broader audience, data can help in identifying customers that are more likely to buy the merchant’s products. 

Managing affiliate program more effectively

Many services these days provide data that can be used to enhance the management of an affiliate program. Such data can help in making it easier for merchants to manage their affiliate programs and boost their affiliate efficiency. Data can reveal information about affiliates who are underperforming, and these affiliates can then be properly guided to improve their performance. This can also be used to give bonuses and rewards to affiliates who are performing well. 

Affiliate program services such as GoAffPro provide detailed data such as the unique visits by customers using referral links of affiliates, the device or browser they used to visit the store, the number of orders placed using affiliate referrals, affiliate revenue, etc. 

Focusing on a niche

Merchants need to focus on their niche. Through concentrating on a niche product line, merchants can target a narrow audience, that can produce greater results. Many larger companies have started using this approach to sell and promote their products using influencers that cater to a particular niche. 

Instead of selling a wide range of products, merchants should focus on producing a niche category of products, this will make it easier to maintain the quality of products and will allow merchants to implement quicker product changes where appropriate. Here, data can help identify the niche audience which is more likely to be interested in the product of the merchant. This information can be used to better understand the customer, help in the production of products that are made to suit customers and to target promotions towards this niche group of people.

Using data to improve promotions

The date and time at which customers are most likely to be active are very important data points. Merchants can make use of these data points to create marketing campaigns that specifically target customers precisely on the date and time that they are most likely to be active. This means that instead of displaying ads to customers at times when they might be working or sleeping, data can help in narrowing down the time of the day that customers are more likely to see and click on your ad.

Data such as location can help merchants produce content that can better cater to local tastes. This also helps in reaching out to a more broader audience. Additionally, the age group plays a major role while developing marketing strategies, and data can identify the age group that needs to be more actively targeted.

Providing discounts to customers

While many merchants can get customers to visit their store, it is harder for them to nudge customers to make a purchase. It is therefore important to give first-time customers with discounts so that they can try out products at a lower price. This strategy can also be used to target existing customers by sharing discount coupons with them via emails, text messages, etc.

Data can play an important role here, it can display merchants with information such as the items that are most viewed by customers, which can then be used to provide customers with coupons or lower the product’s price to drive up its sales. This can also help in making important decisions such as determining the price of products that customers are most likely to purchase.