Tag: Affiliate

  • Create a Successful Strategy for your Affiliate Program

    Create a Successful Strategy for your Affiliate Program

    In the time of the COVID-19 pandemic, businesses have been adversely affected due to the drop in sales. Many have resorted to cutting down on their marketing budget, to focus just on getting through this pandemic.  Merchants have also gone ahead and made commission rate cuts in their affiliate program, and in some cases, have…

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  • Make Your Affiliate Program Competitive

    Make Your Affiliate Program Competitive

    With the COVID-19 pandemic impacting sales, it can become difficult to operate an affiliate program. It is therefore important to adjust to the current situation and to make the affiliate program more competitive. Here we look at some of the steps that merchants should take to make their affiliate program more competitive and efficient: Competitive…

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  • Affiliate Marketing: The New Normal

    Affiliate Marketing: The New Normal

    The COVID-19 pandemic has had a major influence on the marketing industry, including affiliate marketing. The Affiliate Marketing Industry has seen an overall decrease in referral revenues and even instances of Affiliate Services reducing the Affiliate Commission Rates. Merchants in dire situations have also been forced to close their affiliate program. All of this has…

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  • Tips for Making Affiliate Registrations Easier

    Tips for Making Affiliate Registrations Easier

    If anyone wishes to become an affiliate in a merchant’s program, the registration process should be simple and smooth. The process of becoming an affiliate should be straight forward. It should be accessible to store customers and easy to fill. Here we take a look at some of the steps that merchants can take to…

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  • Improve the Performance of an Affiliate Program by Guiding Affiliates

    Improve the Performance of an Affiliate Program by Guiding Affiliates

    When running an affiliate program, the merchant needs to ensure that the affiliates in the program operate efficiently and perform well by bringing sales to the store. While there may be experienced affiliates in a merchant’s program, it is likely that there are a lot of people in the program who are new to affiliate…

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  • Tips to Improve Merchant-Affiliate Partnership

    Tips to Improve Merchant-Affiliate Partnership

    It is very important to maintain a healthy merchant-affiliate relationship in the affiliate program. This helps to enhance affiliate loyalty and build long-term trust.  While running an affiliate program, a merchant can do a lot to improve their partnership with affiliates. In exchange, this is beneficial to the merchant’s program, as it ensures that affiliates…

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  • Affiliate Marketing in the COVID-19 Pandemic

    Affiliate Marketing in the COVID-19 Pandemic

    While the COVID-19 pandemic is giving businesses a tough time globally, many businesses are looking to suspend or even shut down their operations completely. This has also affected online retailers’ sales since customer sentiments have shifted to the purchase of more essential commodities.  Affiliate marketing has seen many ups and downs in this pandemic, while…

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  • Use Data to Improve an Affiliate Program’s Performance

    Use Data to Improve an Affiliate Program’s Performance

    Making use of analytics to boost the efficiency of the affiliate program has become well known these days. Nearly all affiliate marketing programs offer data to merchants that can be used to evaluate how the affiliate program operates.   This data can come in handy, particularly when merchants face a slump in their sales, by using…

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  • Affiliate Commission Types & How They Work

    Affiliate Commission Types & How They Work

    Many merchants who are thinking about starting affiliate programs for their store, as well as people who are interested in becoming affiliates, are always wondering how affiliate commissions work and how are they set up?  While starting an affiliate program for a merchant and joining an affiliate program for an affiliate can be easy, it…

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  • Tips for Affiliate Marketers during the COVID-19 Pandemic

    Tips for Affiliate Marketers during the COVID-19 Pandemic

    The COVID-19 pandemic has adversely affected the global economy, with many sectors such as Manufacturing, Travel & Hospitality, Aviation, etc., being impacted the most. Affiliate marketing as well has seen its share of impact from the pandemic, with the commission rates of affiliate programs run by Amazon or Walmart being reduced, it is looking like…

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