Referral links are an essential part of affiliate marketing. Affiliates share their referrals link with their followers, either directly or through content like videos or blog posts. The affiliate earns a commission on any purchase that is made using their referral.
Referral link sharing is one of the fundamental ways affiliates use to share their referrals in affiliate marketing. While referral links are simply URLs that direct people to a merchant’s store, referral links also offer high customization options.
Here we take a look at some of the ways referral links can be customized:
Referral code customization
Referral code is the code that is present at end of a referral link. For example, in the referral link https://example.com/?ref=code, the referral code here is “code.” It is unique to each affiliate in a program and helps in tracking referral sales.
Referral code customization allows affiliates to have codes that match their brand, like setting the referral code as the affiliate’s name, etc. Such customizations are highly sought after by influencers as well.
Referral link identifiers
Referral link identifier is present just before the referral code in a referral link. For example, in https://example.com/?ref=code, the identifier is “ref.”
The referral link identifier, similar to the referral code, can be customized extensively. It can be set to represent the merchant’s brand, and options can be provided to use multiple identifiers with the links.
Shortened referral links
Merchants can also provide affiliates with shortened referral links. For example, a referral link like https://example.com/?ref=code can be shortened to http://bit.ly/3q3p7SS using Bitly.
With social media platforms becoming a dominant place to share referrals, affiliates tend to look for shorter links for sharing. Popular link shorteners, like Bitly, also provide extensive options to affiliates and merchants to track the performance of these links.
Referral product links
While not exactly a customization option, generating product links for referrals is a great feature to have. For example, the link https://example.com/products/productA?ref=code directs people to the product page. Since it has the referral code of the affiliate, it is also trackable.
Many affiliates or influencers tend to focus on promoting particular products in a merchant’s store. For such a requirement, the product link creator, can be used by merchants or affiliates to generate product links for sharing.
GoAffPro provides various customization options for referral links, including referral code, referral link identifier customization, as well as the option for shortening the referral links of the affiliate. It also allows merchants and affiliates to generate product links for referrals. Check out the app: GoAffPro