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GoAffPro’s Multi Level Affiliate Marketing: Explained

GoAffPro offers merchants the option to set up a multi-level network for their affiliate program. In a multi-level affiliate network, existing affiliates can recruit newer affiliates under them. The parent affiliate will earn a network commission on the referrals made by the recruited affiliates. The network commission becomes an incentive for existing affiliates to expand their network by recruiting more affiliates under them.

Multi-level marketing also helps merchants who are struggling to find affiliates for their program. In the multi-level system, the job of recruiting new affiliates gets delegated to existing affiliates. A multi-level affiliate network can considerably increase an affiliate program’s performance.

It is essential to know how the multi-level network works and how the commission distribution is done through different levels.

For example: If you have a network A > B > C. Where affiliate A has recruited affiliate B and affiliate B has further recruited affiliate C.
Here, we take a look at how the commission distribution will work:

If affiliate C refers the sale:

Affiliate C will earn the regular commission, affiliate B will earn the level-1 commission, and affiliate A will earn the level-2 commission.

If affiliate B refers the sale:

Affiliate B will earn the regular commission, and affiliate A will earn the level-1 commission.

As per the above examples, it can be observed that the immediate parent of the affiliate (who refers the sale) is the one who earns the level-1 commission. This is generally how the commission distribution works in the multi-level affiliate network.

Another significant aspect of the multi-level affiliate network is the network commission. It is the commission that the upline or parent affiliates earn on the sales that are referred by their downline affiliates.
There are two methods of calculating the network commission:

In the simple method, the network commission is calculated as the percentage of the order value.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $5, and the level-2 affiliate will earn $2.

In the dynamic method, the network commission is calculated as the percentage of the sale commission.

For example: If the order value is $100, default commission is 10%, level-1 commission is 5% and the level-2 commission is 2%.

Here, the affiliate who refers the sale will earn $10 (10%), the level-1 affiliate will earn $0.5, and the level-2 affiliate will earn $0.2.

The level commission, in this case, is calculated as the percentage of the commission that the affiliate (who refers) the sale earns.

Broadly, the commission distribution and the commission calculation are the two integral parts of the multi-level affiliate network. Merchants should carefully consider these while setting up the multi-level system for their affiliate program.

GoAffPro provides merchants with the option to set up their own multi-level network for their affiliate program. Options such as different commission calculation methods, setting up downlines as customers, and more, allows merchants to tailor it as per their requirements. Check out the app: GoAffPro

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4 Useful Multi-Level Features in the GoAffPro App

Merchants are increasingly opting for a multi-level network system for their affiliate programs. In a multi-level affiliate network, existing affiliates recruit newer affiliates and earn commissions on the sales referred by these recruited affiliates.

GoAffPro provides merchants with the option to set up their own multi-level affiliate network for their program. GoAffPro’s multi-level network feature provides a plethora of options for configuring and customizing the affiliate network.

Here we take a look at some of the multi-level options provided in the GoAffPro app:

Commission Calculation Method

Merchants can choose between two commission calculation methods: simple and dynamic. This allows merchants to set up their multi-level network in a variety of ways.

The commission is measured as a percentage of the order value in the simple method. In the dynamic method, the commission is measured as a percentage of the sale commission.

MLM Availability

The MLM availability option can be used to either enable or disable the MLM network functionality for the affiliates in the program. This will apply to all the affiliates in the program.

Merchants can disable MLM functionality for affiliates in the program, and then manually activate it for select affiliates of their choosing.

Downline Customers

GoAffPro also provides merchants with the option, to set the downline affiliates as customers of their parent affiliates. This way, parent/upline affiliates will earn a sales commission on the personal purchases made by their downline affiliates.

This option creates a customer-affiliate connection between the upline and the downline affiliate. This also acts as an encouragement for existing affiliates, to recruit more affiliates under them.

Recruitment Bonus

Merchants also get the option to set up a recruitment bonus for their affiliates. This bonus is given out to affiliates when they recruit another affiliate under them.

This option works best with the membership fees option, where affiliates pay a fee to register as affiliates in the merchant’s program.

GoAffPro provides merchants with the option to set up their own multi-level network for their affiliate program. In addition to the above-mentioned features such as MLM availability, recruitment bonus, merchants can also set up different level commissions for affiliates and set the parent of affiliates. Check out the app: GoAffPro

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5 Reasons to Choose Affiliate Marketing for Your Business

Affiliate marketing has become one of the preferred ways of marketing for brands and merchants globally. It provides great results and requires little to no money to start.

In affiliate marketing, the affiliate promotes the products of a store and brings in sales. For every referral sale that they bring to the store, they get paid a commission. This way, merchants are assured of sales and only pay the commission after a successful sale has happened.

Here we take a look at some reasons that you should be looking into affiliate marketing for your business:

Beneficial for small/new businesses

Affiliate marketing provides small and new businesses a cost-effective solution for marketing their products. With little to no initial investment needed for affiliate marketing, it makes it a great deal for merchants who are seeking to expand their business and grow.

Economical for merchants

An added benefit of affiliate marketing is that merchants only need to pay the affiliate when they refer a sale successfully. This means, merchants only pay when they get guaranteed returns in terms of actual sales. Such benefits make affiliate marketing quite economical for businesses.

Reach more people

Another advantage of affiliate marketing is that it enables brands, especially smaller ones, to reach a wider audience. Since affiliate marketing involves affiliates promoting brands on social media, businesses profit from a broader reach. It also implies that a greater number of newer customers would visit the store to make a purchase.

Closely tied to influencer marketing

Influencer marketing and affiliate marketing are integrally related. Influencers also receive money or commissions from promotions they run on social media or from their content. Over the last few years, affiliate marketing has grown to incorporate various aspects of influencer marketing and its benefits.

Various tools for affiliates

Affiliates in affiliate marketing may use a variety of methods to generate referral sales, one of which is coupon codes. Coupon codes often boost sales while also attracting new buyers who are unwilling to pay full price for a new product. Discounts inspire them to try out new products and services.

GoAffPro provides merchants with the option to start an affiliate program for their store for free. Check out the app: GoAffPro

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Key Features of GoAffPro’s Affiliate Groups Option

Managing affiliates in a program can be quite a task for merchants. To make this job easier, merchants usually like to separate affiliates into different groups. This makes it easier for setting up different commission rates for different types of affiliates in the program. It also makes affiliate management simpler.

Through the Affiliate Groups option, GoAffPro provides merchants with a powerful tool. It enables merchants to organize their affiliates into different groups, set different types of commission rates for these groups, and associate membership plans or signup pages with specific groups. This simplifies the process of setting up and managing various types of affiliates within a merchant’s program.

Here we take a look at some of the affiliate group options that GoAffPro provides:

Setting up group commissions

The affiliate groups option provides merchants with various options for setting up commission rates. These include default commission, product commission, collection commission, and multi-level commission.

Merchants can set up different commissions for products and collections with a group. With the multi-level commission option, merchants can set up a multi-level network specific to the group, this includes the option to set up special multi-level commission rates for particular products.

There is also an option to create commission modifiers to modify the commission rates when a special event gets triggered. This can include events such as, when a specific coupon is applied or when a particular product is purchased.

Linking affiliate group with other options

The affiliate groups option is very versatile and can be linked with various other options in the GoAffPro app. These include linking the groups with signup pages, membership plans, and even the post-checkout popup.

Merchants can create multiple signup pages, and link them with different affiliate groups. This way, when an affiliate registers using a signup page, they will automatically get added to the linked group.

Similarly, when it comes to membership plans. The merchant can create different membership plans and link them with affiliate groups. When an affiliate registers and selects a payment plan, they will automatically get added to the linked group.

Finally, this option also extends to the post-checkout popup, which appears on the thank you page to the customer after they make the purchase. The popup can be connected to a specific affiliate group, allowing affiliates who register through the popup to automatically get added to the linked group.

GoAffPro provides merchants with various options to manage affiliates in their program. Merchants can create affiliate groups with different commission rates and link them with other options such as signup pages and membership plans. Check out the app: GoAffPro

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4 Affiliate Marketing Tips for Merchants

Managing an affiliate program can sometimes look like a tough job. Since it involves setting up commissions, managing and paying affiliates, it can often look like a lot. However, there are ways that merchants can use to make it easier for them to run and manage their affiliate programs.

Here we take a look at some affiliate marketing tips for merchants:

Actively seeking out affiliates

Getting affiliates to join your program can be a challenging job. Merchants should actively search out affiliates and send invites to influencers to join their affiliate network. For traders who have recently launched their affiliate program, they may reach out to their current customers to get them to join their program.

Merchants can also ask their existing affiliates to recruit newer affiliates by giving them a commission on sales referred by the affiliates they recruit.

Encourage affiliates to perform better

Having a higher number of affiliates in your program, but still not getting enough sales isn’t great. To encourage affiliates in the program to perform, merchants need to provide competitive commission rates. They should also look into giving out bonuses and commission boosts to affiliates when they achieve sale targets.

Criteria and information on these incentives must be clearly explained to the affiliates so that they can work harder to achieve the targets.

Communicate with affiliates

Keeping your program affiliates informed is essential. Merchants need to interact with their affiliates regularly. For this purpose, merchants can use email marketing to send out weekly newsletters to affiliates. These could provide information on upcoming promotions or tips to affiliates. Merchants may also use sites such as Discord or Facebook to build communities and reach out more easily.

They can also send messages to affiliates that are lacking in their performance by giving them tips and motivating them to improve.

Using discounts smartly

Discounts are the most powerful way a merchant can influence the affiliate program. Merchants can assign coupons to affiliates for them to share. In the age of social media, with videos seemingly being the preferred way of content consumption, coupons provide a great option for marketing. Merchants can also give out discounts to their affiliates, this will also bring in sales.

Merchants can create special codes for influencers to suit their brand and image, this will make it easier for sharing and promotions by them.

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GoAffPro Tools for Affiliate Recruitment

Recruiting affiliates to the affiliate program can often be a challenging job. It is particularly true for newly launched stores that might not have a lot of customers or audience outreach.

There are plenty of things that merchants can do at a bare minimum. Such as adding the affiliate portal link to the footer or menu section of the store. Also, reaching out to existing customers by sharing the affiliate portal link on social media channels.

However, sometimes even these can fall short or might not be enough to gather enough steam. To tackle this issue, GoAffPro provides merchants with useful tools that can help them in recruiting affiliates.

Here we take a look at some of the tools that GoAffPro offers to merchants to help in the recruitment of affiliates:

Affiliate Portal Customization

GoAffPro offers merchants their own affiliate portal, that they can use to recruit and manage affiliates. It also offers a variety of customization options for the affiliate portal. Merchants can edit the texts on the landing page and change the banner. They can also customize the signup page of the affiliate portal, by adding fields. GoAffPro also offers multiple signup page layouts, in which affiliates can add images or put up program details.

There are further customization options also available to merchants, that they can use to customize the affiliate dashboard. They can add new affiliate tabs to the dashboard and add widgets like a leaderboard that provides affiliates with more information.

Post Checkout Popup

Merchants can set up a post-checkout popup to appear in the order status/thank you page of the store. This popup appears for customers after they have completed their purchase. It gives customers a convenient way of joining your affiliate program. Since the customer already knows about your store and products (since they have made a purchase), they are most likely to join in and promote them.

GoAffPro offers various popup styles, with different level of customizations. While some popups just direct the customer to your affiliate portal, others can automatically signup the customer and send them a welcome email with their referral link and coupon code. It also offers options like setting up a signup bonus for people who join up through popups or allowing the popup to only appear for certain products.

Marketplace

The marketplace is a directory of merchants who use GoAffPro. If enabled, the marketplace lists your store in the directory for affiliates who join the GoAffPro network to discover. This gives a convenient way to merchants to get more affiliates into their program. The marketplace option is provided for free to both merchants and affiliates.

Merchants can set up their store’s logo and description to be shown in the marketplace. Affiliates can then accordingly view the details of the program and register for it. This is especially beneficial for newer merchants who are struggling to get affiliates for their program.

GoAffPro provides merchants with advanced customization options for their affiliate portal. It also gives merchants the option to set up a post-checkout pop in their store, that will help them recruit customers as affiliates. It also offers the marketplace option, which merchants can use to find affiliates for their program. Check out the app: GoAffPro

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Coupons in Affiliate Marketing Programs

Coupon Codes are an integral part of an affiliate marketing program. Coupon codes are commonly used in the marketing and promotion of goods these days. Promotions, in particular on social media sites, are made by sharing coupon codes. Many social media sites restrict sharing of referral links or links to a store from being inserted in social media posts, so coupons codes provide a great alternative to them.

The idea of using discount codes for deals is a smart one. It allows customers to sample items from a new store without paying the entire amount on the product. Coupons are also helpful in convincing customers who may be on the fence to buy from a new store or not. A coupon code will allow customers to purchase the product at a discounted rate, and if the customer likes it, then the store will get a recurring customer.

Customization options for coupons

In an affiliate marketing program, affiliates and influencers may be provided with coupon codes, which they may then include in their promotions. Affiliate programs also allow customization of these coupon codes so that they match well with the affiliate brand.

There are also other coupon code customization options, that should be looked at:

Automatic coupon generation for affiliates

Automatic coupon code generation is an important function, generating coupons for every affiliate that registers manually can be a daunting job. So, the option of automatically generating coupon codes for new affiliate registrations as well as setting up a template style for code that will be created for new affiliates is a nice choice to have.

Limiting the usage of coupons

Limiting the use of coupon codes is also a key feature. Setting limitations on the usage of coupon codes can be helpful by allowing for more effective use of coupons and avoiding misuse. Therefore, options such as restricting the use of the coupon code to one per customer, or the ability to restrict the number of times the coupon may be used in total, could be helpful in this regard.

Limiting discount to products

Limiting the use of the coupon code to a single product or the range of items in the store is a smart tactic. Allowing discount codes to be used for products that do not sell well or to clean up the inventory of older items is a smart marketing tactic.

For example, a lot of retail clothing stores place their old stock or collection on sales or offer coupons so that they can clean up their old stock. This can typically be seen as new releases come in, such as when the new winter season comes in, the older summer pieces tend to go on sale or get discounted.

Minimum order value for discount to be applied

It is also necessary to have the option of setting a minimum order value for the use of coupon codes. Simply allowing the coupon code to be applied to products that are already priced low can become a problem, as adding the discount code will make it a loss for the merchant.

The GoAffPro app offers merchants with the option to set up coupons to get generated automatically for affiliates, as well as allowing them to assign coupons created outside the app to affiliates. Merchants also get extensive options to set usage limits for the coupon code and even the option to set the minimum order value for the coupon to be applied. Install the app: GoAffPro

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Commissions in Affiliate Marketing Programs

Commissions are an integral part of the whole affiliate marketing process. Affiliates are paid commissions for the sales that they bring to the store. Now, while setting up an affiliate program, the merchant should know the different types of commissions and how to set them up for affiliates.

Here we take a look at some of the common types of commissions that are found in affiliate programs and their examples:

Types of Commissions

Default Commission: The default commission applies to all the products and affiliates. The default commission can also be fixed with a flat rate, with the option of either applying it on each item in the order or applying it to the whole order.

All the affiliates in the program and products in the store will have the default commission rate applicable to them.

Product Commission: The product commission can be used to set different commission rates for different products or affiliates. This option can also be used to set up specific commission rates for different affiliates in the program.

For example, a 10% commission rate for affiliate A and a 15% commission rate for an affiliate B can be set using the product commissions option. Similarly, this can also be used to create different commission rates for different products in the store.

Collection Commission: The collection commission can be used to set a commission rate for a particular collection or category of products in the store.

This can be used to set, say, particular commission rates for a collection of products such as summer or winter collection of clothes.

Fixed Commission: The fixed commissions or also known as royalties can be set to give a fixed commission for an affiliate. The affiliate who has a fixed commission set up will get the commission irrespective of who refers the sale.

For example, graphic designers can awarded royalties for the sale of products that has their design on it. Such a thing can be done by setting up a fixed commission.

Setting Commission Rates

Now that we have looked at the various types of commissions that an affiliate program can have, we can also address the question of setting commission rates. It is important to include clear details about the commission that you are providing on your affiliate website. You can also explain what you want from the affiliate that registers with your program.

Commission rates need to be set with great care, if they are set too low, that will decrease the willingness of potential affiliates to join your program, and while higher commission rates will attract more affiliates, it will also eat into your margins. Researching the commission rates that are provided by your competition and what is standard in your industry can give you a rough estimate on how to choose the correct commission rate.

Commission rates can also be raised or decreased based on the performance of the affiliates, with higher rates being given as an incentive to do better. Also, different commission rates may be set for different types of affiliates based on the type of promotional content they make, their follower-ship, etc.

The GoAffPro app offers merchants with the option to set up different types of commissions such as product commission, collection commission and royalties. You get the option to set up different commission rates for any affiliate in your program as well as advanced options such as commission modifiers.