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What first comes to your mind when I say, ‘Sell your product without brand advertising on your own?’ You got it right: influencer marketing. Statistics show that today, 63% of marketers work with ten or more influencers proactively, and you can do the same.

Why? Customers, from millennials to Gen Z, today eavesdrop on social listening and heavily rely on social proof from their trusted influencers. This is true as 50% of millennials trust influencers for product recommendations rather than their favorite celebrities, whose number still stands at 38%. 

For example, Huda Beauty collaborates with Franciny Ehlke to create hype around their new product launches, smoothly building authenticity. This exemplifies how influencers revamp brand awareness, drive customer engagement, and bring the desired result.

And, it all starts with collaborating with the perfect influencer in your niche and impressing them to make a positive social impact on your behalf. However, it’s not a cakewalk! So, let’s dig deeper from the start.

What Is Influencer Marketing?

Influencer marketing is nothing but a flash of inspiration that functions as word-of-mouth marketing, promoting your brand’s USPs while establishing a strong reputation on digital media.

In this process, you can reach out to influencers with a large social media audience and know how to engage people, wave their minds, and play tactics to trigger their buying psychology. 

For instance, you can see some influencers aggressively educating their followers on how to sell on Amazon without inventory by creating engaging content that simplifies complex processes.

Nowadays, this is essential because, unlike traditional marketing, people prefer to learn and be educated before investing a single penny instead of being pitched to. That’s why besides leveraging usual digital channels like online advertisements, SEO and content marketing, and emails, brands globally are placing big bets on influencer marketing.

5 Strategies to Boost Your Brand’s Reach Through Influencer Marketing

1. Sending Influencers Gifts

As gifting works well for many brands, from fashion and makeup to cookware and more, let’s start rocking the strategy by sending valuable gifts to your smart influencers. After all, who doesn’t love a gift?

No matter if you’re picking influencers from YouTube, TikTok Shop, or anywhere else, the strategy will only serve better if you convince them to provide genuine reviews. When those influencers use your product, share knowledge, and provide captivating discounts to their followers, it builds goodwill with a lasting impression.

For instance, U.S.-based digital media company Divoom did a brilliant job by gifting their Bluetooth speaker to the influencer Victoria Desk to persuade her to create an unboxing reel. To attract her viewers, she shared her experience in this short video, featuring an attractive caption, music, and editing with great content.

2. Sponsored Posts

If you know, sponsorship is all about placing your name on the line of someone else, but the real struggle starts when closing the deal within your budget. 

So, if you have enough bucks in your bank, burning a little from it on influencer marketing does not feel your woes. Instead, it’ll ensure your foot forward with pre-existing audiences who’re already in blind love with trusted sources.  

For instance, when the Germany-based airline company, Lufthansa ties up with a travel and lifestyle influencer, Cherrie Linn, it already knows that investing in her caliber of capturing the jaw-dropping beauty of surroundings will never let it down.

Check out how to get started in affiliate marketing as a content creator

3. Run Contests and Giveaways

This is almost everyone’s favorite, as contests and giveaways are fun, engaging, and let’s be honest- we all love free stuff. Take advantage of it to enhance your brand’s visibility, open the gateway of communication, and drive gaining followers.

However, ensure your prizes are enticing and relevant to your brand to attract the right crowd, just like the duo, Margaritaville Resort Orlando and The Travel Mom are doing it now. And, don’t forget to check out the benefits of social listening to understand how your giveaways attract one’s sentiment and influence their mind to try your brand at least once. 

4. Collaborate on Unique and Engaging Content

When content collaboration for influencer marketing can take many forms, from podcast interviews and joint ventures to webinars and more—ensure it is both contextual and conceptualized. 

If the content fails to showcase relevance, unique perspectives, and personality through storytelling, it can undermine the strengths of both parties. While  60% of marketers believe that making quality content isn’t everyone’s cup of tea, fortunately, you don’t need to count yourself among those. 

Now, you can learn how to craft quality content and make influencer collaboration lead to spectacular outcomes by checking out the engaging podcast “Why You’re FAILING To Achieve Your Goals (& What To Do About It!)” with Jay Shetty and Rob Dial.

5. Build long-term relationships

Think of building relationships as gardening. You wouldn’t just throw seeds in the ground and walk away, right? Building long-term relationships with influencers requires ongoing effort. 

Regularly engaging with them, offering value, and nurturing connections can create a loyal base of brand advocates who are more likely to support and promote your brand in the long run for sustained success.

Key Considerations for Successful Influencer Collaborations

Till now, if it seems easy to collaborate with influencers and expand your brand reach, however, there are some key special factors you need to consider:

• Define objectives: What do you want to achieve? Is it just brand awareness, a lead-rich sales cadence, or measuring greater ROI?

• Identify target audience: Where do you want to cast your net? Dive deeper into the demographics, psychographics, or behavioral traits of your target audience before reaching out to an influencer.

• Research potential influencers: Who can match the vibe with your target audience? Influencers with higher engagement rates don’t necessarily have similar tastes.

• Determine budget: Know whether you can make a hefty investment, as every step in influencer marketing costs money—be it for shoutouts, sponsorships, content creation, or anything else.

• Craft an undeniable pitch: Remember, finding a sweet spot is not as tricky as negotiating and convincing someone. Offer your pitch with spot-on facts.

• Sign terms and agreements: Don’t rely on verbal agreements, as they can lead to conflicts later on. Clarify the clauses, claims, rights, and payment terms in writing.

• Monitor and analyze performance: Lastly, optimize every engagement metric and actionable insight that showcases your brand’s growth. You can get help from tech tools like GoAffPro, which provides a full range of performance and conversion analytics.

Let’s Have A Crux

Influence others, not yourself, in influencer marketing! Yeah, you heard it right, as you need to take every step very strategically before reaching an ultimate collaboration with any influencer. If you do it well, as explained, you’ll see the drastically changing scenarios of your brand expansion.

But don’t consider this influencer collaborating strategy set in stone that can’t be changed, rather stay open to changes that match your goals and pace.

Want to build an influencer program for your store? With GoAffPro, you can easily set up a program for your store. Check out our app: GoAffPro