GoAffPro

If an affiliate generates 10 orders of $30 each ($300 gross revenue), your business must absorb the picking, packing, shipping, and payment processing fees across ten distinct packages. However, if another affiliate generates 5 orders of $120 each ($600 gross revenue), that is: half the orders, double the revenue, and a better margin.

While increasing the number of sales is essential for a successful affiliate marketing program, another aspect is driving more profitable and higher-value orders towards your store. Once you have reached a consistent level of affiliate sales coming into your store, you should be focusing on higher order values.

To do this, you need to make adjustments to your affiliate program and commission structure so it rewards affiliates for pushing the average order value (AOV) metric upwards.  This guide breaks down how you can use GoAffPro to increase your store’s Average Order Value (AOV).

Why Affiliate-Referred Customers Tend to Have Higher AOV

When cold shoppers land on your site from a Facebook or Google ad, they typically buy a single item to test your brand. They lack the context and trust needed to commit to a multi-item routine. Whereas affiliates drive traffic differently by offering context, education, and social proof.

For example, a beauty creator doesn’t just review a cleanser from your store. They showcase a 3-step skincare routine, explaining how the cleanser works best when paired with your toner and night cream. The customer adds all three products to their cart.

Affiliate marketing has a big advantage over paid ads: affiliates can provide more context when promoting your products.

4 GoAffPro Tactics That Directly Increase AOV

To get your affiliates to refer orders with a higher value to your store, you need to reward your affiliates for pushing that purchasing behavior. GoAffPro offers various options to merchants for doing this in their program.

1. Set a Minimum Order Value for Commission Eligibility

If every order earns the same commission percentage regardless of its value, affiliates will have no incentive to encourage customers toward a bigger cart.

You can fix this by setting a minimum commission threshold for affiliate orders. For example, if you want to set up a $50 minimum commission threshold, you can set the commission rule with the order total option and set it to give zero percent commission on orders less than $50.

To set this in GoAffPro: Go to the Commissions > Referral Commissions > Commission Rules section. Click on New Commission Rule > Select the order total or subtotal option > Set the amount (with the “less than or equal to” option) and assign the corresponding rate for it.

2. Give Higher Commission on Bundle Purchases

Product bundles are great for increasing the AOV of the store. While individual items are priced, say, at $20, a bundle of multiple items can be priced at $80 (marked as discounted when purchasing as a bundle.

On such bundles, you can offer a higher commission rate to your affiliates. For example, you can pay a standard 10% rate on individual items, whereas you can offer a 15% or 20% rate on bundled products or products marketed as kits.

To set this in GoAffPro: Go to Commissions > Referral Commissions > Collection Commissions. Select your store’s “Bundles” collection and set the elevated commission rate.

3. Deploy Sliding Scale Commissions Based on Order Value

You can look into setting up a sliding scale commission structure, where commission payouts increase with the customer’s cart value.

For example, orders between $0 and $50 (base tier) earn a standard 10% commission. For orders from $51 to $100, affiliates receive a 15% commission, while orders over $100 provide a 20% commission to affiliates.

To set this in GoAffPro: Go to the Commissions > Referral Commissions > Commission Rules section. Click on New Commission Rule > Select the order total or subtotal option > Set the amount (with the “is more than or equal to” option) and assign the corresponding rate for it.

4. Create an “AOV-Boosting” Digital Asset Pack

Affiliates cannot promote bundles effectively without high-quality creative images or assets. If you only provide single-product images, that is all they will post.

For example, you can upload bundle comparison graphics, “which kit is right for you?” flowcharts, and complete-kit product images for your affiliates, which will help them promote these bundles/kits.

To do this in GoAffPro: Go to the Digital Assets tab > There, you can upload assets that are specifically created for bundles and kits in your store.

Communicating your AOV Strategy to Affiliates

After you’ve made changes to your commission structure, established a minimum commission threshold for orders, and implemented a sliding-scale commission rate based on order value, it’s important to inform your affiliates about these new incentives. This program will be effective only if your affiliates are well-informed about the entire incentive structure you’ve created.

• You can include this information in the welcome email that is sent to affiliates upon signup.
• You can create a drip email campaign to be sent to affiliates a few days after they sign up. This campaign will inform them about the incentive structure.

Tracking the AOV Per Affiliate in GoAffPro

To determine whether your strategy is working, you must monitor your data. GoAffPro makes it easy to track the AOV that an affiliate offers.

1. In the GoAffPro Admin Panel,> Go to the Analytics tab.
2. Here, you can filter data by affiliate and find direct reporting on Revenue, Orders, and Average Order Value (AOV) per affiliate.
3. Compare an affiliate’s AOV against your store-wide benchmark to see which affiliates are driving more high-value orders to your store.

Conclusion: Scale Revenue, Not Just Orders

By aligning your affiliate structure with Average Order Value, you encourage your affiliates to promote your highest-value bundles and kits. Using GoAffPro’s commission rules and digital asset features, you can create a program that rewards affiliates for referring orders with higher cart values.

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