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4 Useful Multi-Level Features in the GoAffPro App

Merchants are increasingly opting for a multi-level network system for their affiliate programs. In a multi-level affiliate network, existing affiliates recruit newer affiliates and earn commissions on the sales referred by these recruited affiliates.

GoAffPro provides merchants with the option to set up their own multi-level affiliate network for their program. GoAffPro’s multi-level network feature provides a plethora of options for configuring and customizing the affiliate network.

Here we take a look at some of the multi-level options provided in the GoAffPro app:

Commission Calculation Method

Merchants can choose between two commission calculation methods: simple and dynamic. This allows merchants to set up their multi-level network in a variety of ways.

The commission is measured as a percentage of the order value in the simple method. In the dynamic method, the commission is measured as a percentage of the sale commission.

MLM Availability

The MLM availability option can be used to either enable or disable the MLM network functionality for the affiliates in the program. This will apply to all the affiliates in the program.

Merchants can disable MLM functionality for affiliates in the program, and then manually activate it for select affiliates of their choosing.

Downline Customers

GoAffPro also provides merchants with the option, to set the downline affiliates as customers of their parent affiliates. This way, parent/upline affiliates will earn a sales commission on the personal purchases made by their downline affiliates.

This option creates a customer-affiliate connection between the upline and the downline affiliate. This also acts as an encouragement for existing affiliates, to recruit more affiliates under them.

Recruitment Bonus

Merchants also get the option to set up a recruitment bonus for their affiliates. This bonus is given out to affiliates when they recruit another affiliate under them.

This option works best with the membership fees option, where affiliates pay a fee to register as affiliates in the merchant’s program.

GoAffPro provides merchants with the option to set up their own multi-level network for their affiliate program. In addition to the above-mentioned features such as MLM availability, recruitment bonus, merchants can also set up different level commissions for affiliates and set the parent of affiliates. Check out the app: GoAffPro

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5 Reasons to Choose Affiliate Marketing for Your Business

Affiliate marketing has become one of the preferred ways of marketing for brands and merchants globally. It provides great results and requires little to no money to start.

In affiliate marketing, the affiliate promotes the products of a store and brings in sales. For every referral sale that they bring to the store, they get paid a commission. This way, merchants are assured of sales and only pay the commission after a successful sale has happened.

Here we take a look at some reasons that you should be looking into affiliate marketing for your business:

Beneficial for small/new businesses

Affiliate marketing provides small and new businesses a cost-effective solution for marketing their products. With little to no initial investment needed for affiliate marketing, it makes it a great deal for merchants who are seeking to expand their business and grow.

Economical for merchants

An added benefit of affiliate marketing is that merchants only need to pay the affiliate when they refer a sale successfully. This means, merchants only pay when they get guaranteed returns in terms of actual sales. Such benefits make affiliate marketing quite economical for businesses.

Reach more people

Another advantage of affiliate marketing is that it enables brands, especially smaller ones, to reach a wider audience. Since affiliate marketing involves affiliates promoting brands on social media, businesses profit from a broader reach. It also implies that a greater number of newer customers would visit the store to make a purchase.

Closely tied to influencer marketing

Influencer marketing and affiliate marketing are integrally related. Influencers also receive money or commissions from promotions they run on social media or from their content. Over the last few years, affiliate marketing has grown to incorporate various aspects of influencer marketing and its benefits.

Various tools for affiliates

Affiliates in affiliate marketing may use a variety of methods to generate referral sales, one of which is coupon codes. Coupon codes often boost sales while also attracting new buyers who are unwilling to pay full price for a new product. Discounts inspire them to try out new products and services.

GoAffPro provides merchants with the option to start an affiliate program for their store for free. Check out the app: GoAffPro

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Key Features of GoAffPro’s Affiliate Groups Option

Managing affiliates in a program can be quite a task for merchants. To make this job easier, merchants usually like to separate affiliates into different groups. This makes it easier for setting up different commission rates for different types of affiliates in the program. It also makes affiliate management simpler.

Through the Affiliate Groups option, GoAffPro provides merchants with a powerful tool. It enables merchants to organize their affiliates into different groups, set different types of commission rates for these groups, and associate membership plans or signup pages with specific groups. This simplifies the process of setting up and managing various types of affiliates within a merchant’s program.

Here we take a look at some of the affiliate group options that GoAffPro provides:

Setting up group commissions

The affiliate groups option provides merchants with various options for setting up commission rates. These include default commission, product commission, collection commission, and multi-level commission.

Merchants can set up different commissions for products and collections with a group. With the multi-level commission option, merchants can set up a multi-level network specific to the group, this includes the option to set up special multi-level commission rates for particular products.

There is also an option to create commission modifiers to modify the commission rates when a special event gets triggered. This can include events such as, when a specific coupon is applied or when a particular product is purchased.

Linking affiliate group with other options

The affiliate groups option is very versatile and can be linked with various other options in the GoAffPro app. These include linking the groups with signup pages, membership plans, and even the post-checkout popup.

Merchants can create multiple signup pages, and link them with different affiliate groups. This way, when an affiliate registers using a signup page, they will automatically get added to the linked group.

Similarly, when it comes to membership plans. The merchant can create different membership plans and link them with affiliate groups. When an affiliate registers and selects a payment plan, they will automatically get added to the linked group.

Finally, this option also extends to the post-checkout popup, which appears on the thank you page to the customer after they make the purchase. The popup can be connected to a specific affiliate group, allowing affiliates who register through the popup to automatically get added to the linked group.

GoAffPro provides merchants with various options to manage affiliates in their program. Merchants can create affiliate groups with different commission rates and link them with other options such as signup pages and membership plans. Check out the app: GoAffPro

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4 Tips for Affiliates to Get More Sales

Affiliate marketing gives people a perfect way to make a passive income. It does not need any money to get started and does not have any obstacles to getting started. Affiliates promote products through links or discounts in affiliate marketing and receive a commission on any sales made using their referral.

It’s easy to get started in affiliate marketing, but success takes hard work and time. Since affiliate marketing is one of the main ways that brands or stores use to sell their products, it is crucial to stand out from the crowd. It is also necessary to have patience as it may take time to get actual results.

Here we take a look at some tips for affiliates to get more sales:

Promote Relevant Products

Affiliates must promote only relevant products. This means that the affiliates should focus on the products or types of products they know about. Furthermore, promoting a wide range of products can stretch an affiliate thin, resulting in poorer quality content.

This also does not mean that affiliates should not get into a new category of products. If they are ready to learn and get to know the space of that product, then they should go ahead with that.

Create Good Content

Affiliates can use various ways to reach out to their audience. This can range from publishing blog posts to writing product reviews, or making videos to advertise or review products. It must be of high quality, regardless of the type of content that the affiliate chooses to make.

Content that affiliates create should be oriented towards answering questions or addressing problems that people might have. This way, the content will gain more views and will be interesting to more people. Good quality content these days is a crucial factor in the success of an affiliate.

Use Data to Improve

A significant part of being an affiliate is to keep changing and developing. Affiliates need to use statistics and data to evaluate their content and promotions, see where they can develop, and make necessary changes.

Not only that, but affiliates often need to change in tune with the current trends. They need to use new tools and strategies, as well as to make adjustments to how their content is produced, and to reach audiences as a result of new trends on the Internet.

Building an Audience

Finally, one of the most critical aspects of an affiliate’s journey is to create an audience. This will take real work, since having an audience requires the affiliate and their content to be unique and special. It needs to be relatable to people so that they can share it further.

Affiliates can use tools such as email marketing or social media marketing to reach wider audiences. While targeting a wider audience is fantastic, affiliates should also ensure that they reach out and get more people to purchase products using their referrals as well.

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4 Affiliate Marketing Tips for Merchants

Managing an affiliate program can sometimes look like a tough job. Since it involves setting up commissions, managing and paying affiliates, it can often look like a lot. However, there are ways that merchants can use to make it easier for them to run and manage their affiliate programs.

Here we take a look at some affiliate marketing tips for merchants:

Actively seeking out affiliates

Getting affiliates to join your program can be a challenging job. Merchants should actively search out affiliates and send invites to influencers to join their affiliate network. For traders who have recently launched their affiliate program, they may reach out to their current customers to get them to join their program.

Merchants can also ask their existing affiliates to recruit newer affiliates by giving them a commission on sales referred by the affiliates they recruit.

Encourage affiliates to perform better

Having a higher number of affiliates in your program, but still not getting enough sales isn’t great. To encourage affiliates in the program to perform, merchants need to provide competitive commission rates. They should also look into giving out bonuses and commission boosts to affiliates when they achieve sale targets.

Criteria and information on these incentives must be clearly explained to the affiliates so that they can work harder to achieve the targets.

Communicate with affiliates

Keeping your program affiliates informed is essential. Merchants need to interact with their affiliates regularly. For this purpose, merchants can use email marketing to send out weekly newsletters to affiliates. These could provide information on upcoming promotions or tips to affiliates. Merchants may also use sites such as Discord or Facebook to build communities and reach out more easily.

They can also send messages to affiliates that are lacking in their performance by giving them tips and motivating them to improve.

Using discounts smartly

Discounts are the most powerful way a merchant can influence the affiliate program. Merchants can assign coupons to affiliates for them to share. In the age of social media, with videos seemingly being the preferred way of content consumption, coupons provide a great option for marketing. Merchants can also give out discounts to their affiliates, this will also bring in sales.

Merchants can create special codes for influencers to suit their brand and image, this will make it easier for sharing and promotions by them.

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GoAffPro Marketplace for Merchants & Affiliates

While starting an affiliate program is simple, recruiting affiliates into the program can, more often than not, prove to be a challenge. Getting affiliates to join the program, especially for newer stores, can become a real difficulty for merchants who are just starting out with affiliate marketing.

GoAffPro has introduced the Marketplace option to help merchants tackle this issue. The marketplace is a curated directory of affiliate programs that are run by merchants using the GoAffPro platform.

Marketplace for merchants

Merchants who use GoAffPro can go to the marketplace tab within the app and set up their store’s marketplace listing. They can upload their store’s logo and icon, as well as set up their store’s category and description. There is also an option for geo-restriction, where merchants can choose to allow affiliates from certain countries to apply for their program.

After setting up their listing, they can then enable the marketplace listing, after which their store’s affiliate program will get displayed in the marketplace’s directory. This option allows merchants who are looking to recruit more affiliates into their program, or for merchants who are struggling to find any affiliates, an easy way to get discovered.

Marketplace for affiliates

The marketplace also offers a great opportunity for affiliates or for people who are looking to become affiliates. Affiliates can register on the GoAffPro website and get access to all the stores in the marketplace directory.

Affiliates, after signing up, are provided with an easy to use dashboard. In this dashboard, affiliates can browse the stores in the marketplace and view their details. Affiliates do have the option to join multiple affiliate programs. The dashboard also provides affiliates with information such as their referral sales, the traffic from their referral, and payouts.

While all of this information will be present in much more detail in the individual store portals, the marketplace dashboard gives affiliates a single location to view all essential details.

In conclusion, the marketplace option provides an easy and convenient way for merchants to get discovered by affiliates, making the task of recruiting affiliates easier. For affiliates, it gives a vast directory of stores that they can join. The marketplace option is free for both affiliates and merchants to use.

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Commissions of an Affiliate Program

The Commissions are a vital part of the affiliate network. When someone makes a purchase in a store using a referral from an affiliate, the affiliate receives a commission on the purchase.

Affiliates work to create promotions and to bring sales to a store, to receive commissions in exchange. Setting up commission rates can often become difficult particularly if the merchant wants to set different commission rates for different affiliates. This often includes setting various types of commission rates for affiliates in the program.

Here we take a look at some of the types of commissions that merchants can set up in their programs:

Default/Product Commission

The default commission is set as the default rate for all affiliates in the program. It applies to all the affiliates and products in the store. Product commission is used to set different commission rates for the products in the store.

Using the choice of product commission, each product can have its own commission rate set for it. This choice can also be used to disable a product commission or to set up a product commission for a particular affiliate of the program.

Standard Commission for affiliate

The standard commission option is used to set special commission rates for the affiliate. This can include setting up of a different default commission for that specific affiliate or setting up a special product or collection for the affiliate.

This option allows merchants to have greater flexibility in customization, as they can set different commissions for any affiliate in the program as per their requirement.

Fixed Commissions (Royalties)

Affiliates or influencers who partner up with a brand also have their own custom designs that they sell in the store. The fixed commission (royalties) option allows the affiliates to earn a commission on the selling of that product, irrespective of the affiliate that made the sale.

Merchants can also set the royalties to be credited to the affiliate, even though it’s not a referral sale. This makes it easier for merchants to cater to affiliates or influencers who want to sell products with their designs or brand.

Affiliate Commission Groups

Merchants may set up commission groups, which are groups of affiliates. Affiliates may be added or excluded from each group and various types of commissions can be set to apply to affiliates within the group.

This involves setting up a default/product commission for affiliates in the group, setting up a multi-level network with different commissions for each level of the network for affiliates in the group, and there is also an option to set up commission modifiers and commission boosters for affiliates present in the group.

Using the above options and various types of commissions, merchants can have a high degree of customization and can appeal to different affiliates and requirements. It also offers an easier way to handle the affiliate commissions in the program.

GoAffPro offers merchants the option to set different types of commissions for their affiliates. It allows merchants to set up different commissions for different affiliates. There are also options for setting up royalties and creating commission groups for affiliates. Check out the app: GoAffPro

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Tips for Merchants during the COVID-19 Pandemic

If you are running an affiliate program or are a member of such a program, you will know that the ongoing pandemic of COVID-19 has had a huge impact on online e-commerce. Sales have gone down, and a lot of businesses are struggling to overcome this. 

Affiliate programs run by major companies such as Amazon have made large cuts in commission rates, with rates for products such as groceries falling from 5% to just 1%. This has also affected the incomes of online publishers, such as BuzzFeed or Vox Media, who create content that guides people on making online purchases. 

Among all this, it is important to look at how merchants can take steps to overcome this rough period. Merchants will have to look at cutting back on expenditure, which also means cutting back on the costs of the affiliate program they run. 

Here we take a look at some steps that merchants can take:

Hold off on new affiliate registrations

For starters, merchants can restrict the registration of new affiliates. With economies seeing a massive global impact of the coronavirus pandemic, a high number of job losses and the oncoming recession gives a rather gloomy picture of the future. So people have increasingly started looking at jobs online, and with the gig economy on the rise, a lot more people are now going to want in.  

It is therefore in the best interests of merchants to look at running a tight ship, by closing down new affiliate registrations and keeping only strong-performing affiliates. In other words, rather than broadening the affiliate program by recruiting more affiliates, it is better, for now, to look at narrowing it further down. 

Lower commission rates for the program

With the rise in competition, due to more people coming in, it can also mean that merchants can potentially reduce commission rates of their affiliate program. While this can be a harder pill for existing affiliates to swallow, they can keep their commission rates the same or reduce them marginally, while reducing commission rates for newer affiliates. 

With the increase in competition due to more people coming in, it can also mean that traders can potentially reduce the commission rates of their affiliate program. While this may be a tougher pill for existing affiliates to swallow, their commission rates may remain the same or can be marginally lowered, while lowering commission rates for newer affiliates. 

Adapt to the new normal 

Many online businesses have tried to adapt to this situation, many of them have started selling essential supplies, such as hygiene products, including hand sanitizers, soaps, etc., while many have also started selling masks and gloves on their stores. This has helped a lot of businesses by keeping them going even in rough times like these.

Merchants may also ask their affiliates to shift their promotions to these essential products, which would also help to support their affiliate programs. Merchants may also take advanced orders for products that can be delivered on a priority basis whenever the lock-down is opened. Another relief that traders can get is by putting all the bonuses on hold and removing any targets that have been set for affiliates in the future. 

While the future may look somber from today’s perspective, things will eventually get better and go back to normal. Moreover, it is very difficult to expect that online retail will remain down, and it would be safe to assume that, after the pandemic subsides, online retail could become even larger with the social change taking into account social distancing and other precautions.