Referral links are an essential part of the entire affiliate marketing system. Affiliates share these referral links with their followers/audience and earn commissions on any sales made using these links.
Referral links are allocated to the affiliate when they register with the affiliate program. They carry out promotions using these links on different platforms. It is useful to provide customization options for these referral links to affiliates. In this way, they will tailor their referral links to match the type of promotions they carry out.
Here, we take a look at some of the ways that affiliates can customize their referral links:
Referral link customization
Referral codes are codes that are present at the end of each referral link, and this code is unique to each affiliate. Referral codes are used by the affiliate marketing program to track the referral sale and credit the commission to the affiliate who’s referral link was used to make the purchase.
By allowing referral code customization, affiliates can then customize their referral links by customizing their referral codes. They may also be given the option of having multiple referral codes that they can use in their promotions.
Shortening referral links
Affiliates tend to use different platforms for their promotions, which can sometimes make it difficult for them to share these long referral links. It is, therefore, beneficial to offer affiliates the opportunity to shorten their referral links to match their style of promotion.
Referral link shortening can help affiliates use shorter links in their promotions that can make a huge difference, especially in the case of social media platforms such as Facebook or Instagram.
Product links for affiliates
The majority of times, affiliates focus on the promotion of a specific product in a merchant’s store. Therefore this makes sense that they are given the option of either creating product links or having their default referral link set to direct customers to the product that they want to promote.
Merchants can also set the default referral link for affiliates that will, by default, change the referral link for all affiliates in the program to direct customers to a specific store page.
Referral link statistics
Many affiliate marketing services have the option of providing affiliate with statistics on their promotions. These statistics can provide useful analytical data that can help affiliates view the performance of their promotions and help them understand where they can improve.
This data may include the origin of a click, such as the browser, device, or operating system used by the visitor, etc. Merchants can also incorporate referral link parameters that will help them use Google Analytics for analytical data.
GoAffPro provides merchants with options such as referral code customization, shortening referral links, and even setting up or generating product links for affiliates. It also offers advanced analytics for affiliates to view in their account dashboards.