Marketing is the first sector to suffer a cybersecurity breach. Think about it. Marketers always have a million tabs open. They do outreach on every social media platform. It’s easy to click on a malicious link on Telegram or Twitter and get malware on a corporate device.
Then, company data will fall into the wrong hands or get held up by ransomware. Luckily, there’s a simple solution. Marketers must abide by these 6 cybersecurity strategies to protect their next campaign and devices.
Have a look at these 6 cybersecurity strategies for digital marketers to protect their campaigns and devices:
Every professional needs a backup of their data. One server problem or an issue with your hosting company, and poof, you’ll lose everything. There are three ways to do a backup.
The first is using a cloud service. The second is getting a physical hard drive and making copies. The last is to use a third-party app. All ways are good. The choice boils down to personal preference or company culture.
Learn About Online Scams
It’s super easy to fall for an online scam. Here’s a simple scenario. It’s Friday, and you’ve just finished your last meeting. Your significant other is waiting for you to go to dinner, so you’re rushing home. When you clock out, you get a warning email that someone is trying to breach the main company website. You click on the link inside the mail to stop the attack. You enter the login details, the attack is stopped, and you go home happy.
Then Monday morning comes, and your boss calls you for a meeting. Your simple mistake led to the company suffering a data breach. A hacker mirrored the hosting company site, sent you a scam email, and you fell for it. One click is all it takes.
That’s why digital marketers must use cybersecurity tools, such as VPNs, antivirus programs, ad blockers, and password managers. They also need to learn how to identify scams, report them to the IT department, and check every sender thoroughly.
Check Your CRM Regularly
A customer relationship management system is a red flag regarding good cybersecurity practices. CRMs have data on transaction history and authorized user authentication. Hackers who get such info can perform DDoS attacks or steal client data.
The way to overcome this problem is to track CRM activity religiously. That way, if anything suspicious comes up, you’ll be the first to know and stop hackers dead in their tracks. Remember to open the outgoing mail folder to see whether someone is harming your business reputation.
Check out these tips on protecting your affiliate marketing program from fraud
AI is all the rage, and everyone’s adding chatbots to their site. It’s a great digital marketing strategy because it allows you to communicate with customers instantly and efficiently and personalize each message. But what if the plugin you integrate was made by a hacker who wants to manipulate your data?
Having an in-house customer service team or outsourcing the department is best. Only use bots if you trust the provider and are confident about their security protocols. If not, hackers will leverage automation to breach your business.
Limit Account and Device Access
A/B testing is the bread and butter of every successful marketing campaign. Teams often work on multiple campaigns simultaneously, making more accounts prone to hacking threats.
The first line of defense must be strong passwords and multi-factor authentication. Then, limit access to accounts and devices only to the team members that need it. That way, financial data will be safe from prying eyes.
Check for Affiliate Threats
Cybercriminals can steal commissions from your affiliate campaign. It’s a major problem since you don’t know how they market your products or services. Affiliate fraud happens constantly.
The way to solve this issue is to filter your affiliates. If there are known scammer accounts or suspicious activity, close down the accounts.
GoAffPro offers a range of tools to help merchants prevent fraud. With features such as advanced sale conversion details, coupon code leak detection, and disabling commission on self-referrals, merchants can easily protect their affiliate programs from fraud. To learn more about the app, please visit GoAffPro.