When you run an affiliate program, the common thing to notice is the different types of affiliates that are present in your program. To improve the efficiency and performance of your affiliate program, you need to look at the types of affiliates you have and information about them.
Here we look at some tips on managing different types of affiliates that are present in an affiliate program:
Identify different types of affiliates
When affiliates register with your affiliate program, you should check upon the information, they have provided on their profiles. It’s necessary to analyze which platform the affiliate uses for promotions. For example, some affiliates may be promoting your products on their blogs, while others may be using social media.
Information such as location, the medium used for promotions and the type of content they produce is an essential part of the identification of different types of affiliates. Then you can use these details to set different commission rates and make the appropriate changes to how the affiliate program works. Also, for influencers, the social media platform they use for promotions, the content they produce and the number of followers they have are some of the metrics that are important to note.
Have different commission rates for them
Once you have reviewed the information that your affiliates have provided, you can set the commission rate for them accordingly. Depending on the type of affiliate, the platform used by the affiliate and the reach of the affiliate, the commission may be determined accordingly.
For affiliates with a higher reach, i.e. more followers, the commission rate can be set higher to encourage the affiliate to potentially attract more customers. Whereas, in the case of affiliates, who are beginners or are just starting can have a lower rate of a commission set for them. However, it is important to note that, as an affiliate grows, you should be flexible enough to revise commission rates.
Customize the affiliate program
A great way to save time in setting up different commission rates for different types of affiliates can be by creating multiple signup pages for your affiliate portal. These sign-up pages can also be set in such a way that a specific commission rate is set for the affiliate that registers through a specific sign-up page. Multiple sign-up pages can be created to be shared on different platforms, which would help to a large extent to filter out affiliates, based on the platforms they use for promotions.
Other than this, a great way to get more affiliates into your program is to set up a multi-level affiliate network in which existing affiliates can recruit newer affiliates. The existing affiliate shall be paid a percentage commission on any sale made by the affiliate under them. This not only gives them a financial incentive to recruit more affiliates but also encourages them to manage their affiliates by encouraging them to make more sales.
GoAffPro provides merchants with easy access to affiliate information. You can set different commission rates for each affiliate and customize the affiliate portal by setting up multiple signup pages. You also have the option to have a multi-level affiliate network of up to 20 levels.