GoAffPro

Traditional affiliate partnerships involve individuals like influencers and bloggers, while brand-to-brand collaborations connect two non-competing companies that share similar audiences but offer different products.

Perfect examples:

• Coffee brand partners with premium mug brand.
• Skincare brand teams with reusable cotton pads.
• Fitness apparel partners with protein powder.

How it works:

1. Store A joins Store B’s affiliate program (gets affiliate links/codes).
2. Store A promotes Store B to their customers via email, social, or on‑site (e.g., “We love these mugs – use code COFFEE for 10% off”).
3. Store B pays Store A a commission on tracked sales (e.g., 15%).
4. Optionally reciprocal setup, Store B also promotes Store A.

Why it’s a 2026 trend: Brands want low‑cost, high‑trust audience access. Email lists convert at 3–5x the rate of cold traffic, and affiliate tracking automates tracking and attribution. No need for complex contracts or inventory sharing, just affiliate software like GoAffPro to handle codes, tracking, and reporting.​

How to Pitch It: Email Template to Other Store Owners

Finding partners is straightforward: identify non‑competing brands with complementary products and overlapping audiences (similar price points, aesthetics, demographics).

Pitch Email Template

Subject: Quick Win: Cross‑Promote to Each Other’s Lists? (Coffee + Mugs)

Hi [Founder/Owner Name],

I run [Your Coffee Brand], and we’re huge fans of [Their Mug Brand], the perfect mugs for our pour‑overs! We have [X] customers who’d love your products, and I suspect your audience would appreciate our [single origin beans/unique roasts].

Quick partnership idea:

• I’ll join your affiliate program and promote you to our [X] subscribers with a custom code (e.g., COFFEE10).
• You’ll get tracked sales and 15% commissions.
• In return, we’d love a similar promo from your side.

No contracts, no inventory, just email swaps and affiliate tracking.

Interested? Happy to hop on a 15‑minute call or send details.

Best,

[Your Name]

[Your Brand] | [Phone] | [Link to Program]

Why this works:

• Flattery + relevance: Shows genuine admiration and audience fit.
• Simple ask: Affiliate program already exists, no new infrastructure.
• Mutual benefit: Clear value exchange.
• Low commitment: Quick call or test.

Send to 10–20 brands per week; expect 20–30% response rate and 5–10% to convert.

The Setup: Joining Each Other’s Affiliate Programs

Once both brands agree:

Step 1: Store A Joins Store B’s Program

• Store A signs up as an affiliate in Store B’s GoAffPro program.
• Store B approves and generates:
  • Unique referral link for Store A.
  • Custom coupon code (e.g., COFFEE10 for 10% off), with commissions set at 15–20%.

Step 2: Store A Promotes Store B

Store A sends an email/newsletter to their list:

Subject: Our Favorite Mugs for Coffee Lovers (10% Off)

Hey [Coffee Brand Community],

Perfect pour‑over starts with the perfect mug. That’s why we love [Mug Brand] crafted for coffee nerds like us.

Special for you: Use code COFFEE10 for 10% off your first order.

[Shop Now Button → Store B’s referral link]

They’re running a limited batch, don’t sleep on this. ☕

[Your Brand Team]

Step 3: GoAffPro Tracks & Pays

• Every sale using COFFEE10 or Store A’s referral link gets attributed to Store A.
• GoAffPro handles commissions, reporting, and payouts automatically.

Step 4: Reciprocal Promotion

Store B does the same for Store A, with a symmetric setup.

This creates a virtuous cycle: each promotion drives sales for the partner, who then promotes back, amplifying reach over time.

GoAffPro Feature: Post‑Checkout Popup for Partner Brands

To maximize cross‑promotion, use GoAffPro’s Post‑Checkout Popup to pitch partner brands to your customers right after they buy from you on the order confirmation page.​

Why Post‑Checkout Works for Partnerships

• High intent: Customers just bought from you, so they’re warm and receptive.
• Trust transfer: “If I like this brand, I’ll probably like their partner.”
• Perfect timing: Thank‑you page is a natural upsell moment.

Step‑by‑Step Setup

1. Enable Post‑Checkout Popup
   • In GoAffPro admin, go to the Post Checkout Popup tab and toggle it ON. (if you are on Shopify, you will also need to integrate it)
   • Choose style: Basic, Simple, or Advanced popup.​
2. Customize for Partner Brand
   • Edit popup text: “Loved your [coffee]? Try these mugs from [Partner Brand]!”
   • Add partner affiliate link or custom coupon code (e.g., COFFEE10).
   • Upload partner logo or banner for visual appeal.
   • Optional: Target specific products (e.g., show mug popup only after coffee purchase).​

This turns every one of your customers into a potential customer for your partner and vice versa.

Brand‑to‑brand partnerships unlock warm audiences you’d never access otherwise, and GoAffPro handles the tracking, codes, and post‑checkout automation so you can launch these collaborations in hours instead of weeks. Start with one coffee‑mug swap, measure the results, and scale to a network of complementary partners.

FAQ