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4 Tips for Affiliates to Get More Sales

Affiliate marketing gives people a perfect way to make a passive income. It does not need any money to get started and does not have any obstacles to getting started. Affiliates promote products through links or discounts in affiliate marketing and receive a commission on any sales made using their referral.

It’s easy to get started in affiliate marketing, but success takes hard work and time. Since affiliate marketing is one of the main ways that brands or stores use to sell their products, it is crucial to stand out from the crowd. It is also necessary to have patience as it may take time to get actual results.

Here we take a look at some tips for affiliates to get more sales:

Promote Relevant Products

Affiliates must promote only relevant products. This means that the affiliates should focus on the products or types of products they know about. Furthermore, promoting a wide range of products can stretch an affiliate thin, resulting in poorer quality content.

This also does not mean that affiliates should not get into a new category of products. If they are ready to learn and get to know the space of that product, then they should go ahead with that.

Create Good Content

Affiliates can use various ways to reach out to their audience. This can range from publishing blog posts to writing product reviews, or making videos to advertise or review products. It must be of high quality, regardless of the type of content that the affiliate chooses to make.

Content that affiliates create should be oriented towards answering questions or addressing problems that people might have. This way, the content will gain more views and will be interesting to more people. Good quality content these days is a crucial factor in the success of an affiliate.

Use Data to Improve

A significant part of being an affiliate is to keep changing and developing. Affiliates need to use statistics and data to evaluate their content and promotions, see where they can develop, and make necessary changes.

Not only that, but affiliates often need to change in tune with the current trends. They need to use new tools and strategies, as well as to make adjustments to how their content is produced, and to reach audiences as a result of new trends on the Internet.

Building an Audience

Finally, one of the most critical aspects of an affiliate’s journey is to create an audience. This will take real work, since having an audience requires the affiliate and their content to be unique and special. It needs to be relatable to people so that they can share it further.

Affiliates can use tools such as email marketing or social media marketing to reach wider audiences. While targeting a wider audience is fantastic, affiliates should also ensure that they reach out and get more people to purchase products using their referrals as well.

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Tiered Commission System with GoAffPro

Many merchants look to set up commission tiers for their affiliate programs. They look for an option to set up a system where the commission rate for affiliates can change automatically as per the commission tiers.

GoAffPro provides merchants with an easy way of setting up a tiered commission system for their affiliate program. For setting this up, they can use the commission booster option.

Here we take a look at how merchants can set up a tiered commission system using the commission booster option in the GoAffPro app:

Enabling the commission booster option:

The Commission Booster option can only be used after merchants enable the Targets and Bonuses option in the Settings > Extras section (in the GoAffPro app).

After this, they can open the Targets tab and go to the Commission Booster section, to configure a booster from there.

Commission booster settings:

Here, merchants have different parameters for the booster to apply on, such as revenue, sales commission, network commission, total commission, number of orders, and new customer orders. There is also the option to choose the time period for the booster, with options such as current month or week, last 30, 60, or 90 days, last 1 year, and all time.

After this, the option to set the minimum value is given, where the minimum value for the booster to be achieved (as per the parameter). Finally, the boost percentage can be set up, which will be boosting the existing commission of the affiliate (when they become eligible for the boost).

Here we take a look at an example:

If a merchant wants to set up a three-tier commission system, where the commission rate is 10% for the first 15 orders, then the commission will become 15% for the 16-50 orders, and finally, the commission will become 20% when the affiliate crosses 50 orders.

To set up tier one:

For the first tier. merchants can simply set up the default commission to 10%. (The booster will be set only for the second and third tiers).

To set up tiers two and three:

For both the second and third tiers, the “apply on” parameter will be set to the Number of Orders, the time period will be set as All time.

For the second-tier, the minimum value will be set to 16, and the boost percentage will be set as 50%. This will boost the existing commission to 15% (50% of 10 = 5, and final commission after boost = 10+5 = 15%).

Similarly, for the third-tier, the minimum value will be set as 51 and the boost percentage will be set as 50%. This will boost the existing commission to 20% (50% of 10 = 5, and final commission after boosts = 10+5+5 = 20%).

Therefore, as per the above system, affiliates will earn a commission of 10% for the first 15 referral orders, after this, their commission will get boosted to 15% till the 50th order (by the second-tier booster) and finally, the commission will get boosted to 20% (by the third-tier booster) for any orders after that (from the 51st order).

GoAffPro provides merchants with the option to set up a tiered commissions system for their affiliate program. Check out the app: GoAffPro

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Affiliate Portal Customization Options in GoAffPro

A significant aspect of the affiliate program is the affiliate portal. It is where people register and access their account dashboard for the merchant’s program. It is, therefore, essential for merchants to give special attention to the look and feel of their affiliate portal.

GoAffPro offers various customization options for the affiliate portal to merchants. From customizing the landing page and the signup page of the affiliate portal to adding widgets or creating new tabs within the affiliate’s dashboard, GoAffPro offers it all.

Here we take a look at some of the customization options that merchant should take a look into while setting up their affiliate portal for their program:

Landing Page

GoAffPro provides merchants with the option to completely customize the landing page of their affiliate portal. This includes adding a banner, editing texts, customizing the footer section, and also providing the option to add custom HTML elements. The landing page section is divided into different parts, this allows merchants to adjust the position of these sections and add/remove them from the page.

Signup Page

Merchants get the option to choose from three signup page styles, where they can set up the signup page to display information (in classic page style) or add an image (in modern page style). There is also the option to add additional signup fields and with the choice of creating new ones. There is also an option to add social media logins like Google or Facebook to the signup page as well.

Affiliate Dashboard

Merchants can choose what sections they want to display in the affiliate dashboard pages. There is also the option to add dashboard pages or create completely new ones, which can be used by merchants to build guides or FAQs for their affiliates. Furthermore, there is also an option to add widgets, such as order details, commissions table, leaderboard to the affiliate dashboard.

Affiliate Profile

Additional profile fields for the profile picture or social media handles can be added to the dashboard of the affiliate. It allows merchants to gather more information about the affiliates they are employing. In addition to merchants can also allow affiliates to add their Facebook Pixel Id to track their referrals.

GoAffPro provides merchants with advanced customization options for their affiliate portal. With various options to customize the landing page, signup page, and affiliate dashboard, merchants can set up the affiliate portal as per their choice. Check out the app: GoAffPro

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4 Affiliate Marketing Tips for Merchants

Managing an affiliate program can sometimes look like a tough job. Since it involves setting up commissions, managing and paying affiliates, it can often look like a lot. However, there are ways that merchants can use to make it easier for them to run and manage their affiliate programs.

Here we take a look at some affiliate marketing tips for merchants:

Actively seeking out affiliates

Getting affiliates to join your program can be a challenging job. Merchants should actively search out affiliates and send invites to influencers to join their affiliate network. For traders who have recently launched their affiliate program, they may reach out to their current customers to get them to join their program.

Merchants can also ask their existing affiliates to recruit newer affiliates by giving them a commission on sales referred by the affiliates they recruit.

Encourage affiliates to perform better

Having a higher number of affiliates in your program, but still not getting enough sales isn’t great. To encourage affiliates in the program to perform, merchants need to provide competitive commission rates. They should also look into giving out bonuses and commission boosts to affiliates when they achieve sale targets.

Criteria and information on these incentives must be clearly explained to the affiliates so that they can work harder to achieve the targets.

Communicate with affiliates

Keeping your program affiliates informed is essential. Merchants need to interact with their affiliates regularly. For this purpose, merchants can use email marketing to send out weekly newsletters to affiliates. These could provide information on upcoming promotions or tips to affiliates. Merchants may also use sites such as Discord or Facebook to build communities and reach out more easily.

They can also send messages to affiliates that are lacking in their performance by giving them tips and motivating them to improve.

Using discounts smartly

Discounts are the most powerful way a merchant can influence the affiliate program. Merchants can assign coupons to affiliates for them to share. In the age of social media, with videos seemingly being the preferred way of content consumption, coupons provide a great option for marketing. Merchants can also give out discounts to their affiliates, this will also bring in sales.

Merchants can create special codes for influencers to suit their brand and image, this will make it easier for sharing and promotions by them.

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GoAffPro Tools for Affiliate Recruitment

Recruiting affiliates to the affiliate program can often be a challenging job. It is particularly true for newly launched stores that might not have a lot of customers or audience outreach.

There are plenty of things that merchants can do at a bare minimum. Such as adding the affiliate portal link to the footer or menu section of the store. Also, reaching out to existing customers by sharing the affiliate portal link on social media channels.

However, sometimes even these can fall short or might not be enough to gather enough steam. To tackle this issue, GoAffPro provides merchants with useful tools that can help them in recruiting affiliates.

Here we take a look at some of the tools that GoAffPro offers to merchants to help in the recruitment of affiliates:

Affiliate Portal Customization

GoAffPro offers merchants their own affiliate portal, that they can use to recruit and manage affiliates. It also offers a variety of customization options for the affiliate portal. Merchants can edit the texts on the landing page and change the banner. They can also customize the signup page of the affiliate portal, by adding fields. GoAffPro also offers multiple signup page layouts, in which affiliates can add images or put up program details.

There are further customization options also available to merchants, that they can use to customize the affiliate dashboard. They can add new affiliate tabs to the dashboard and add widgets like a leaderboard that provides affiliates with more information.

Post Checkout Popup

Merchants can set up a post-checkout popup to appear in the order status/thank you page of the store. This popup appears for customers after they have completed their purchase. It gives customers a convenient way of joining your affiliate program. Since the customer already knows about your store and products (since they have made a purchase), they are most likely to join in and promote them.

GoAffPro offers various popup styles, with different level of customizations. While some popups just direct the customer to your affiliate portal, others can automatically signup the customer and send them a welcome email with their referral link and coupon code. It also offers options like setting up a signup bonus for people who join up through popups or allowing the popup to only appear for certain products.

Marketplace

The marketplace is a directory of merchants who use GoAffPro. If enabled, the marketplace lists your store in the directory for affiliates who join the GoAffPro network to discover. This gives a convenient way to merchants to get more affiliates into their program. The marketplace option is provided for free to both merchants and affiliates.

Merchants can set up their store’s logo and description to be shown in the marketplace. Affiliates can then accordingly view the details of the program and register for it. This is especially beneficial for newer merchants who are struggling to get affiliates for their program.

GoAffPro provides merchants with advanced customization options for their affiliate portal. It also gives merchants the option to set up a post-checkout pop in their store, that will help them recruit customers as affiliates. It also offers the marketplace option, which merchants can use to find affiliates for their program. Check out the app: GoAffPro

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3 Influencer Marketing Tips for Merchants

In recent times, affiliate marketing and influencer marketing have become harder to distinguish. Since social media has become available to more people, affiliate/influencer marketing has become one of the leading ways for people to earn an income by promoting a brand’s products.

Influencer marketing has evolved steadily in the past few years. Using social media, influencers have been able to reach out to a larger audience, far more organically than traditional advertising. This offered a perfect opportunity for brands to reach out to more people using influencers.

Here we take a look at some tips for merchants who are considering using influencers for marketing:

Choosing influencers

It is essential to know the people whom you want to cater to with your products. Accordingly, you will be approaching influencers who create content that suits your product’s marketing. Looking out for influencers does take time, and getting the right one can make a huge difference in how your product reaches the audience.

Merchants do need to be diligent in seeking out influencers that would suit their products and can be used to market their products.

Video content is key

Social media trend is nowadays clearly in favor of video content, and especially shorter-form of videos. In recent times, we have seen platforms like TikTok come up solely as a platform for short-form video content. Similarly, platforms like Facebook and Instagram have also brought in features that cater to this form of video content.

It is therefore necessary for merchants to actively look for influencers who create such video content to reach out to a wider audience.

Partner/collaborate with influencers

In the past, brands would partner with celebrities and athletes to produce a special range of products. In particular, these unique ranges of products would sell well with the followers of that celebrity. This trend has also extended to social media influencers, where brands are tapping into them to create products that appeal to their fans.

Therefore, partnering or collaborating with an influencer to create a special range of products, can yield great returns.

In conclusion, it can easily be said that influencer marketing is only going to grow. It provides a cost-effective and fairly organic way of reaching out to audiences. This is especially true for brands that create products in more niche categories. Merchants should seriously be looking at and considering influencer marketing.

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GoAffPro’s Advanced Commission Options

GoAffPro provides merchants a range of customization options. These provide several commission calculation options that allow the merchant to measure the referral commissions according to their preference.

These options help in the commission calculation by taking into account, the discount applied, the shipping fees, and even taxes. These also include the option to add limits on commissions for affiliates on self-referrals or for bringing in new customers.

Here we take a look at these options, and they can help merchants:

Commission calculation options

Merchants can choose from various options to set how the commission on a referral sale gets calculated. Merchants can start by choosing to include discounts from coupon codes (or store discounts) in the commission calculation process, where the total discount gets deducted from the order.

Further options are offered to adjust this option by adjusting the commission, either with the discount percentage, the discount amount or by a custom percentage. Similar options are given, for shipping and taxes where, after deducting those values from the total order, the commission will be calculated.

Disabling or adding limitations on commissions

GoAffPro also provides merchants with the option to disable the commission on self-referrals. This disables the commission on sales that an affiliate makes using their own referral link or coupon code. An additional option is also offered, which disables the commission when the customer is another affiliate in the merchant’s program. By disabling the commission, the order, in this case, will not get recorded within the app.

Furthermore, merchants can also choose to give commissions to affiliates only on the orders made by new customers. It is meant to encourage affiliates to bring in more new customers to your store. For this option, exceptions can be made for particular affiliates in the program.

Automatically approval and rejection of sales

The “Verify Automatically” option is a powerful tool that merchants can use to automate the order approval and rejection process. With this option enabled, GoAffPro will automatically approve or reject sales based upon the current status of the order from the store. It will approve sales that have been processed or paid and will reject sales that have been refunded or canceled.

In the case, where the order gets rejected after the commission has been paid to the affiliate, GoAffPro will automatically credit a negative balance (equal to the commission paid) to the affiliate’s account.

GoAffPro provides advanced options to merchants to choose how commissions will get calculated in their program. These include options to include the discount, shipping or taxes while calculating the commission. There are also options to disable commission on self referrals and automatic approval or rejection of referral orders. Check out the app: GoAffPro

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Top 4 Ways to Customize Referral Links

Referral links are an essential part of affiliate marketing. Affiliates share their referrals link with their followers, either directly or through content like videos or blog posts. The affiliate earns a commission on any purchase that is made using their referral.

Referral link sharing is one of the fundamental ways affiliates use to share their referrals in affiliate marketing. While referral links are simply URLs that direct people to a merchant’s store, referral links also offer high customization options.

Here we take a look at some of the ways referral links can be customized:

Referral code customization

Referral code is the code that is present at end of a referral link. For example, in the referral link https://example.com/?ref=code, the referral code here is “code.” It is unique to each affiliate in a program and helps in tracking referral sales.

Referral code customization allows affiliates to have codes that match their brand, like setting the referral code as the affiliate’s name, etc. Such customizations are highly sought after by influencers as well.

Referral link identifiers

Referral link identifier is present just before the referral code in a referral link. For example, in https://example.com/?ref=code, the identifier is “ref.”

The referral link identifier, similar to the referral code, can be customized extensively. It can be set to represent the merchant’s brand, and options can be provided to use multiple identifiers with the links.

Shortened referral links

Merchants can also provide affiliates with shortened referral links. For example, a referral link like https://example.com/?ref=code can be shortened to http://bit.ly/3q3p7SS using Bitly.

With social media platforms becoming a dominant place to share referrals, affiliates tend to look for shorter links for sharing. Popular link shorteners, like Bitly, also provide extensive options to affiliates and merchants to track the performance of these links.

Referral product links

While not exactly a customization option, generating product links for referrals is a great feature to have. For example, the link https://example.com/products/productA?ref=code directs people to the product page. Since it has the referral code of the affiliate, it is also trackable.

Many affiliates or influencers tend to focus on promoting particular products in a merchant’s store. For such a requirement, the product link creator, can be used by merchants or affiliates to generate product links for sharing.

GoAffPro provides various customization options for referral links, including referral code, referral link identifier customization, as well as the option for shortening the referral links of the affiliate. It also allows merchants and affiliates to generate product links for referrals. Check out the app: GoAffPro

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Affiliate Marketing Trends for 2021

When the COVID-19 pandemic broke out last year, everyone was affected. It also impacted the affiliate marketing industry, with many merchants and affiliates losing their revenue. Many merchants also had to shut their stores due to the impact that the pandemic caused on their businesses.

In 2021, it does look that things will go back to normal. However, both merchants and affiliates should look into strategies and trends while working to make their marketing campaigns more effective during these times.

Here we take a look at some affiliate marketing trends for 2021 that we believe are going to be impactful this year:

Create relevant and engaging content

While creating content, it is essential to be aware of the trends going viral on social media. These viral trends can be used to create and publish content on a short-term basis. Also, video content is still one of the most preferred ways of content consumption by customers. So, moving forward into 2021, affiliates should look into producing more video content for their followers.

Thoughtfully select products to promote

When creating content, it is essential to be aware of the viral trends in social media. These viral trends can be used to produce and publish content on a short-term basis. Also, video content is now one of the most preferred methods of consumer content. As a result, looking forward to 2021, affiliates should look into producing more video content for their followers.

Diversify into multiple programs

Owing to the pandemic many affiliate programs reduced their commission rates, which has adversely affected affiliate revenues. Most popularly, Amazon was in the news for slashing commission rates for its affiliate program. Affiliates can also look into affiliate programs hosted by smaller stores, as they tend to offer higher commission rates. It is essential for affiliates to diversify their source of income and look into multiple channels.

Future of affiliate marketing

Due to the COVID-19 pandemic, there have been many changes in the affiliate marketing space. Many of the changes brought in by the pandemic are most likely to stay for the long term. It is, therefore, vital that both merchants and affiliates consider this while working.

Affiliate marketing still offers a lot of value and has a bright future ahead. In such times, it is better for people who are in the affiliate marketing space to stick to it and keep working to get better at it.

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GoAffPro Marketplace for Merchants & Affiliates

While starting an affiliate program is simple, recruiting affiliates into the program can, more often than not, prove to be a challenge. Getting affiliates to join the program, especially for newer stores, can become a real difficulty for merchants who are just starting out with affiliate marketing.

GoAffPro has introduced the Marketplace option to help merchants tackle this issue. The marketplace is a curated directory of affiliate programs that are run by merchants using the GoAffPro platform.

Marketplace for merchants

Merchants who use GoAffPro can go to the marketplace tab within the app and set up their store’s marketplace listing. They can upload their store’s logo and icon, as well as set up their store’s category and description. There is also an option for geo-restriction, where merchants can choose to allow affiliates from certain countries to apply for their program.

After setting up their listing, they can then enable the marketplace listing, after which their store’s affiliate program will get displayed in the marketplace’s directory. This option allows merchants who are looking to recruit more affiliates into their program, or for merchants who are struggling to find any affiliates, an easy way to get discovered.

Marketplace for affiliates

The marketplace also offers a great opportunity for affiliates or for people who are looking to become affiliates. Affiliates can register on the GoAffPro website and get access to all the stores in the marketplace directory.

Affiliates, after signing up, are provided with an easy to use dashboard. In this dashboard, affiliates can browse the stores in the marketplace and view their details. Affiliates do have the option to join multiple affiliate programs. The dashboard also provides affiliates with information such as their referral sales, the traffic from their referral, and payouts.

While all of this information will be present in much more detail in the individual store portals, the marketplace dashboard gives affiliates a single location to view all essential details.

In conclusion, the marketplace option provides an easy and convenient way for merchants to get discovered by affiliates, making the task of recruiting affiliates easier. For affiliates, it gives a vast directory of stores that they can join. The marketplace option is free for both affiliates and merchants to use.